Moli Fernyx is a graphic design artist with a small business focusing on stickers and stationary. The latest products in the shop are called ‘Magic Stickers.’ What is interesting about these stickers is that they come to life and start moving with the use of augmented reality.
Sticker fanatics can choose from three sticker packs — ‘Pawtisserie,’ ‘Happy Plant Shop,’ and ‘Teddy Cafe’ — each comes with one augmented reality sticker as well as three regular stickers. Each augmented sticker is centered around a character moving around the scene. For example, Happy Plant Shop follows a bunny watering their plant and watching it grow. With augmented reality being accessible to everyone via filters leads to new, interactive, and unconventional use for artists and products.
Image Credit: Artist Moli Fernyx; Twitter @molifernyx
Why This Trend Is Growing
- Augmented Reality Marketing
- Using AR to showcase products in an interactive and unconventional way can lead to stronger brand engagement.
- Ar-enhanced Products
- Creating products that come to life with AR technology can be a unique differentiator in a competitive market.
- Ar-infused Art
- Using AR in art, such as stickers and stationary, offers new creative opportunities and can attract a younger, tech-savvy audience.
Industries Being Reshaped
- Graphic Design
- Incorporating AR into graphic design offerings can attract new clients and provide a competitive edge.
- Stationery
- Integrating AR technology into stationery designs can provide an added layer of interactivity and engagement for customers.
- Marketing Campaigns
- Using AR technology to showcase products in marketing campaigns can provide a unique and engaging experience for consumers.
