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Top 60 Marketing Ideas in February

From Luxe Fast Food Branding to Reality TV Alcohol Endorsements

— February 22, 2020 — Marketing
The February 2020 marketing ideas highlight a range of innovative awareness efforts, smart packaging advancements, interactive initiatives, and so much more.

With many consumers often put off by traditional energy drinks because of the high sugar content and artificial flavors, MatchaBar launched a delicious alternative that appeals to the health-conscious. The brand's new Hustle line features an array of all-natural flavors, which have no added sugar. To market the plant-based matcha drinks, the brand launched its New Decade campaign, featuring Diplo and Billie Eilish to appeal to Millennial and Generation Z consumers. MatchaBar is also introducing a sustainable subscription program that aims to offset carbon use by integrating a direct-to-consumer purchasing model.

Another noteworthy campaign comes from Murad, a skincare label, which released 'Retinol For All.' The campaign spotlights the brand's first male ambassador, in response to men's increased interest in skincare. As retinol can act as a powerful anti-aging ingredient that's beneficial to almost all consumers, the campaign aims to gain more attention from a largely untapped demographic.
9.5
Score
Popularity
Activity
Freshness
59
Charitable Beauty Endorsements
Charitable Beauty Endorsements
Lena Headey Was Named a Global Ambassador for Haircuts4Homeless
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58
Wallet-Friendly Mexician Bowl Promotions
Wallet-Friendly Mexician Bowl Promotions
Taco Cabana Launched the Discounted Bowl Season Promotion
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57
Free Beer Birthday Promotions
Free Beer Birthday Promotions
Natural Light Will Rebate Beer Purchases for 21st Birthdays
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56
Mobile-First Conversation Platforms
Mobile-First Conversation Platforms
Community Uses Text Messaging to Connect Celebrities with Fans
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55
Mismatched Candy-Themed Sneakers
Mismatched Candy-Themed Sneakers
The TWIX x The Shoe Surgeon Collab Boasts Cookies & Cream Colors
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54
Charitable Limited Edition T-Shirts
Charitable Limited Edition T-Shirts
Bungie's Fundraising T-Shirt is Designed for Australia
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53
Reality Show Alcohol Endorsments
Reality Show Alcohol Endorsments
Smirnoff Seltzer is the Official Drink of the 'The Bachelor'
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52
Accessible Alcohol-Free Pilsners
Accessible Alcohol-Free Pilsners
The Carlsberg Nordic Pilsner is a Refreshing Option for Consumers
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51
Blended Omega-Rich Plant Milks
Blended Omega-Rich Plant Milks
Silk DHA Omega-3 Has 50% More Calcium Than Dairy Milk
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50
Dating App Merch Shops
Dating App Merch Shops
The Hingie Shop By Hinge Sells Merch That Celebrates "Delete Day"
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49
Cannabis-Infused Wellness Tonics
Cannabis-Infused Wellness Tonics
The Tinley Beverage Co. Elixirs and Tonics are Flavorful
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48
Snowfall-Dependent Beer Discounts
Snowfall-Dependent Beer Discounts
Busch Launched a Winter Promotion in Seven Midwest Cities
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47
Cinematic Makeup Try-Ons
Cinematic Makeup Try-Ons
YouCan Makeup's Interactive Beauty Experiences Shares 'Like a Boss' Looks
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46
Hot Sauce Tub Giveaways
Hot Sauce Tub Giveaways
Frank’s RedHot is Giving Away 100 Frank’s RedHot Kegs for the Super Bowl
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45
Secret Car Finding Contests
Secret Car Finding Contests
Volkswagen Launched 'The No Show Room' Giveaway to Promote Its New Car
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44
Quitters Day Food Promotions
Quitters Day Food Promotions
Chipotle Mexican Grill Launched a Twitter Fitness Promotion
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43
Climate-Exposing Replica Apparel
Climate-Exposing Replica Apparel
Tradera Hid Climate Facts in Replicas of Famous Clothing
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42
Paper Straw-Paired Dairy Products
Paper Straw-Paired Dairy Products
FrieslandCampina Has Announced a New Packaging Option
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41
Social Media Wrestling Partnerships
Social Media Wrestling Partnerships
WWE Partnered with TikTok on Interactive Wrestling Content
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40
Chocolate-Centered Streaming Platforms
Chocolate-Centered Streaming Platforms
CremeEggEatertainment Shares Content for Chocolate Lovers
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39
AR Social Media Trailers
AR Social Media Trailers
Paramount Pictures Released a 'Trailer Reaction Lens' on Snapchat
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38
No-Sugar-Added Matcha Energy Drinks
No-Sugar-Added Matcha Energy Drinks
MatchaBar's 'Hustle' Boasts Real Fruit Juice Flavors
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37
Revamped Iconic Beer Campaigns
Revamped Iconic Beer Campaigns
Budweiser Canada and Uber Revived the Classic 'Whassup' Campaign
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36
Recyclable Frozen Treat Tubs
Recyclable Frozen Treat Tubs
Northern Bloc Has Introduced New Packaging and a Vegan Flavor
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35
Artisan Dessert Beverages
Artisan Dessert Beverages
The Whittard of Chelsea Limited-Edition Hot Chocolates are Decadent
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34
Fortified Coffee Collections
Fortified Coffee Collections
Nestlé Has Unveiled a New Range of Starbucks Products for 2020
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33
Branded Climate-Conscious Funds
Branded Climate-Conscious Funds
Lush's Animal Fund Helps Wildlife Affected by the Australian Fires
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32
Keto-Friendly Candies
Keto-Friendly Candies
The Smart Sweets Sweet Fish Contain Just Three Grams of Sugar Per Bag
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31
AR Lunar Celebration Experiences
AR Lunar Celebration Experiences
Panda Express' Mobile Filters Explore Chinese New Year Traditions
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30
Resolution-Focused Cannabis Ads
Resolution-Focused Cannabis Ads
Foray's Campaign Helps Canadians See Cannabis Differently in 2020
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29
Dance-Based Social Media Contests
Dance-Based Social Media Contests
Epic Games Announces a TikTok Contest for Fortnite's Next Emote
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28
Sports-Themed Chair Giveaways
Sports-Themed Chair Giveaways
The Heluva Good! Best Seat in the House is Ideal for the Super Bowl
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27
Strategic Brand Punctuation Swaps
Strategic Brand Punctuation Swaps
IKEA's Wembley Location in London Temporarily Added Quotes
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26
Gaming Design Contests
Gaming Design Contests
PUBG Boasts a Community Skin Contest for PlayerUnknown’s Battleground
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25
Comprehensive Milk Concierge Services
Comprehensive Milk Concierge Services
Mothers at CES 2020 Now Have Access to Refrigerated Storage
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24
Romantic Fast Food Pop-Ups
Romantic Fast Food Pop-Ups
White Castle is Sharing a Special Dining Experience for Valentine's Day
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23
Matte Black Soda Cans
Matte Black Soda Cans
PepsiCo Has Announced a New Pepsi Zero Sugar Packaging Design
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22
Inflight Wellness Exercises
Inflight Wellness Exercises
Flyers Can Exercise En Route Thanks to Air New Zealand and Les Mills
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21
Next-Gen Skincare Apps
Next-Gen Skincare Apps
The New Neutrogena Skin360 App Only Requires a Phone's Camera
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20
Branded 90s Dancehall Exhibitions
Branded 90s Dancehall Exhibitions
Red Bull Arts Debuts a Travelling Solo Exhibition by Akeem Smith
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19
Cosmetic Brand-Backed eSports Festivals
Cosmetic Brand-Backed eSports Festivals
The GirlGamer eSports Festival is Supported by Benefit
<
18
Vegan Donut Burgers
Vegan Donut Burgers
Dunkin’ Launched the Snoop Dogg-Inspired ‘The Beyond D-O-Double G Sandwich’
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17
Inclusive Skincare Campaigns
Inclusive Skincare Campaigns
Murad's 'Retinol For All' Introduces the Brand's First Male Model
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16
Fashion Footprint Calculators
Fashion Footprint Calculators
thredUP Shows How Clothing Habits Contribute to Climate Change
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15
Traceable Egg Cartons
Traceable Egg Cartons
Vital Farms' Packaging Shares 360-Degree Views of the Family Farm
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14
Non-Alcoholic Beauty Pop-Ups
Non-Alcoholic Beauty Pop-Ups
Benefit's 'Emporeium' Serves Mocktails Inspired by Hydrating Primers
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13
Offline-Themed Ale Promotions
Offline-Themed Ale Promotions
Miller Lite Offline Can is Offered for Free to Fans Who Go Offline
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12
Cheese-Themed Hotels
Cheese-Themed Hotels
Cafe Rouge's Cheese Suite Includes a Cheese Hotline Delivery Service
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11
Short-Form Viral Video Partnerships
Short-Form Viral Video Partnerships
Iflix is Teaming Up with TikTok to Stream Short-Form Videos
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10
Recyclable Meal Delivery Packaging
Recyclable Meal Delivery Packaging
The Colpac Stagione Line Includes Three Container Sizes
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9
Branded Burger Apartments
Branded Burger Apartments
The Burger King Home is Full of Food-Themed Furniture & Decor
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8
Gender-Nonconforming Skincare Brands
Gender-Nonconforming Skincare Brands
Soft Breaks Stigmas in Men's Skincare Routines
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7
Next-Gen Vehicle Shopping Concepts
Next-Gen Vehicle Shopping Concepts
ZeroLight, Cadillac & Amazon Shared a New Vision at CES 2020
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6
Whimsical Slime Packaging
Whimsical Slime Packaging
Vault49 Curates a Stunningly Playful Design for the Moon Cotton Brand
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5
Emoji-Themed Valentine's Day Soaps
Emoji-Themed Valentine's Day Soaps
Lush Cosmetics Debuts a Risqué Valentine's Day Campaign
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4
Game-Inspired Beauty Collaborations
Game-Inspired Beauty Collaborations
MAC x Tencent Collection Sold Out Within the First 24 Hours
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3
Branded Boutique Cafes
Branded Boutique Cafes
The Tim Hortons Boutique Cafe Opens in Toronto’s Financial District
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2
Visually Striking Café Pavilions
Visually Striking Café Pavilions
This Café Pavilion by Morag Myerscough Has Illusionary Properties
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1
Luxury Fast-Food Branding
Luxury Fast-Food Branding
The McDonald's x Alexander Wang Collaboration Oozes Sophistication
<