In the context of the contemporary market, more brands are launching vinegar beauty products with the hopes of capturing consumer attention with the innovative ingredient.
Apple cider vinegar is a particularly popular formula enhancement in the industry. WOW Skin Science has certainly embraced the nourishing benefits of this ingredient to contribute to a renewed skincare and haircare routine. The company's face wash and shampoo + conditioner duo promise to cleanse pores, while preventing acne breakouts and sustain a balanced pH for the hair, respectfully.
107's Star Skincare, on the other hand, sources vinegar from one of the largest and oldest aged vinegar breweries in Korea. Exclusiveness plays a key role in the company's branding as its hero ingredient takes at least seven years to ferment.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
