As scalp scrubs become more popular, Never Salty debuted a sugar-based scalp and hair scrub that is cruelty-free, vegan, and color-safe. Notably, the scrub is also free of parabens, sulfates, mineral oil, and phthalates — making it safe for sensitive scalps.
Infused with sugar crystals, apple cider vinegar, coconut, and peppermint oils, the Never Salty scalp scrub is safe for all hair types. Designed with a duo-touch applicator, the product offers direct-to-scalp cleansing that stimulates, detoxes, and cleanses your scalp and hair. This helps to lift dead skin cells and build-up from the scalp, promoting hair growth.
To use the Never Salty scalp scrub, rub between your palms until the product turns into a balm. Gently massage in your scalp and rinse out with water for healthier-looking, natural hair.
Image Credit: Never Salty
Key Themes Behind This Trend
- Sugar-based Scalp Scrubs
- Opportunity for creating innovative and natural scalp scrubs using sugar as the primary exfoliator.
- Cruelty-free Beauty Products
- Potential for disruptive innovation in the beauty industry by developing more cruelty-free products, like the Never Salty scalp scrub.
- Duo-touch Applicators
- Opportunity to create dual-function applicators for scalp scrubs that provide direct-to-scalp cleansing and stimulate hair growth.
Where This Applies
- Beauty and Personal Care
- Innovative beauty companies can tap into the growing market for cruelty-free and natural scalp scrubs, like the Never Salty product.
- Hair Care
- Companies in the hair care industry can explore the development of scalp scrubs with unique ingredients and applicators, such as the Never Salty scrub.
- Natural Skincare
- Opportunity for natural skincare brands to expand their offerings into scalp scrubs using ingredients like sugar and essential oils, similar to the Never Salty product.
