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Top 100 Cosmetic Trends in August

From Faux Freckle Makeup Pens to Black-Owned Beauty Marketplaces

— August 14, 2020 — Fashion
The cosmetics industry is always striving to create the best products for consumers, and the August 2020 cosmetics lineup of trends underscores how the industry is staying abreast of current innovations.

One beauty brand is leveraging the increasingly popular "faux freckle" trend that began on social media as a beauty filter and quickly inspired a host of beauty bloggers giving tutorials on how to achieve the youthful, sunkissed look. The
Freck Beauty XL OG Freckle Pen mimics the appearance of natural freckles with a vegan and cruelty-free makeup product. Users can expect the faux freckles to last as long as a traditional eyeliner would and can remove the product with makeup wipes.

Moreover, amid the resurgence of the Black Lives Matter movement, Ebony Crown launched a market place that curates hair and beauty businesses owned by Black entrepreneurs. The owner is "about the philosophy that money spent in the Black hair and beauty space should go back to Black-owned companies," as currently, only 15% of the spending goes directly to Black owners.
10
Score
Popularity
Activity
Freshness
100
Rejuvenating Face Masks
Rejuvenating Face Masks
Kiehl's Radiance Face Mask is Energizing and Packed with Nutrition
<
99
Dark-Skinned Face Palettes
Dark-Skinned Face Palettes
Midas Cosmetics' Face Palette Specifically Accents Deep Skin Tones
<
98
Nourishing Shimmery Eyeshadows
Nourishing Shimmery Eyeshadows
JUNO & Co's Starlit Eyeshadow Collection Features Three Palettes
<
97
Citrus-Infused Bath Products
Citrus-Infused Bath Products
The Glow and Radiance Soak and Foaming Bath Line Promotes Relaxation
<
96
Refreshing Herbal Eye Masks
Refreshing Herbal Eye Masks
bareMinerals' Green Tea Herbal Eye Mask Soothes, Nourishes & Hydrates
<
95
Shea Butter-Infused Razors
Shea Butter-Infused Razors
The Schick Intuition Razor is Infused with Soothing Ingredients
<
94
CBD-Infused Eye Creams
CBD-Infused Eye Creams
Saint Jane's Bright Repair Eye Cream Has Collagen, Green Tea & Vitamin C
<
93
Mushroom-Infused Hydrating Serums
Mushroom-Infused Hydrating Serums
This Hydrating Serum Has Four Types of Hyaluronic Acid
<
92
Cheery Cosmetics Collections
Cheery Cosmetics Collections
Ciaté London & SmileyWorld Dropped a Collab on World Emoji Day
<
91
Star-Studded Genderless Skincare Ads
Star-Studded Genderless Skincare Ads
Rihanna's Fenty Skin Ad Stars A$AP Rocky and Lil Nas X
<
90
AHA Serum Deodorants
AHA Serum Deodorants
Kosas' Chemistry Deodorant is Clean, Soothing, Brightening & Non-Staining
<
89
Hand-Specific Sunscreens
Hand-Specific Sunscreens
Green People Debuted the Edelweiss & Green Tea Hand Guard SPF30
<
88
UV Protection Hand Creams
UV Protection Hand Creams
Green People's Hand Cream Contains Antioxidant-Rich Edelweiss Extracts
<
87
Yuzu Overnight Masks
Yuzu Overnight Masks
Saturday Skin's Yuzu Vitamin C Sleep Mask Has Encapsulated Vitamin Beads
<
86
Vitamin-Rich Eye Creams
Vitamin-Rich Eye Creams
Bobbi Brown Reimagined a Popular Product as a Vitamin Enriched Eye Base
<
85
Cooling After Sun Sprays
Cooling After Sun Sprays
Pacifica's After Sun Cooling Water Gel Spray Hydrates and Nourishes
<
84
Interactive VR Fashion Shows
Interactive VR Fashion Shows
The Fabric of Reality Explores the Immersive Future of Fashion
<
83
Vegan Liquid Matte Lipstick
Vegan Liquid Matte Lipstick
QUEENFIDENCE Boasts an Affordable and Durable Lipstick
<
82
Faux Freckle Makeup Pens
Faux Freckle Makeup Pens
The Freck Beauty XL OG Freckle Pen is Vegan-Friendly
<
81
All-in-One Skincare Gels
All-in-One Skincare Gels
Murad's Clarifying Oil-Free Water Gel Soothes, Exfoliates & Refreshes
<
80
Redesigned Automated Air Fresheners
Redesigned Automated Air Fresheners
The Air Wick Freshmatic was Unveiled by RB with a New Design
<
79
Fast-Acting Tanning Serums
Fast-Acting Tanning Serums
Mádara’s Tanning Serum Develops in Four to Six Hours
<
78
Eco-Friendly Genderlesss Fragrances
Eco-Friendly Genderlesss Fragrances
Henry Rose Debuted Its Sevents Invigorating Fragrance, Smyth
<
77
Mushroom-Scented Perfumes
Mushroom-Scented Perfumes
Braindead Releases a Fragrance and Hand Soap with the Shroom Cola Scent
<
76
Lightweight Acne Creams
Lightweight Acne Creams
Starface's Moisturizer for Acne-Prone Skin is Light & Hydrating
<
75
Balancing Gel-Cream Moisturizers
Balancing Gel-Cream Moisturizers
Glossier's Priming Moisturizer Balance Suits Oily Skin
<
74
Stimulating Three-in-One Cleansers
Stimulating Three-in-One Cleansers
The Anthony Invigorating Rush Hair + Body Wash is Refreshing
<
73
Asymmetrical Mascara Wands
Asymmetrical Mascara Wands
Urban Decay's Lash Freak Volumizes, Lengthens, Lifts & Curls
<
72
POC-Owned Beauty Brands
POC-Owned Beauty Brands
The Lip Bar Advocates for Inclusivity & Accessibility in the Beauty Space
<
71
Vitamin C Mist Sprays
Vitamin C Mist Sprays
The Better Skin Co. Relies on Nourishing Ingredients to Support Consumers
<
70
Jelly Body Scrubs
Jelly Body Scrubs
Sunday Riley's Charcoal Smoothie Soothes & Polishes Skin
<
69
Color-Changing Gel Nail Strips
Color-Changing Gel Nail Strips
Dashing Diva's Sun Gloss Styles Transform Under the Sun
<
68
Vitamin-Powered Hyperpigmentation Remedies
Vitamin-Powered Hyperpigmentation Remedies
Hyper Clear Boasts a Formula with Vitamin E & Vitamin C
<
67
Binder-Themed Blush Palettes
Binder-Themed Blush Palettes
The Crayon Case's Blush Binder Resembles an Essential School Supply
<
66
Diamond-Infused BIPOC Highlighters
Diamond-Infused BIPOC Highlighters
Aether Beauty's Product Has Ethically Sourced Diamond Powder
<
65
Green Tea-Infused Sunscreens
Green Tea-Infused Sunscreens
The Hawaiian Tropic AntiOxidant+ Sunscreen Mist is Great for Summer
<
64
Cold-Processed Organic Soaps
Cold-Processed Organic Soaps
Avril Organics' Body Soaps are Non-Toxic and Nourishing
<
63
Virtual K-Beauty Schools
Virtual K-Beauty Schools
K-Beauty School is Tapping Into the Online Education Market in the US
<
62
Hydrating Body Glosses
Hydrating Body Glosses
Featherweight by Oui the People Answers Your Moisturizing Needs
<
61
Bioactive Dry Beauty Oils
Bioactive Dry Beauty Oils
AcARRE's Multi-Use Formula Taps Plant Biodiversity for Lasting Benefits
<
60
Gentle Mineral Sunscreens
Gentle Mineral Sunscreens
Everyday Humans' Sunscreen Supports Sensitive, Oily & Acne-Prone Skin
<
59
Blue-Hued Detoxifying Masks
Blue-Hued Detoxifying Masks
Buttah's Charcoal Detox Mask Supports Melanin-Rich Skin Tones
<
58
Cost-Conscious Clarifying Skincare
Cost-Conscious Clarifying Skincare
The Clear Genius Clarifying Collection Has Luxe Ingredients
<
57
Family Skincare Collections
Family Skincare Collections
The Mustela Organic Collection Suits Parents, Kids & Babies
<
56
Deep Blemish Microdart Stickers
Deep Blemish Microdart Stickers
Peach Slices' Microdarts Tackle Emerging & Under-Skin Blemishes
<
55
Creamy Jelly Cleansers
Creamy Jelly Cleansers
Herbivore's Pink Cloud Cleanser is Gentle, Low-Foaming & Non-Stripping
<
54
On-Demand Skincare Hotlines
On-Demand Skincare Hotlines
Versed's Hotline Connects Consumers to Skincare Experts Via Text
<
53
20s-Inspired Luxury Fragrances
20s-Inspired Luxury Fragrances
Chicago High Takes Inspiration from the Celebrations of Jay Gatsby
<
52
Multi-Tasking Skincare Trios
Multi-Tasking Skincare Trios
The Fenty Skin Start'rs Set Boasts Double-Purpose Products
<
51
Uplifting Lockdown Playlists
Uplifting Lockdown Playlists
Burt's Bees Created a Soothing Nature Sounds Playlist
<
50
Post-Workout Hygiene Products
Post-Workout Hygiene Products
The Summer’s Eve Active Products Boost Freshness
<
49
Concentrated Pore Care Serums
Concentrated Pore Care Serums
SERUMKIND's Yellomello Drop Features Portuguese Leaf Extract
<
48
Hydrating Clear Foundations
Hydrating Clear Foundations
Becca Cosmetics' No Pigment Virtual Foundation Fuses Makeup & Skincare
<
47
Layering Minimalist Fragrances
Layering Minimalist Fragrances
Sholayered Infuses Zen Living Principles Into Its Fragrances
<
46
Refreshing Berry Body Washes
Refreshing Berry Body Washes
Method's Berry Body Wash Shares the Scent of Goji, Mulberry & Açai
<
45
Gentle Biodegradable Bath Products
Gentle Biodegradable Bath Products
Bathing Culture's Mind and Body Wash is 100% Organic
<
44
Affordable Makeup Crayons
Affordable Makeup Crayons
C'est Moi's Visionary Makeup Crayon is Available in 14 Shades
<
43
Intense Hydration Eye Treatments
Intense Hydration Eye Treatments
The InstaNatural Hyaluronic Acid Eye Gel Cream Targets Concerns
<
42
Hydrating Tanning Serums
Hydrating Tanning Serums
Isle of Paradise's Hyglo Self-Tan Serum is Mixed with Hyaluronic Acid
<
41
Culturally Inspired Sustainable Lipsticks
Culturally Inspired Sustainable Lipsticks
Cheekbone Beauty is an Indigenous-Owned & Founded Brand
<
40
Magical Beauty Challenges
Magical Beauty Challenges
This TikTok Beauty Challenge Spotlights the Poreless Putty Primer
<
39
Ultra-Fine Dewy Mists
Ultra-Fine Dewy Mists
The Dewy Milk Mist Delivers a Sophisticated, Luminous & Hydrated Glow
<
38
Non-Toxic Hair Care Sets
Non-Toxic Hair Care Sets
Sisters Body's Complete Set
<
37
Acne-Fighting Body Mists
Acne-Fighting Body Mists
Versed's Body Acne Mist Fights "Blemishes from the Neck Down"
<
36
Touchless SPF Mists
Touchless SPF Mists
HABIT's Mister Helps to Foster Healthy Sun Protection Rituals
<
35
Mochi-Inspired Face Masks
Mochi-Inspired Face Masks
Shiseido's Waso Sakura Mochi Mask is a Mix-It-Yourself Concoction
<
34
Black-Owned Beauty Marketplaces
Black-Owned Beauty Marketplaces
Ebony Crown's Marketplace Curates Hair & Beauty Businesses
<
33
Third-Party Face Scrubber Brushes
Third-Party Face Scrubber Brushes
These Clarisonic Compatible Brushes Come in Two Options
<
32
Customizable Perfume Vials
Customizable Perfume Vials
Diptyque's Travel Spray Bottle Can Be Tailored with Reusable Letters
<
31
All-in-One Toner-Serums
All-in-One Toner-Serums
PUREMAY's Serum-Toner Hybrid is Hydrating & Moisturizing
<
30
Biodegradable Fragrance Ranges
Biodegradable Fragrance Ranges
CPL Aromas Debuted a New Line of Sustainability-Focused Scents
<
29
PNW-Inspired CBD Topicals
PNW-Inspired CBD Topicals
The Premium Columbia Naturals Line Uses Pacific Northwest Ingredients
<
28
Self-Love Fragrance Campaigns
Self-Love Fragrance Campaigns
Marc Jacobs' Perfect Campaign Features Models & Consumers Alike
<
27
Layerable Skincare Treatments
Layerable Skincare Treatments
Eco Your Skin’s Layering Essences are Like "Liquid Skin Supplements"
<
26
Sustainable Gender-Neutral Deodorants
Sustainable Gender-Neutral Deodorants
Hello's Naturally Friendly Deodorants are Suitable for All
<
25
Luxury Vegan Haircare
Luxury Vegan Haircare
Alterna Haircare's 'My Hair. My Canvas.' Collection is Sustainable
<
24
Priming Clear Sunscreens
Priming Clear Sunscreens
Kylie Skin's Invisible Sunscreen is Protective & Moisturizing
<
23
All-in-One Acne Serums
All-in-One Acne Serums
Peace Out Skincare's Acne Serum Helps with "Maskne"
<
22
Soothing Oat Milk Cleansers
Soothing Oat Milk Cleansers
Sweet Chef's Oat Milk Latte Cleanser Features a Milk Alternative
<
21
Sensitive Mineral Sunscreens
Sensitive Mineral Sunscreens
Sun Day Mineral Sunscreen Suits Sensitive, Oily & Combination Skin
<
20
Turmeric-Infused Eye Creams
Turmeric-Infused Eye Creams
Sweet Chef's Hydrating Eye Cream Blends Ginger, Vitamin C & Probiotics
<
19
Nourishing Scalp Detox Products
Nourishing Scalp Detox Products
Act+Acre's Scalp Detox Solution is Cold-Processed
<
18
Refillable Carbon-Neutral Perfumes
Refillable Carbon-Neutral Perfumes
Giorgio Armani My Way Uses Sustainably Sourced Ingredients
<
17
Transformative CBD Balms
Transformative CBD Balms
WLDKAT's Headband Lip Butter Balm Adjusts to the Body's pH
<
16
Invisible Eyeshadow Primers
Invisible Eyeshadow Primers
KVD Vegan Beauty's Shakeable Liquid Eyeshadow Primer Goes on Clear
<
15
Personalized Body Care Collections
Personalized Body Care Collections
Function of Beauty's Products Target Specific Skincare Needs
<
14
Face Covering-Specific Skincare
Face Covering-Specific Skincare
KES NYC Launched a Collection of Beauty Products to Combat Maskne
<
13
Clean Cosmeceutical Skincare
Clean Cosmeceutical Skincare
Babor's CLEANFORMANCE Collection Targets Gen Z & Millennials
<
12
Plastic-Free Solid Body Scrubs
Plastic-Free Solid Body Scrubs
Lush's Scrubee is One of the Company's Cult-Classic Products
<
11
Honey-Infused Solid Shampoos
Honey-Infused Solid Shampoos
Lush's 'Honey I Washed My Hair' Works to Moisturize and Soften Hair
<
10
Luxurious Face Oil Blends
Luxurious Face Oil Blends
The MUTHA Face Oil Combines 22 Beneficial Oils
<
9
Plant Venom Moisturizers
Plant Venom Moisturizers
Heaven Skincare's Nettle Venom Cream is a Potent Anti-Aging Moisturizer
<
8
Multi-Part Eco Cosmetics Packaging
Multi-Part Eco Cosmetics Packaging
Mktg Industry's S2R Reduces Plastic in Cosmetics Recycling
<
7
Multi-Functional Skincare Treatments
Multi-Functional Skincare Treatments
Beija Flor Naturals' Products Boast a Brazilian Butter Blend
<
6
Artisanal Beauty Hotels
Artisanal Beauty Hotels
The Maker Hotel is a New Hotel in Hudson from the Creators of Fresh Beauty
<
5
AR Beauty Mirrors
AR Beauty Mirrors
Amorepacific’s In-Store Mirror Limits Consumer Interaction with Staff
<
4
Superheroine Cosmetic Collections
Superheroine Cosmetic Collections
Revlon x Wonder Woman 1984 Features Classic Revlon Products
<
3
Bust Care Sticks
Bust Care Sticks
Bawdy Beauty's Nipple & Areola Stick is Hydrating & Protecting
<
2
Korean Beauty Brand Expansion
Korean Beauty Brand Expansion
Innisfree Canada is Opening on July 31 at Markville Shopping Centre
<
1
Eco Perfume Pouches
Eco Perfume Pouches
Floratropia Approaches Personal Fragrance with "More Perfume, Less Packaging"
<