The February 2020 marketing ideas highlight a range of innovative awareness efforts, smart packaging advancements, interactive initiatives, and so much more.
With many consumers often put off by traditional energy drinks because of the high sugar content and artificial flavors, MatchaBar launched a delicious alternative that appeals to the health-conscious. The brand's new Hustle line features an array of all-natural flavors, which have no added sugar. To market the plant-based matcha drinks, the brand launched its New Decade campaign, featuring Diplo and Billie Eilish to appeal to Millennial and Generation Z consumers. MatchaBar is also introducing a sustainable subscription program that aims to offset carbon use by integrating a direct-to-consumer purchasing model.
Another noteworthy campaign comes from Murad, a skincare label, which released 'Retinol For All.' The campaign spotlights the brand's first male ambassador, in response to men's increased interest in skincare. As retinol can act as a powerful anti-aging ingredient that's beneficial to almost all consumers, the campaign aims to gain more attention from a largely untapped demographic.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
