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Break-Apart Eyeshadow Palettes

The 16 Wishes Eye Shadow Palette Has a Magnetic Design

— February 5, 2020 — Pop Culture
For her upcoming Sweet 16 birthday on February 19th, Millie Bobbie Brown is launching the Florence by Mills 16 Wishes Eye Shadow Palette. The Gen Z-targeted makeup palette is full of fun, wearable colors with names like Peace, Strength and Bravery that represent Millie’s 16 wishes for the world.

As well as being drawn to the palette's warm neutrals and shimmery shades, young consumers will appreciate the amount of flexibility that the packaging allows, since its magnetic break-apart design allows the entire design to be turned into smaller, portable pieces. This clever packaging feature especially helpful as the palette's vegan-friendly and cruelty-free colors are designed to be blended onto the lids with just the fingertips or a brush, making it perfect for on-the-go use.
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