Batiste's innovative dry shampoo portfolio—with products that deposit color, release bursts of fragrance over time or become activated with sweat—is expanding to include the dermatologically tested Sensitive Scalp Gentle Dry Shampoo collection with its smallest ingredient lists ever.
With the products in the Sensitive Scalp Gentle Dry Shampoo collection, Fragrance Free and Lightly Scented, Batiste is breaking into scalp care and offering soothing options for those who avoid the product for fear of irritation or damage. The aloe-infused Lightly Scented Gentle Dry Shampoo refreshes with notes of green apple, cucumber, melon, and rose.
"People are increasingly looking at hair care through a ‘skinification’ lens, meaning they see the scalp as an extension of their skin and want to give their scalp the same care as their face or body,” Rossana Doldi, Marketing Director at Church & Dwight, divulged to Cosmetics Business.
Key Themes Behind This Trend
- Scalp-focused Hair Care
- The 'skinification' of hair care emphasizes treating the scalp with the same importance as facial skincare, fostering potential for specialized products.
- Minimalist Ingredient Formulations
- Brands are increasingly adopting simplified ingredient lists for their products to cater to consumers seeking gentle and non-irritating solutions.
- Aloe-infused Beauty Products
- Aloe's reputation for soothing skin is leading to its incorporation in hair care, expanding its use beyond traditional skincare.
Where This Applies
- Hair Care
- The evolution of hair care to include scalp health presents opportunities for innovation in product offerings and formulations.
- Dermatological Products
- Growth in dermatologically tested products showcases a demand for evidence-backed, skin-friendly innovations in hair care.
- Fragrance Industry
- The integration of fragrances that release over time in hair products introduces new avenues for creating unique customer experiences.
