PepsiCo Has Announced a New Pepsi Zero Sugar Packaging Design
Michael Hemsworth — January 21, 2020 — Marketing
PepsiCo has announced a newly designed can for its Pepsi Zero Sugar soda, which is sure to help make the product appealing for consumers seeking out a higher-end packaging experience. The soda can for the drink will feature a matte black finish along with a black tab on the top to help it stand out from the competition when on store shelves. The new packaging is likely to help support the product's dominance in the market, which saw it become on of the fastest-growing soda varieties in the US for 2019, according to PepsiCo.
Vice President, Marketing, Pepsi Todd Kaplan spoke on the new packaging design saying, "At Pepsi, we are always looking for new ways to meet the evolving preferences of our consumers, and we know that people increasingly are looking for sugar-free options. We’ve learned that once people discover the great taste of Pepsi Zero Sugar, they can’t get enough of it and keep going back for more. So we are going “all in” on Pepsi Zero Sugar this year and have created a bold, unapologetic new look to match its great taste, with a new matte black can and a black tab that will stand out anywhere.”
Vice President, Marketing, Pepsi Todd Kaplan spoke on the new packaging design saying, "At Pepsi, we are always looking for new ways to meet the evolving preferences of our consumers, and we know that people increasingly are looking for sugar-free options. We’ve learned that once people discover the great taste of Pepsi Zero Sugar, they can’t get enough of it and keep going back for more. So we are going “all in” on Pepsi Zero Sugar this year and have created a bold, unapologetic new look to match its great taste, with a new matte black can and a black tab that will stand out anywhere.”
Trend Themes
1. Premium Beverage Packaging - There is an opportunity for beverage companies to differentiate themselves by offering higher-end packaging experiences, such as matte black finishes and unique tab designs.
2. Sugar-free Beverages - As consumers increasingly seek out sugar-free options, there is a trend towards promoting zero-sugar offerings through innovative and eye-catching packaging.
3. Elevated Branding - Developing bold and unapologetic packaging designs can help brands stand out and reinforce product dominance in crowded markets.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can leverage packaging design as a way to differentiate themselves and offer premium product experiences.
2. Packaging Design - As the demand for elevated packaging experiences continues to grow, there is an opportunity for designers to create unique and innovative solutions for beverage brands.
3. Marketing and Advertising - Creating bold and eye-catching packaging designs can be an effective marketing strategy to reinforce brand awareness and promote product sales.
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