As of today, you can purchase BABE's Valentine's Day kit on the BABE website, which includes a sleep mask, candle, BABE socks, chocolate bars from Asheville-based French Broad Chocolates, and of course delicious, crisp and portable BABE Roses. Prior to Valentine's Day, BABE Wine is offering expedited shipping on a limited number of orders.
“With Sunday's Big Game being the day before Valentine's Day this year, we anticipate a lot of freak outs as people realize they’ve completely forgotten about the holiday,” says BABE’s Senior Director, Beyond Beer, Joanie Fisher. “To alleviate worries, BABE has created last minute kits packed with all of your at-home Valentine’s Day needs. Forgot a card? We’ve got you covered there too. Follow BABE on Twitter and BABE’s BOT will craft a customized message for your special someone. XOXO, BABE!”
Image Credit: BABE Wine
Key Themes Behind This Trend
- Valentine's Day Kits
- Opportunity for other brands to create last-minute themed kits for holidays or events.
- Branded Gift Products
- Opportunity for brands to expand into branded gift products and experiences as a way to diversify revenue streams.
- Social Media Chatbots
- Opportunity for other brands to create social media chatbots that can craft customized messages for consumers.
Where This Applies
- Alcohol
- Alcohol brands can create their own customizable kits for holidays or events.
- Candies and Chocolates
- Candy and chocolate brands can partner with other businesses to create themed gift packages.
- E-commerce
- E-commerce platforms can create a specialized list of themed products or kits for customers to choose from during special events or holidays.
