adidas invests in 13 start-ups as part of its new sports accelerator in Paris and one of the participants is Overtime—a new digital sports network that is geared toward drawing the attention of the Gen Z user.
Overtime boasts over 25 original shows and the platform is dedicated to bringing users more than 250 minutes of content a month. To date, the digital sports network has had much success. Founded in New York City, the service has more than one billion views per month and more than 15 million followers across a total of seven platforms.
To cater to the next generation of sports fans, Overtime utilizes new technology, experiments with new formats, and engages with a variety of platforms in innovative ways.
Image Credit: YouTube @Overtime