These soda packaging innovations range from AR soda cans to soda bottles made from recycled marine plastic.
When it comes to canned packaging, standouts include Coca Cola's AR cans and PepsiCo's Pepsi Zero Sugar cans that feature a matte black finish -- with both examples aiming to elevate the traditional packaging format. Coca Cola's AR cans encourage consumer interaction and were created in collaboration with Ogilvy Mexico and VFX house Timber. The cans spotlight 12 stories that can be accessed through a mobile app, featuring animated characters and uplifting messages. Moreover, PepsiCo Pepsi Zero Sugar packaging boasts a sleek design with a high-end aesthetic, aiming to stand out on grocery store shelves.
Other soda packaging innovations to note include B&B Studio's whimsical brand identity for Dalston's 'Soda Lights' range. The branding mimics splattered paint with various colors identifying correlating flavors.
From AR Soda Cans to Marine Plastic Soda Bottles
Cocktail-Focused Ginger Sodas
The Q Mixers Hibiscus Ginger Beer will be Available at Target
Non-Alcoholic Celebration Beverages
DRY Botanical Bubbly Makes Alcohol-Free Alternatives
Dark Fruit Sodas
Dr. Pepper Dark Berry Puts a Dark, Fruity Twist on the Original Soda
AR Soda Cans
Coca-Cola's Packaging Comes to Life with Augmented Reality Characters
Sparkling Yuzu Drinks
Moshi Makes Fizzing Beverages with Fragrant & Tart Citrus Flavors
Repurposed Sparkling Fruit Drinks
Flawsome! Makes Refreshing Beverages with "Wonky Fruit"
Clear Eco Soda Packaging
The Sprite 'Clear is the New Green' Campaign Celebrates Recyclability
Color-Splash Soda Can Designs
B&B Studio Arranges a Whimsical Identity for Dalston's 'Soda Lights'
Matte Black Soda Cans
PepsiCo Has Announced a New Pepsi Zero Sugar Packaging Design
90s Cartoon Soda Branding
The 7UP Free Packaging Includes the Iconic Fido Dido Character
Marine Plastic Soda Packaging
This Recycled Soda Bottle from Coca-Cola is 100% Recyclable
OLED-Equipped Soda Packaging
These Star Wars Coca-Cola Bottles Promote the Upcoming Film
Paperboard Soda Packaging
The Coca-Cola KeelClip Packaging Focuses on Recyclability
Vibrant Tea Sodas
Teatulia's Effervescent Drinks Combine Brewed Tea, Herbs and Fruit
Functional Prebiotic Sodas
Poppi's Better-for-You Beverages are Packed with Health Benefits