Perfume bottles are known for being more luxurious and decorative than they are practical and sustainable but this is quickly changing thanks to brands that are committed to creating refillable packaging solutions—as seen with the newly released Giorgio Armani My Way fragrance. The fragrance itself is said to be made with sustainably sourced ingredients and it is packaged in a component that's recyclable, refillable and made from recycled materials.
Appealing to Millennials who are passionate about purchasing products that uphold their values, the carbon-neutral product is accompanied with a tagline that underlines: "I am what I live." As the product's carbon footprint is offset, the fragrance is said to help the preservation of 650 hectares of the Malagasy rainforest.
Image Credit: Giorgio Armani