'Wana Brands,' the Colorado-based cannabis brand, has announced a new partnership with 'August Allen,' a specialized augmented reality (AR) development company. Through this collaboration, Wana Brands will launch a new type of packaging for its next cannabis gummy line. This packaging will be feature web-based augmented reality (WebAR) experiences.
The WebAR experiences on the cannabis gummy packages will allow users to interact with the gummies in a virtual world. After scanning a QR code found on the packages, users will be able to view floating Wana Brands gummies in their real-world surroundings through the phone. The users can tap on the virtual gummies to collect them in a gamified experience. In addition to this game, users can view product details, view YouTube videos, and receive information surrounding the brand's upcoming projects.
Image Credit: Wana Brands
What's Driving This Trend
- Web-based Augmented Reality Experiences
- Adopt Web-based augmented reality experiences on product packages to create interactive and engaging consumer experiences.
- Gamification of Product Experiences
- Gamify consumer experiences on product packaging through WebAR to increase brand retention and purchase intention.
- Innovative Product Packaging
- Innovate product packaging through WebAR to differentiate from competitors and offer a unique consumer experience.
Who This Affects Most
- Food and Beverage
- Food and beverage companies can use Web-based AR to create interactive packaging experiences and increase consumer engagement and retention.
- Consumer Goods
- Consumer goods companies can use Web-based AR in their product packaging to enhance the functionality and value of their products.
- Entertainment
- Web based AR on product packaging can create a fun and engaging experience for consumers and can be an innovative marketing strategy for entertainment companies.
