After struggling with a busy schedule and a sense of mind-body disconnect, Kelly Chung established Femmue to offer approachable self-love through the energy of flowers—or "Flower Therapy." All of the brand's products are centered around the beautifying and healing properties of flowers, such as their ability to help with destressing and strengthening the skin. The brand makes everything from cleansers and serums to masks and moisturizers, which prominently feature active ingredients like antioxidant-rich camellia flower, also known as the oriental rose.
Femmue is one of the start-ups that has been selected for the second batch of the NIVEA Accelerator program, where it will have access to benefits like partnerships, exclusive office space, mentoring and more.
Image Credit: Femmue