Wine is as classic a gift as flowers or chocolates on February 14th and this year, winemaker 19 Crimes created a limited-edition Valentine's wine bottle that celebrates relationships that defy convention. There's a limited-edition Heart label on these special Red Wine bottles from the brand, each of which features the 12 relationship types.
According to research from the brand one in five Gen Z and Millennials believe monogamy is outdated, and two in five Gen Z & Millennials have either been in a committed polyamorous relationship or are considering one as an alternative to monogamy.
The generously sized 1,125ml bottle itself is a non-traditional size that sits somewhere between a conventional 750ml bottle and 1.5L magnum, making it fit for a throuple that wants to indulge in a glass of wine together.
What's Driving This Trend
- Celebrating All Relationships
- Winemaker 19 Crimes created a limited-edition Valentine's wine bottle that celebrates relationships that defy convention.
- Changing Views on Monogamy
- Research from the brand shows that one in five Gen Z and Millennials believe monogamy is outdated.
- Alternative Relationship Styles
- Two in five Gen Z & Millennials have either been in a committed polyamorous relationship or are considering one as an alternative to monogamy.
Who This Affects Most
- Wine
- Winemaker 19 Crimes produces non-traditional Valentine's wine bottles to cater to changing relationship dynamics.
- Gifts
- The limited-edition Valentine's wine bottle offers a unique gift option for individuals looking to celebrate unconventional relationships.
- Research and Survey
- The brand's research on changing views on monogamy provides valuable insights for researchers and relationship experts seeking to understand evolving relationship dynamics.
