It seems that there's always a new and interesting skincare product that could be added to one's self-care routine but at some point the options start to seem overwhelming—and this Australian skincare brand offers an ultra-simple approach with its two-step range. Hummm shares a face oil and a peptide serum that feature Australian botanicals like finger lime, Kakadu plum and wattleseed. While the face oil is packed with nourishing avocado, rosehip, baobab and rose geranium oils, the serum contains gentle AHAs for exfoliation.
Hummm is all about turning the daily practice of applying skincare into a nurturing and reconnecting ritual that may even feel meditative. Created by Zoë Rubino, a former restaurant manager, and interior designer Emma Vaughan, Hummm helps to make skincare as simple and enjoyable as can be.
Image Credit: Hummm
Why This Trend Is Growing
- Australian Botanical Skincare
- Opportunity for companies to create skincare products featuring native flora of a specific region or country.
- Two-step Skincare Routines
- Opportunity to create more streamlined and simplistic skincare routines that are focused on specific skincare concerns.
- Nurturing Skincare Rituals
- Opportunity for brands to create a holistic and meditative experience around the application of skincare products.
Industries Being Reshaped
- Skincare Industry
- Opportunity for skincare companies to incorporate unique and natural ingredients into their product lines.
- Beauty Industry
- Opportunity for beauty companies to focus on creating more simplified and natural skincare routines.
- Wellness Industry
- Opportunity for wellness brands to offer skincare products as part of a holistic self-care experience.
