Lush's Largest Store Has a Hair Lab and a Perfume Library
Ellen Smith — June 10, 2019 — Fashion
References: uk.lush & cosmopolitan
Lush's largest store has opened in Liverpool, England, offering consumers a unique, all-encompassing experience that demonstrates the variety of the cult-favored cosmetic retailer.
The store's impressive 1,380 square meter space features an expansive collection of over 300 products, in addition to a hair lab, a perfume library, a spa, and other in-store experiences that are exclusive to this space. The space's hair lab offers typical beauty services, enabling guests to book appointments to style their locks, or have makeup professionally applied. This clever service allows professionals to show consumers just how impactful the brand's products can be. Meanwhile, the spa includes six rooms that offer a variety of treatments.
Lush's largest store offers a multi-faceted experience, paving the way for a retail future that's experiential and exciting.
Image Credit: LUSH
The store's impressive 1,380 square meter space features an expansive collection of over 300 products, in addition to a hair lab, a perfume library, a spa, and other in-store experiences that are exclusive to this space. The space's hair lab offers typical beauty services, enabling guests to book appointments to style their locks, or have makeup professionally applied. This clever service allows professionals to show consumers just how impactful the brand's products can be. Meanwhile, the spa includes six rooms that offer a variety of treatments.
Lush's largest store offers a multi-faceted experience, paving the way for a retail future that's experiential and exciting.
Image Credit: LUSH
Trend Themes
1. Multi-sensory Retail - Create immersive in-store experiences that engage customers beyond traditional shopping methods and build emotional connections.
2. Customized Beauty Experiences - Offer personalized beauty services that cater to the unique needs of each individual customer to enhance brand loyalty and satisfaction.
3. All-in-one Stores - Integrate different retail concepts into one comprehensive location to create a one-stop-shop for consumers and increase foot traffic and sales.
Industry Implications
1. Beauty & Cosmetics - Can leverage multi-sensory and customized experiences to differentiate themselves and enhance customer engagement and satisfaction.
2. Retail - Can adopt all-in-one store concepts to attract customers and differentiate from online and traditional retail competitors.
3. Spa & Wellness - Can explore partnerships with retailers to offer unique, immersive spa experiences that elevate both brands and drive traffic and sales.
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