This list of top 100 cosmetic trends in July show the versatility and creativity of makeup, as listen examples take cues from a wide range of industries. From unisex grooming brands to in-game makeup collaborations, this list is sure to inspire the makeup wearer to express themselves.
The SIMS 4 formed a unique partnership with MAC Cosmetics, in which avatars can now wear the brand's makeup in the game. The makeup styles range from bold and unconventional to subtle and day-to-day, inspiring users to test out different looks. Meanwhile, Bic launched a new unisex grooming brand called Us. that's offering consumers the essentials, without the markups or gendered gimmicks. The gender neutral brand was created to appeal to Millennials and Gen Z.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 87%
Activity 86%
Freshness 9%
