Virtual beauty app YouCam Makeup and photo editing app YouCam Perfect teamed up with Paramount Pictures to create an interactive beauty experience to support the release of the Like a Boss movie starring Salma Hayek, Tiffany Haddish and Rose Byrne. The movie shares the story of a pair of best friends who start their own beauty company and their dream seems to be veered off course when a third person gains a share of the company.
The new YouCam interactive app experience invites users to virtually try on the signature makeup looks of the movie's main characters—Mel, Mia and Claire—with artificial intelligence and augmented reality technology.
Within the free YouCam Perfect app, there are also tons of stickers and photo frames based on the movie for fans to use when taking selfies.
Why This Trend Is Growing
- Virtual Makeup Try-ons
- Opportunity for beauty companies to develop virtual try-on experiences using AI and AR technology.
- Interactive Beauty Experiences
- Potential for brands to collaborate with entertainment companies to create interactive beauty experiences tied to movies or TV shows.
- Augmented Reality Stickers
- Growing demand for AR stickers and filters that allow users to incorporate branded content into their selfies.
Industries Being Reshaped
- Beauty
- Beauty brands can leverage virtual makeup try-on technology to enhance the online shopping experience and increase customer engagement.
- Entertainment
- Entertainment companies can partner with beauty brands to offer interactive experiences that promote their movies or TV shows.
- Technology
- Opportunity for tech companies to develop and improve AI and AR technology for virtual makeup try-ons and interactive beauty experiences.
