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Top 100 Cosmetics Trends in July

From App-Connected Skin Cleansers to Precious Massage Rollers

— July 28, 2019 — Fashion
Aside from nourishing the skin, the July 2019 cosmetics round-up feature some cutting-edge examples that utilize technology, sustainability-focused principles and thoughtfully curated experiences.

Firstly, brands like Foreo are embracing the customizable at-home facial routine. This is ensured through the linkage of the company's facial sonic cleansing brush — the Luna 3, with the FOREO For You app to tailor the product to one's exact skin care needs. Secondly, labels like Kate McLeod are being conscious of the natural environment by introducing products that are waste-free. The Daily Stone solid moisturizer is a good example — 80% of it is pure cocoa butter.

Finally, the July 2019 cosmetics list calls attention to brands that seek to grasp consumer attention through beauty-oriented pop-ups. Murad, for example, is harnessing science to push wellness in a temporary shop.
7.9
Score
Popularity
Activity
Freshness
100
Holistic Doctor-Formulated Skincare
Holistic Doctor-Formulated Skincare
ZENMED Offers Consumers Access to Naturally Based Skincare
<
99
Lunar Cycle Product Drops
Lunar Cycle Product Drops
Rituel de Fille's 'Moon Drop' Only Happens Once Monthly on the Full Moon
<
98
Magnetic Brush Compacts
Magnetic Brush Compacts
Marc Jacobs Beauty's Blurring Beauty Powder Comes in an Innovative Case
<
97
Console-Themed Body Wash
Console-Themed Body Wash
Microsoft Partnered with Axe to Release an Xbox Body Wash
<
96
Sun Care Binoculars
Sun Care Binoculars
Nivea's Sun Binoculars Can Tell If Beach-Goers are Vulnerable to Being Burned
<
95
Skin-Nourishing Makeup Hybrids
Skin-Nourishing Makeup Hybrids
Tarte's Luxurious Babassu Foundcealer Combines Different Benefits
<
94
Plant-Based Facial Moisturizers
Plant-Based Facial Moisturizers
Psodex's Skincare Cream Avoids the Use of Hidden Ingredients
<
93
Extensive Chaga-Inspired Collections
Extensive Chaga-Inspired Collections
Birch Boys Offers Lotions, Teas, Lip Balms, Soaps and More
<
92
Oil Control Makeup Primers
Oil Control Makeup Primers
A New Version of the Smashbox Photo Finish Primer Helps to Manage Shine
<
91
Divergent Beauty Campaigns
Divergent Beauty Campaigns
Urban Decay's 'Pretty Different' Stars Ezra Miller, Joey King & Lizzo
<
90
Odor-Eliminating Fishing Hand Wipes
Odor-Eliminating Fishing Hand Wipes
The D-FUNK Fish-D-Funk Odor Removal Wipes Neutralize Smells
<
89
Sun Care Compacts
Sun Care Compacts
Shiseido's Sports BB Compact SPF50 Applies Like a Beauty Product
<
88
Clear Highlighter Balms
Clear Highlighter Balms
Beautyblender's Glass Glow Shinelighter Boosts Radiance Without Sparkle
<
87
Matte Lipstick Crayons
Matte Lipstick Crayons
Maybelline's SuperStay Ink Crayons Boast Built-In Sharpeners
<
86
Inclusive Beauty Manifestos
Inclusive Beauty Manifestos
Sephora's 'Identify As We' Showases Non-Binary & Genderfluid People
<
85
Charitable Beauty Product Launches
Charitable Beauty Product Launches
Thrive Causemetics Will Donate $40 Million Worth of Products
<
84
Soothing Hemp Face Masks
Soothing Hemp Face Masks
HEMPAVIDA's Moisturizing Face Mask Features Collagen & Hemp
<
83
Brush-On Collagen Skincare
Brush-On Collagen Skincare
resultime's 3-in-1 Day-Night Mask Boasts a Gentle Brush Tip
<
82
Lightweight Hydrating Sunscreens
Lightweight Hydrating Sunscreens
MISSHA Launched a Mild Essence Sun Milk SPF with 50/PA+++
<
81
Summer-Ready Makeup Palettes
Summer-Ready Makeup Palettes
Colourpop's California Love Collection Offers Mascara and Eye Shadows
<
80
Gemstone-Infused Exfoliating Scrubs
Gemstone-Infused Exfoliating Scrubs
The New Amethyst Exfoliating Body Polish is Made with Crystals
<
79
Age-Defying Gel Moisturizers
Age-Defying Gel Moisturizers
Kiehl's Age Defender Gel Moisturizer for Men is Firming & Lifting
<
78
Sporty Sun Care Mists
Sporty Sun Care Mists
Shiseido's Invisible Protective Mist SPF 50 Encapsulates Sweat
<
77
Natural Skin Brighteners
Natural Skin Brighteners
Fabricio Ormonde Unveils Overnight Skin Perfector For Healthy Skin
<
76
Science-Focused Brightening Creams
Science-Focused Brightening Creams
Good Science Beauty Launched 004-Br: Skin Brightening Cream
<
75
Scented Beauty Primers
Scented Beauty Primers
M.A.C.'s Prep + Prime Fix + Scents Now Come with Summery Aromas
<
74
Coconut Juice Face Masks
Coconut Juice Face Masks
The New K-Glo Face Masks are Made with Hydrating Coconut Juice
<
73
Hydrating Whole-Body Skincare
Hydrating Whole-Body Skincare
The Chemistry Brand's Hyaluronic Concentrate is Instantly Hydrating
<
72
Hydrating Serum-Like Foundations
Hydrating Serum-Like Foundations
The New Sublime Perfection Foundation Boasts a Serum-Like Texture
<
71
Eco-Friendly Exfoliating Sponges
Eco-Friendly Exfoliating Sponges
The New Face Halo Body Mitt Exfoliates and Polishes the Skin
<
70
CBD-Powered Face Masks
CBD-Powered Face Masks
CBDfx's Calming Face Masks Soothe with CBD, Botanicals & Essential Oils
<
69
Cactus Body Care Products
Cactus Body Care Products
Bath and Body Works Cactus Blossom Scent is Available in Body Products
<
68
Extensive Matte Lipstick Collections
Extensive Matte Lipstick Collections
The ColourPop Big Box of Lippie Stix Contains 48 Shades
<
67
Augmented Reality Cosmetic Apps
Augmented Reality Cosmetic Apps
Users Can Try on Cosmetics in AR With Amazon Live Mode
<
66
After-Sauna Skincare
After-Sauna Skincare
Geoderm's Body Butter with Gem Extracts is a Soothing Post-Heat Lotion
<
65
Sun Care Face Mists
Sun Care Face Mists
The Body Shop's SPF Face Mist Effortlessly Applies Over Makeup
<
64
CBD-Infused Sheer Sunscreens
CBD-Infused Sheer Sunscreens
The Surface Hemp-Derived CBD Sunscreen Boasts a Comfortable Formula
<
63
Three-Ingredient Moisturizing Serums
Three-Ingredient Moisturizing Serums
Elsi Beauty's Serum Contains Minimal Clean Ingredients
<
62
Coconut Oil Cleansing Pads
Coconut Oil Cleansing Pads
Solved Skincare's Rounds are Convenient Coconut Oil Cleansers
<
61
Sweepstakes Bath Bombs
Sweepstakes Bath Bombs
Fragrant Jewels' America Bath Bomb Gives a Chance to Win a $10,000 Ring
<
60
Highlighter-Inspired Body Illuminators
Highlighter-Inspired Body Illuminators
Iconic London's 'Body Illuminator' Blurs Imperfections
<
59
CBD-Rich Face Oils
CBD-Rich Face Oils
BLUNT's MOONROCK Full Spectrum Renewal Face Oil Nourishes & Quenches
<
58
Melon-Infused Skin Hydrators
Melon-Infused Skin Hydrators
Bliss' Hydrator for Combination Skin is Powered by Watermelon
<
57
Outdoor Beauty Kits
Outdoor Beauty Kits
Kinfield's Weekender Kit Contains a Handy Product Trio
<
56
Crystal-Infused Face Masks
Crystal-Infused Face Masks
Scentbird's Members-Only Face Masks are Infused with Healing Crystals
<
55
Full-Body Foundation Cosmetics
Full-Body Foundation Cosmetics
KKW Beauty's 'Skin Perfecting Body Foundation' Blurs Imperfections
<
54
Affordable Everyday Makeup Brands
Affordable Everyday Makeup Brands
British Cosmetics Brand Makeup Obsession Just Debuted at Target
<
53
Complementary Nail Polish Pairings
Complementary Nail Polish Pairings
Painbox Offers 'Power Couples,' or Curated Nail Polish Pairs
<
52
Travel-Inspired Beauty Brands
Travel-Inspired Beauty Brands
Nomad Cosmetics' Palettes are Inspired By Global Destinations
<
51
Plant-Based Beauty Skincare
Plant-Based Beauty Skincare
Bia's BiaComplex Oil Infusion Blend Base Replaces Water
<
50
Grapefruit Microfiber Sheet Masks
Grapefruit Microfiber Sheet Masks
Bizoo's oohhaa Sheet Masks Deeply Revitalize & Nourish the Skin
<
49
Skin Tone-Colored Crayons
Skin Tone-Colored Crayons
Shiseido Created a Set of Flesh-Colored Crayons Uniquely Matched to Kids
<
48
Eyelash-Previewing Apps
Eyelash-Previewing Apps
Deka Lash's Lash Selector App Visualizes Different Styles & Colors
<
47
Precious Massage Rollers
Precious Massage Rollers
COSMOGEN's Crystal Massage Rollers Refresh Skin for a Radiant Appearance
<
46
Single-Shadow Zodiac Compacts
Single-Shadow Zodiac Compacts
Colourpop is Expanding Its Astrology-Themed Cosmetic Offerings
<
45
Mild Multi-Tasking Masks
Mild Multi-Tasking Masks
Masktini's Glow Folio Shares Four Supremely Gentle Skincare Facial Masks
<
44
Multi-Faceted Cosmetic Retail Stores
Multi-Faceted Cosmetic Retail Stores
Lush's Largest Store Has a Hair Lab and a Perfume Library
<
43
Clearing Anti-Aging Skincare Products
Clearing Anti-Aging Skincare Products
Dermalogica Boasts Two New Restorative Options for Consumers
<
42
Non-Porous Gloss Applicators
Non-Porous Gloss Applicators
Texen's 'Beautifull Lips' Offers Hygienic Doefoot Alternatives
<
41
Eco-Friendly Glitter Cosmetics
Eco-Friendly Glitter Cosmetics
Unicorn Snot BIO Products are Made with Plant Starch Bio-Glitter
<
40
On-Demand Makeup Printers
On-Demand Makeup Printers
Mink's Innovative 3D Makeup Printer Turns Images Into Wearable Cosmetics
<
39
Decadent Donut Cosmetics
Decadent Donut Cosmetics
Sugary Cosmetics' Donut Shop Collection Takes Cues from Bakery Sweets
<
38
Double-Layer Foot Care Masks
Double-Layer Foot Care Masks
Starskin's Gold Mask for Feet is Part of its New VIP Collection
<
37
Delicate Feminine Fragrances
Delicate Feminine Fragrances
Idôle by Lancôme is Packaged in a Bottle That's 15 Millimeters Wide
<
36
Customizable Personal Care Collections
Customizable Personal Care Collections
Emulsion Cosmetics Offers Bases and Mix-In Add Ons
<
35
Vitamin-Rich Superfruit Serums
Vitamin-Rich Superfruit Serums
Kora Organics' Brightening Vitamin C Serum Has a Superfruit Complex
<
34
Mood-Boosting Scented Serums
Mood-Boosting Scented Serums
Sulwhasoo's First Care Activating Serum is Now Elevated by Aroma
<
33
Retro Video Game Makeup
Retro Video Game Makeup
wet n wild's Limited-Edition Pac-Man Box is a Throwback Collection
<
32
Fine Art Fragrances
Fine Art Fragrances
The Louvre and Officine Universelle Buly are Creating Painting-Inspired Scents
<
31
Artist-Created Temporary Tattoos
Artist-Created Temporary Tattoos
The INKED by Dani Temporary Tattoos are Hand-Drawn by Artists
<
30
CBD-Infused Body Oils
CBD-Infused Body Oils
Tata Harper's Revitalizing Body Oil Liquid Bliss is Powered by CBD
<
29
Luxury Counterculture Colognes
Luxury Counterculture Colognes
The 19-69 Eau de Parfums are Lifestyle-Inspired
<
28
Refillable Lipstick Packaging
Refillable Lipstick Packaging
Charlotte Tilbury's Hot Lips 2 Lipsticks Have an Eco-Friendly Design
<
27
Water-Activated Skincare Products
Water-Activated Skincare Products
The HL Daily Micro Peel is Geared Toward All Skin Types
<
26
Pink-Tinted Sunscreen Lotions
Pink-Tinted Sunscreen Lotions
Zincscreen 100% Mineral Lotion is Packed with Skincare Ingredients
<
25
Damage-Specific Hair Treatment Lines
Damage-Specific Hair Treatment Lines
Aside from Premium Products, Save Me from Donates to Charity
<
24
Hybrid Sunscreen Primers
Hybrid Sunscreen Primers
beauty blender Launched the Selfie Shield Sunscreen for All Skin Types
<
23
Compact Solidified Male Perfumes
Compact Solidified Male Perfumes
Damn Handome's American Ale Solid Cologne is Pefect for Travel
<
22
Drip-Free Sheet Masks
Drip-Free Sheet Masks
GlamGlow's New Coolsheet Face Mask is Completely Mess-Free
<
21
Split-Screen Makeup Try-Ons
Split-Screen Makeup Try-Ons
YouTube Now Lets Viewers Play with Augmented Reality Makeup
<
20
Real-Time Skin Analyzers
Real-Time Skin Analyzers
SmartEye Mobile Technology Provides Real-Time Skin-Analyzing Support
<
19
Stacked Eyeshadow Compacts
Stacked Eyeshadow Compacts
Kaja's Beauty Bento Eyeshadow Trios Create Complementary Makeup Looks
<
18
Priming CBD Beauty Products
Priming CBD Beauty Products
NYX Cosmetics Made a Bare With Me Cannabis Sativa Seed Oil Collection
<
17
Wellness-Focused CBD Skincare
Wellness-Focused CBD Skincare
Prima Offers Luxurious Skin Butter & Facial Treatments
<
16
Clean Menopausal Skincare
Clean Menopausal Skincare
The 'Pause Well-Aging' Line Targets the Three Stages of Menopause
<
15
App-Connected Skin Cleansers
App-Connected Skin Cleansers
Luna 3 Pairs with the FOREO For You App for a Personalized Ritual
<
14
Personalized Skincare Machines
Personalized Skincare Machines
Georgia Louise's 'Bespoke Cream Machine' Makes Custom Skincare
<
13
Illusory Waterfall Installations
Illusory Waterfall Installations
Burt's Bees' Oasis in the City Promotes Its Natural Lip Balms
<
12
Psychedelic Skincare Pop-Ups
Psychedelic Skincare Pop-Ups
Drunk Elephant's 'House of Drunk' Spotlights Potent Skincare Acids
<
11
Waste-Free Solid Moisturizers
Waste-Free Solid Moisturizers
The Kate McLeod Daily Stone is Made with 80% Cocoa Butter
<
10
Makeup-Mixing Hand Palettes
Makeup-Mixing Hand Palettes
MakeupBox LDN's Makeup Hand Palette Creates Custom Beauty Products
<
9
Refillable Whipped Moisturizers
Refillable Whipped Moisturizers
Olay's Regenerist Whip Moisturizer Will Be Available in Pods
<
8
AI Brand Spokespersons
AI Brand Spokespersons
SK-II's 'Yumi' is an AI-Powered Digital Human Ambassador
<
7
Petal-Infused Makeup Tints
Petal-Infused Makeup Tints
Darphin's Petal Infusion Lip and Cheek Tints are Multitasking Balms
<
6
Design-Driven Affordable Skincare
Design-Driven Affordable Skincare
DECIEM The Abnormal Beauty Company's Ethos Contradicts the Norm
<
5
Social Media-Friendly Beauty Shops
Social Media-Friendly Beauty Shops
Boots' Beauty Concept Shop Has an On-Site YouTube Studio
<
4
Soap-Based Toiletry Packaging
Soap-Based Toiletry Packaging
'Soapack' Vessels are Made with Vegetable Oil-Based Soap
<
3
Naturalistic Beauty Pop-Ups
Naturalistic Beauty Pop-Ups
Glossier's Temporary Seattle Store is Full of Moss and Flowers
<
2
Delicate Pop-Up Interiors
Delicate Pop-Up Interiors
Yabu Pushelberg Uses a Blush Palette for the Goop Pop-Up in Toronto
<
1
De-Stressing Beauty Pop-Ups
De-Stressing Beauty Pop-Ups
Murad Launched a Science-Backed Wellness Pop-Up in Los Angeles
<