e.l.f. Cosmetics has had great success tapping into TikTok's young demographic by launching original songs and its newest one, Magic Act, is paired with a fresh new TikTok beauty challenge to engage audiences. The #elfMagicAct challenge encourages people on the platform to share their digital transformations using the affordable, skin-perfecting Poreless Putty Primer, which supports all skin types.
The beauty brand invited people to try their hand at magic for their chance to be one of the 200 to win a free Poreless Putty Primer. Already, the #elfMagicAct tag on TikTok has well over a billion views. The Gen Z campaign is full of plenty of creative submissions, including not only inspiring before and after transformations but also impressive video editing.
Image Credit: e.l.f. Cosmetics