The prevalence of "maskne" has grown, as more individuals are wearing the synthetic or cotton face masks for long periods, and to combat this new skin problem, KES NYC launched a collection of MASKNE Skincare. Some prominent examples include Immuncologie Vital Clay Spot Treatment, MM Skincare Blanace Serum, BUTTERelixir Sadhu Relief Oil, among others. The aim of these products is to combat common skin problems wearing these masks long term tend to cause, such as dry skin, chaffed, irritated skin, and of course, acne.
In addition to the MASKNE Skincare section, the brand is also giving consumers the KES YC sustainable, washable, reusable face mask in black for every $100 USD spent on skin care.
Why This Trend Is Growing
- Maskne Skincare
- The growing prevalence of maskne is creating opportunities for skincare companies to develop products that specifically combat the skin problems caused by prolonged mask-wearing.
- Sustainable Face Masks
- As more individuals are wearing face masks for prolonged periods, there is an opportunity for brands to develop sustainable, washable, reusable face masks.
- Combining Skincare and Fashion
- By offering a free sustainable face mask with a purchase of skincare products, KES NYC is capitalizing on the trend of combining skincare and fashion to offer practical yet stylish solutions during the pandemic.
Industries Being Reshaped
- Skincare
- Skincare companies can develop face masks and skincare products that combat the skin problems caused by prolonged mask-wearing, offering consumers practical and necessary solutions during the pandemic.
- Fashion
- As face masks become more integrated into daily life, the fashion industry has an opportunity to create stylish, sustainable, and functional face masks that appeal to consumers.
- Healthcare
- With the demand for face masks increasing and the rise of maskne, the healthcare industry can develop specialized face masks and skincare products to help combat the skin problems caused by extended mask-wearing for medical professionals and the public.
