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20 Gen Z Beauty Products

From Vegan Liquid Matte Lipstick to Hydrating Reef-Safe Sunscreens

— August 4, 2020 — Marketing
Brands that offer Gen Z beauty products often have to consider a few factors before entering the market—this includes making their collection affordable, establishing a playful branding aesthetic, and ensuring that the collection meets standards for sustainability and naturality while targeting youthful skin, specifically.

Billie's, for example, released a line of beauty essentials, in conjunction with an online database called the Clean Cash Calculator which reveals whether or not beauty products are made with clean ingredients.

On the makeup front, brands who are attempting to capture the attention of younger consumers are betting on cruelty-free formulas that are affordable. Folly Fire, for instance, boasts a cost-effective collection of creamy matte lipsticks, blushes, and eyeshadow palettes that happen to be PETA-certified.
9.4
Score
Popularity
Activity
Freshness
20
Break-Apart Eyeshadow Palettes
Break-Apart Eyeshadow Palettes
The 16 Wishes Eye Shadow Palette Has a Magnetic Design
<
19
Minimalist Gen Z Makeup
Minimalist Gen Z Makeup
Morphe 2 is Launching with Two TikTok Stars as Brand Ambassadors
<
18
Hydrating Reef-Safe Sunscreens
Hydrating Reef-Safe Sunscreens
The C'est Moi Sunshine Mineral Sunscreen Lotion is Protective
<
17
Vegan Liquid Matte Lipstick
Vegan Liquid Matte Lipstick
QUEENFIDENCE Boasts an Affordable and Durable Lipstick
<
16
Dirt-Based DIY Skincare
Dirt-Based DIY Skincare
My Magic Mud's Charcoal Powder & Clay Create Detoxifying Products at Home
<
15
Invisible Anti-Blemish Roll-Ons
Invisible Anti-Blemish Roll-Ons
Turmeric Tonic is an Alternative to Harsh Spot Treatments
<
14
Clean Beauty Brand Essentials
Clean Beauty Brand Essentials
Billie's Clean Beauty Essentials Offer 3 New Products
<
13
Affordable Makeup Crayons
Affordable Makeup Crayons
C'est Moi's Visionary Makeup Crayon is Available in 14 Shades
<
12
Sustainable Moisturizing Serum Hybrids
Sustainable Moisturizing Serum Hybrids
INNBEAUTY Released its Slushy Serum Moisturizer Crush
<
11
Romantic Clean Lip Kits
Romantic Clean Lip Kits
C'est Moi Debuted the V-Day Lip Party Kit with a Stunning Reusable Bag
<
10
Hair Removal Jellies
Hair Removal Jellies
Nuthing Makes Fun-Focused Hair Removal Solutions for Gen Z
<
9
Magical Beauty Challenges
Magical Beauty Challenges
This TikTok Beauty Challenge Spotlights the Poreless Putty Primer
<
8
Customized Youthful Skincare
Customized Youthful Skincare
Higher Education Skincare Promises to Transform Skin in Four Weeks
<
7
Bold Affordable Cosmetic Brands
Bold Affordable Cosmetic Brands
Folly Fire Features PETA-Certified, Cruelty-Free Cosmetics
<
6
Gender-Neutral Grooming Brands
Gender-Neutral Grooming Brands
BIC's Made For YOU Brand Makes Products for Everybody
<
5
Gen Z Skin-Perfecting Creams
Gen Z Skin-Perfecting Creams
My Blue Guard High Defence Fuses Natural Ingredients & Biotechnology
<
4
Youthful WOC Cosmetics
Youthful WOC Cosmetics
The ESSENCE x Ulta Beauty Girls United Collection Was Made with Teens
<
3
Soothing Marshmallow Facial Masks
Soothing Marshmallow Facial Masks
C'est Moi Will Make a Mellow Mask Available on February 18th
<
2
Holographic Lip Glosses
Holographic Lip Glosses
Glossier's Lip Gloss is Now Available in an Opalescent Shimmer Shade
<
1
Sustainable Gen Z Skincare
Sustainable Gen Z Skincare
Plenaire Appeals to Environmentally Conscious Gen Z Consumers
<