The March 2020 pop culture round-up really showcases how prominent science fiction is for many consumers. The list calls attention to a Star Trek-themed fitness guide (playfully titled 'Body by Starfleet'), an interactive robotic Baby Yoda toy, the Mandalorian LEGO Razor Crest playset, and two brand new Rick and Morty-inspired activations—one is a collaboration with Krispy Kreme that brings the Pickle Rock donut, the Simple Rick's Wafer Cookie, and some other goodies to consumers, and the other is a Rick and Morty Pringles ad.
It is worthy to note that all of these examples are inspired by cult-favorite movies and TV series, signifying that a lot of the trends in pop culture actually come from the medium of film.
SCORE
6.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 98%
Freshness 9%
