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Top 100 Cosmetics Trends for July

From In-Game makeup collaborations to unisex grooming brands

— August 12, 2020 — Fashion
This list of top 100 cosmetic trends in July show the versatility and creativity of makeup, as listen examples take cues from a wide range of industries. From unisex grooming brands to in-game makeup collaborations, this list is sure to inspire the makeup wearer to express themselves.

The SIMS 4 formed a unique partnership with MAC Cosmetics, in which avatars can now wear the brand's makeup in the game. The makeup styles range from bold and unconventional to subtle and day-to-day, inspiring users to test out different looks. Meanwhile, Bic launched a new unisex grooming brand called Us. that's offering consumers the essentials, without the markups or gendered gimmicks. The gender neutral brand was created to appeal to Millennials and Gen Z.
9
Score
Popularity
Activity
Freshness
100
Tea-Infused Liquid Bronzers
Tea-Infused Liquid Bronzers
The Tea to Tan Face & Body Bronzer Offers Matte & Shimmer Finishes
<
99
Affordable Retinol Treatments
Affordable Retinol Treatments
No7’s Advanced Retinol 1.5% Complex is a Potent Yet Soothing Serum
<
98
Crackle-Like Firming Gels
Crackle-Like Firming Gels
The Tight'N Cryogenic Tightening Gel Delivers Burst of Cold Temperature
<
97
Instant Warming Clay Masks
Instant Warming Clay Masks
The Bioré Blue Agave + Baking Soda Mask Draws out Dirt & Oil from Pores
<
96
Sulfuric Blemish Pastes
Sulfuric Blemish Pastes
Vichy's Targeted Spot Treatment Dries Out Oil with Sulphur
<
95
Shimmering Celebrity-Backed Palettes
Shimmering Celebrity-Backed Palettes
The Urban Decay Naked Ultraviolet Eyeshadow Palette is Bold
<
94
Clarifying Fragrance-Free Skincare
Clarifying Fragrance-Free Skincare
C'est Moi's Clarify Blemish Skincare Collection is on Sale
<
93
Black-Owned Beauty Search Engines
Black-Owned Beauty Search Engines
Mira Beauty Now Spotlights Black-owned Makeup Brands
<
92
Long-Lasting Aroma Compounds
Long-Lasting Aroma Compounds
P2 Science Created a New Compound for the Fragrance Industry
<
91
Oxygenating Makeup Foundations
Oxygenating Makeup Foundations
Oxygenetix's Foundation with an Aloe Vera Base is Breathable
<
90
Cooling Toner-Infused Masks
Cooling Toner-Infused Masks
The Freezing Mask by Sephora Collection Instantly Hydrates and Plumps
<
89
5-Way Protective Sunscreens
5-Way Protective Sunscreens
The Physical Defense Sunscreens Shield Against UVA, UVB, HEV, VIS & IR
<
88
Amazonian Lip Tints
Amazonian Lip Tints
Eco Lips' Brazilian Lip Tints Feature Cupuaçu Butter, Babaçu & Pracaxi Oils
<
87
Calendula-Infused Healing Oils
Calendula-Infused Healing Oils
Skincare Brand Huna Launched the Nourish Calendula Healing Oil
<
86
Soothing After-Sun Lotions
Soothing After-Sun Lotions
The Pro-derm Hydrogel Can Be Used on Sun Burns and After Hair Removal
<
85
Snail Slime-Insfused Eye Patches
Snail Slime-Insfused Eye Patches
The Petifée Gold & Snail Hydrogel Eye Patch Promotes Healthy Skin
<
84
Protective Tinted Moisturizers
Protective Tinted Moisturizers
C'est Moi Launches a Tinted Moisturizer SPF Capsule in Four Shades
<
83
Blue-Hued Skin Peels
Blue-Hued Skin Peels
Algenist's Blue Algae Vitamin C Dark Spot Correcting Peel Has a Bold Hue
<
82
Sensitive Milky Sunscreens
Sensitive Milky Sunscreens
Aveeno's Sunscreen Face Milk Has a Lightweight, Non-Irritating Formula
<
81
Leave-On Foaming Exfoliators
Leave-On Foaming Exfoliators
Dermalogica's FlashFoliant Clears Breakouts & Brightens Skin
<
80
Hydrating Aloe Vera Creams
Hydrating Aloe Vera Creams
The True Cream from belif is Soothing and Deeply Nourishing
<
79
Sensorial Foam Face Masks
Sensorial Foam Face Masks
The Perricone MD Firming Foam Mask Offers a Cooling Sensation
<
78
Clean Mascara Subscriptions
Clean Mascara Subscriptions
My Little Mascara Club's Mascara Subscription is the First of Its Kind
<
77
Fruit-Forward Toothpastes
Fruit-Forward Toothpastes
These New Aquafresh Toothpastes Highlight Premium Flavors
<
76
Cica Skincare Ampoules
Cica Skincare Ampoules
SNP's Cicaronic SOS Ampoules Share Seven Days of Skin Support
<
75
Charitable Skincare Kits
Charitable Skincare Kits
Proceeds from Herbivore Botanicals' Prism Pride Kit Will Be Donated
<
74
Family-Friendly Natural Toothpastes
Family-Friendly Natural Toothpastes
The Natural Family Co. Propolis & Myrrh Toothpaste is Premium
<
73
Lightweight Cooling Eye Gels
Lightweight Cooling Eye Gels
Beauty Brand ESPA Recently Debuted the Depuff and Soothe Eye Gel
<
72
Convenient Fragrance Subscriptions
Convenient Fragrance Subscriptions
Scentbox Offers Custom Subscription Plans with 30-Day Supplies
<
71
Cruelty-Free Blush Ranges
Cruelty-Free Blush Ranges
Folly Fire Introduces Four New Blush Products to Its Vegan Line-Up
<
70
Provocative Pop Culture Fragrances
Provocative Pop Culture Fragrances
Art De Parfum's Le Joker Scent Was Inspired by the Zeitgeist
<
69
Exclusive Custom Fragrance Subscriptions
Exclusive Custom Fragrance Subscriptions
Skylar's Scent Club Delivers a Monthly Limited Scent
<
68
Cooling Serum Sticks
Cooling Serum Sticks
The Cooling Hydration Pressed Serum Stick is Easy-to-Apply
<
67
Father's Day Skincare Bundles
Father's Day Skincare Bundles
Theraderm's Father's Day Skincare Kit Boasts Three Key Products
<
66
Cooling Eye Gel Skincare
Cooling Eye Gel Skincare
The NAMAKA Anu Cool Girl Eye Jelly Reduces Puffiness and Swelling
<
65
Vintage Sports Car Colognes
Vintage Sports Car Colognes
The Goest Grand Tour Cologne Calls to Mind the Golden Era of Racing
<
64
Ultra-Hydrating Masque Treatments
Ultra-Hydrating Masque Treatments
Syrene's Aqua Hydrating Masque Deeply Nourishes Skin Overnight
<
63
Luxurious Lash-Boosting Mascaras
Luxurious Lash-Boosting Mascaras
The Marc Jacobs Beauty At Lash’d Mascara Offers Extra Definition
<
62
Collaborative Jelly Toners
Collaborative Jelly Toners
This Jelly Toner Was Co-Created by an Influencer & Ice Creative
<
61
Lightweight Hybrid Foundations
Lightweight Hybrid Foundations
Max Factor Miracle Touch Second Skin Hydrates with Coconut Milk
<
60
Condiment-Scented Toiletries
Condiment-Scented Toiletries
Lynx and Marmite Teamed Up on a Body Wash and Body Spray
<
59
Essential Worker Fragrances
Essential Worker Fragrances
HERO is an Eau de Cologne That Pays Tribute to the Front Lines
<
58
Rejuvenating Raspberry Serums
Rejuvenating Raspberry Serums
GLAMGLOW's YOUTHPOTION Contains Berry Stem Cells
<
57
Aromatic Heated Eye Masks
Aromatic Heated Eye Masks
Spacemasks' Self-Heating Eye Masks Have a Calming Jasmine Scent
<
56
Spot-Fading Skincare Patches
Spot-Fading Skincare Patches
Zitsticka's Microdart Patches Contain Brightening Ingredients
<
55
Luxurious Emerald Serums
Luxurious Emerald Serums
The Thrmoage Viox Emerald Serum Boosts Collagen with Emerald Stone
<
54
Luxury CBD Facial Oils
Luxury CBD Facial Oils
Muri Lelu's Mauvaise Herbe Indica Oil Combines CBD & Active Botanicals
<
53
Ultra-Replenishing Skin Creams
Ultra-Replenishing Skin Creams
Liz Earle's Skin Repair is Available as a Light, Rich or Gel Cream
<
52
Anti-Breakout Skincare Sets
Anti-Breakout Skincare Sets
The Better Skin Co. Treats 'Maskne' with a Three Product Combination
<
51
Apothecary Hand Sanitizers
Apothecary Hand Sanitizers
The C.O. Bigelow Hand Sanitizer Has a Premium, Fragrance-Free Formula
<
50
Protective Probiotic Mists
Protective Probiotic Mists
Nourish's Face Mist Supports the Skin's Natural Defenses
<
49
Soothing Muscle Relief Remedies
Soothing Muscle Relief Remedies
Soulistic Root's Sore Muscle Relief Salve Boasts Essential Oils
<
48
Sustainable Moisturizing Serum Hybrids
Sustainable Moisturizing Serum Hybrids
INNBEAUTY Released its Slushy Serum Moisturizer Crush
<
47
Fortifying Probiotic Skincare
Fortifying Probiotic Skincare
Valmont's Primary Line Nourishes with Prebiotics & Probiotics
<
46
Branded Skin Positivity Campaigns
Branded Skin Positivity Campaigns
Dermalogica Partners with New Brand Ambassador Dixie D’Amelio
<
45
AI-Powered Customized Perfumes
AI-Powered Customized Perfumes
Maison 21G Develops a Hyper-Personalized Fragrance
<
44
Biocompatible Skin Serums
Biocompatible Skin Serums
Kiehl's Vital Skin-Strengthening Hyaluronic Acid Super Serum is Powerful
<
43
Plumping Serum Ampoules
Plumping Serum Ampoules
The Skin Reset Plumping Shots Claim to Restore Years of Collagen in Days
<
42
Mature Hair Support Cosmetics
Mature Hair Support Cosmetics
The Hair Biology Collection Supports the Needs of Women Over 50
<
41
Cooling Solid Facial Toners
Cooling Solid Facial Toners
The Milk Makeup Matcha Toner is Formulated with Kombucha & Witch Hazel
<
40
Foaming Skincare Makers
Foaming Skincare Makers
Nooni's Marshmallow Whip Maker Makes Cleansers Richer & Foamier
<
39
Medical-Grade Skincare Subscriptions
Medical-Grade Skincare Subscriptions
The Beauty Knocks Box Delivers Physician-Curated Solutions
<
38
Beauty Retail Store Reopenings
Beauty Retail Store Reopenings
Ulta Beauty Opens Its Doors with Safety Precautions Set in Place
<
37
Approachable K-Beauty Skincare
Approachable K-Beauty Skincare
Good (Skin) Days is the First-Ever Brand from Soko Glam Labs
<
36
Cooling Gel Masks
Cooling Gel Masks
Darphin’s Hydraskin Cooling Hydrating Gel Mask Provides Sensorial Comfort
<
35
Small-Batch Summertime Colognes
Small-Batch Summertime Colognes
The Hawthorne Green And Airy Cologne Has a Refreshing Profile
<
34
Aromatherapeutic Floral Skincare
Aromatherapeutic Floral Skincare
Femmue Supports the Skin with "Flower Therapy"
<
33
California-Inspired Clean Skincare
California-Inspired Clean Skincare
Ceramiracle's O'Cali Nature Was Inspired by California Living
<
32
Machine-Washable Makeup Sponges
Machine-Washable Makeup Sponges
The Sponge by MakeUp Eraser is Long-Lasting & Easy to Clean
<
31
Mineral-Rich Facial Mists
Mineral-Rich Facial Mists
Alder New York's Cooling Facial Mist Was Inspired by Natural Springs
<
30
Data-Powered Fragrance Technology
Data-Powered Fragrance Technology
Fragrance Tech Looks to Disrupt the Industry with Data
<
29
Sun Care Serums
Sun Care Serums
EleVen by Venus x Credo Shares Lightweight, Universally Flattering Sun Protection
<
28
Free-From Plant-Based Polishes
Free-From Plant-Based Polishes
Nails.INC's Plant-Based Line is Free from Formaldehyde & Parabens
<
27
Audio Cosmetic Campaigns
Audio Cosmetic Campaigns
NARS is Sharing Complimentary Makeup Samples via Spotify
<
26
Transforming Glitter Glosses
Transforming Glitter Glosses
Christian Louboutin Beauty's LoubiDazzle Trio Transforms with a Kiss
<
25
Enhanced Scent Longevity
Enhanced Scent Longevity
Firmenich Pionneers Perfume Delivery Technology for a Long-Lasting Scent
<
24
Felt-Tip Eyeliner Collaborations
Felt-Tip Eyeliner Collaborations
Stabilo and Sephora Released a Joint Collection
<
23
Rock Band Deodorants
Rock Band Deodorants
North Coast Organics Collaborated with the Grateful Dead on Five Scents
<
22
Kid-Friendly Toiletry Collections
Kid-Friendly Toiletry Collections
Bagunça Children's Toiletries Target Kids Ages Three to Eight
<
21
Acne-Positive Skincare Campaigns
Acne-Positive Skincare Campaigns
Skincare Brand Blume Debuted the New Celebrate Skin Campaign
<
20
Wooden Automotive Air Fresheners
Wooden Automotive Air Fresheners
The Drift Wood Air Freshener Features Premium Aromas
<
19
Foaming AHA Cleansers
Foaming AHA Cleansers
The Acid Washed Foaming Facial Cleanser is Alcohol-Free & Clarifying
<
18
Food-Grade Hair Oils
Food-Grade Hair Oils
These Addicted Beauty Hair Oils Have a Natural, Free-From Recipe
<
17
Blendable Bronzer Stamps
Blendable Bronzer Stamps
Kaja Beauty's Liquid Bronzer Goes on the Skin with Fun Shapes
<
16
Ingredient-Focused French Skincare
Ingredient-Focused French Skincare
Typology Makes Simple, Ingredient-Focused Minimalist Skincare
<
15
Space-Inspired Perfumes
Space-Inspired Perfumes
Eau de Space is a NASA-Developed Scent Capturing the Smell of Space
<
14
Unisex Grooming Brands
Unisex Grooming Brands
Us. Makes Razors, Shave Creams and Lotions for All
<
13
Botanical Australian Skincare
Botanical Australian Skincare
Hummm Features Native Flora Like Finger Lime & Kakadu Plum
<
12
Small-Batch Rainbow Highlighters
Small-Batch Rainbow Highlighters
MAC Underground is an Exclusive for 1,000 Loyal MAC Customers
<
11
In-Game Makeup Collaborations
In-Game Makeup Collaborations
The Sims 4's Base Game Now Includes M.A.C Cosmetics Makeup for Sims
<
10
Cooling Facial Massage Tools
Cooling Facial Massage Tools
Fraîcheur's Ice Globes Cooling Facial Tools Soothe Puffy Skin
<
9
Cartoon Alien Skincare
Cartoon Alien Skincare
The Tonymoly x Minions Collection Features Playful Formulas & Packaging
<
8
Bust Care Sticks
Bust Care Sticks
Bawdy Beauty's Nipple & Areola Stick is Hydrating & Protecting
<
7
Sanitizing Hand Creams
Sanitizing Hand Creams
Recherché's Protective Recovery Hand Cream Does Not Have a Gel Formula
<
6
Algorithmic Perfumes
Algorithmic Perfumes
Scentronix is an Award-Winning Perfumery That Uses Artificial Intelligence
<
5
Touchless Beauty Testers
Touchless Beauty Testers
Meiyume's Motion-Activated Packs Release Fragrances & Liquids
<
4
Makeup-Maximizing Utensils
Makeup-Maximizing Utensils
Every Drop Beauty Tools are Being Launched at Whole Foods Market
<
3
Refillable Toiletry Concepts
Refillable Toiletry Concepts
900.care Makes Solid Zero-Waste Products & Refillable Containers
<
2
Nanotechnology Skincare Tools
Nanotechnology Skincare Tools
Deminuage Makes a Non-Invasive Facial Booster Tool Available
<
1
Customizable On-the-Go Beauty Tools
Customizable On-the-Go Beauty Tools
The Ready Set Jet Beauty Baton Collection is Multi-Tasking
<