Refillable beauty packaging designs are being adopted for whole makeup lines, skincare and body care solutions to reduce reliance on single-use plastics and decrease overall packaging waste.
As convenient as refillable packaging sounds, its success relies on consumers being able to easily replenish what they need. For this reason, many brands are now providing starter kits that include a long-lasting component that only needs to be purchased once, and then replenished with tubes or pods and needed.
With more beauty brands embracing refill schemes, the products that incorporate these features are becoming both admirable and aspirational. Brands like Yves Saint Laurent, La Prairie and Hermès all have refillable beauty packaging solutions that are designed to last, and look good in the process.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
