In honor of National Drink Wine Day, BABE Wine is giving a lucky fan the chance to avoid taking public transportation for an entire year with free Lyft rides. The alcohol company was launched the internet sensation 'The Fat Jewish' -- otherwise known as Josh Ostrovsky -- and appeals to both Millennial and Genz consumers.
To enter the sweepstakes, fans simply have to post a photo or story on Instagram tagging @Drinkbabe and using the hashtag #BABEridesweepstakes showing how they "BABE," which according to brand, "could be anything from you holding a can of BABE to you and your 'BABEs' hanging out at a wine night." The giveaway officially opens today and will close on March 18th, 2020.
Image Credit: BABE Wine
What's Driving This Trend
- Branded Ride-hailing Giveaways
- Opportunity for alcohol companies to partner with ride-hailing services to offer unique experiences to customers.
Who This Affects Most
- Alcohol
- Alcohol companies can leverage social media giveaways to engage with Millennial and Gen Z consumers.
- Ride-hailing Services
- Ride-hailing services can collaborate with brands to offer exclusive promotions and giveaways to their customers.
- Social Media Marketing
- Opportunity for brands to leverage user-generated content on social media platforms to increase brand awareness and engagement.
