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Top 100 Baby Trends in 2020

From Infant-Tracking Smart Socks to Compostable Diaper Programs

— January 23, 2021 — Life-Stages
This list of 2020 baby trends highlights new innovations when it comes to caring for the next generation.

One noteworthy example is the Snuggle Me Organic baby pillow, a comfortable cushion designed to mimic the feeling of a mother's hug. This is a great option for busy mothers looking for a way to soothe their little ones while doing tending to their own affairs.

Another intriguing example from the 2020 baby trends roundup is by Dreamland Baby. The new infant wellness brand was founded by Tara Williams and recently launched the world's first weighted sleep sack made for newborns. The wearable weighted blanket was designed to naturally reduce your infant's stress while increasing relaxation through deep pressure stimulation.

For more life stages innovations in the year ahead, check out Trend Hunter’s 2021 Trend Report.
9.5
Score
Popularity
Activity
Freshness
100
Antioxidant Prenatal Supplements
Antioxidant Prenatal Supplements
USANA's Prenatal CellSentials Mix Supports a Healthy Pregnancy
<
99
Lactose-Free Baby Formulas
Lactose-Free Baby Formulas
The S-26 GOLD® LI Formula Targets Babies with Dietary Restictions
<
98
Tech-Enhanced Lactation Cookies
Tech-Enhanced Lactation Cookies
Happy Mama Lactation Cookies are Supported by an Alexa Skill
<
97
Fruit-Sweetened Oat Smoothies
Fruit-Sweetened Oat Smoothies
Gerber's Organic Oat Milk Smoothies are Dairy-Free & Shelf-Stable
<
96
Parent-Supporting Pizza Giveaways
Parent-Supporting Pizza Giveaways
CAULIPOWER is Sharing Better-for-You Pizza Bundles with Parents
<
95
Wearable Infant Weighted Blankets
Wearable Infant Weighted Blankets
The Dream Weighted Sleep Sack Calms Infants to Support Sleep
<
94
Virtual Parenthood Hubs
Virtual Parenthood Hubs
WaterWipes' Early Days Club Supports New & Expecting Parents
<
93
Baby-Targeting Sleep-Inducing Car Features
Baby-Targeting Sleep-Inducing Car Features
Mercedes-Benz Boasts the Baby Protocol to Help Parents
<
92
pH-Balancing Baby Care Collections
pH-Balancing Baby Care Collections
endota's Organics Nurture Soothes Sensitive Newborn Skin
<
91
Infant-Friendly Elderberry Drops
Infant-Friendly Elderberry Drops
Sambucol's Elderberry Drops Support Kids Under Age Two
<
90
Value-Packed Baby Monitor Apps
Value-Packed Baby Monitor Apps
Bibino's Portable Baby Monitor Makes Use of Existing Mobile Devices
<
89
Infant Sleep Training Systems
Infant Sleep Training Systems
Whisper the Hush Buddy Visually Teaches Children To Settle and Sleep
<
88
Customizable Retail Lactation Suites
Customizable Retail Lactation Suites
Walmart is Adding More Than 100 Mamava Suites to Stores
<
87
Mom-Friendly Co-Working Spaces
Mom-Friendly Co-Working Spaces
Medela and The Wing Partnered on 'Motherhood on the Move'
<
86
Absorbent Diaper Pads
Absorbent Diaper Pads
Sposie Booster Pads Increase the Absorbency of Diapers & Training Pants
<
85
Cloud-Shaped Sleep Trainers
Cloud-Shaped Sleep Trainers
Skip Hop's Dream & Shine Helps Toddlers Better Their Sleeping Habits
<
84
Convenient Baby Rental Services
Convenient Baby Rental Services
BabyQuip Offers Rental Gear & Cleaning Services to Ease Parenting
<
83
Eclectic Pregnancy Apps
Eclectic Pregnancy Apps
The Mum & Baby App is Information-driven & is Being Adopted Across the NHS
<
82
Portable Baby Bottle Warmers
Portable Baby Bottle Warmers
The Baby's Brew PRO Helps to Warm Liquids on the Go
<
81
Cream-to-Powder Baby Products
Cream-to-Powder Baby Products
Pipette's Baby Cream to Powder is an Alternative to Baby Powder
<
80
Activewear Potty Training Diapers
Activewear Potty Training Diapers
Pull-Ups Explorers Offer Protection in a Comfy Manner
<
79
Car-Branded  Zero-Emission Lullabies
Car-Branded Zero-Emission Lullabies
The Nissan LEAF Dream Drive Lulls Your Baby to Sleep
<
78
Adorable Children's Holiday Pjs
Adorable Children's Holiday Pjs
Posh Peanut Launches Holiday 'Poshmas' Collections
<
77
Ready-to-Eat Organic Toddler Snacks
Ready-to-Eat Organic Toddler Snacks
Amara Debuts Organic Toddler Snacks with No Added Sugar
<
76
Calming Sleep Aid Mists
Calming Sleep Aid Mists
Graydon's Before Bed Spray is Infused with Calming Lavender Ingredients
<
75
Naturally Formulated Baby Cosmetics
Naturally Formulated Baby Cosmetics
The Lafe’s Natural BodyCare Baby Care Line is Organic
<
74
Organic Nutrition-Focused Foods
Organic Nutrition-Focused Foods
Canadian Brand imPRESS Foods Offers Organic Baby and Cold Brew Tea
<
73
On-Demand Parenting Advice Networks
On-Demand Parenting Advice Networks
Tinyhood Boasts Helpful Online Course for Millennial Parents
<
72
Supportive Parenting Platforms
Supportive Parenting Platforms
Healthynest Democratizes Families' Access to Experts & Resources
<
71
Remotely Filmed Diaper Ads
Remotely Filmed Diaper Ads
This Huggies Ad Was Filmed from its Videographers' Homes
<
70
Storytelling Children's Sleep Tools
Storytelling Children's Sleep Tools
Tommy the Turtle Provides 40 Minutes of Soothing Story Time
<
69
Soothing Teething Sticks
Soothing Teething Sticks
Gerber's Soothe 'n' Chew Teething Sticks are Grain-Based
<
68
Portable Miniature Sanitizers
Portable Miniature Sanitizers
The 59S Mini Sterilizer Uses No Heat, Water or Harmful Chemicals
<
67
Newborn Sleep Classes
Newborn Sleep Classes
Taking Cara Babies Offers Online Sleep Classes and Resources for Young Kids
<
66
Plant-Based Toddler Formulas
Plant-Based Toddler Formulas
Else Nutrition Offers an Alternative to Dairy-Based Baby Nutrition
<
65
AI Conception Apps
AI Conception Apps
Eveline is a First-of-Its-Kind AI-Powered Ovulation Prediction Kit
<
64
Ultra-Fresh Baby Food Purees
Ultra-Fresh Baby Food Purees
Mia & Ben's Baby Food Pouches are Decorated Like Fresh Fruit Carts
<
63
Connected Baby Care Systems
Connected Baby Care Systems
Lumi by Pampers is Being Showcased at CES 2020
<
62
Cancelled Baby Shower Sweepstakes
Cancelled Baby Shower Sweepstakes
Allswell is Making Up for Baby Showers Disrupted by Quarantine
<
61
Celebrity-Curated New Mom Gift Boxes
Celebrity-Curated New Mom Gift Boxes
Hilary Duff Chose the Items for This Happy Little Camper Kit
<
60
Boldly Colorful Maternity Wards
Boldly Colorful Maternity Wards
Adam Nathaniel Furman Accents the Chelsea & Westminster Hospital
<
59
Recycled Plastic Baby Toys
Recycled Plastic Baby Toys
The Baby Clementoni Play for Future Range Uses 100% Recycled Plastic
<
58
Cheese-Branded Custom Baby Onesies
Cheese-Branded Custom Baby Onesies
The "Babybel Boom" Celebrates Babies Conceived in Quarantine
<
57
Allergen-Included Baby Foods
Allergen-Included Baby Foods
Square Baby Intentionally Makes Baby Food with Eight Top Allergens
<
56
Ultra-Lightweight Strollers
Ultra-Lightweight Strollers
Goodbaby's Carbon Fiber Stroller Only Weighs 3.9 Kilograms
<
55
Compostable Diaper Programs
Compostable Diaper Programs
DYPER & TerraCycle Offer an Alternative to Composting Diapers at Home
<
54
Prenatal Multivitamin Gummies
Prenatal Multivitamin Gummies
OLLY's The Essential Prenatal Multi Boasts Folic Acid and DHA
<
53
Multi-Stage Video Baby Monitors
Multi-Stage Video Baby Monitors
The 'Bella' All-in-One Smart Baby Monitor Has AI Technology
<
52
Convertible Kid-Friendly Scooters
Convertible Kid-Friendly Scooters
Larktale's scoobi Turns into a Balance Bike, Tricycle & More
<
51
Self-Sanitizing Changing Tables
Self-Sanitizing Changing Tables
Pluie is a Public Diaper Changing Table with UV-C Tech
<
50
Virtual Motherhood Communities
Virtual Motherhood Communities
Motherhood Maternity is Virtually Bringing Moms-to-Be Together
<
49
Nurturing Toy Subscription Services
Nurturing Toy Subscription Services
KiwiCo's Panda Crate is Science-Backed and Stage-Specific
<
48
Baby Development-Tracking Apps
Baby Development-Tracking Apps
The 'Marble' App Streamlines the New Parent Experience
<
47
Cry Sensor-Enabled Sleep Aids
Cry Sensor-Enabled Sleep Aids
The Whisbear is a Humming Plush Bear to Help Babies Settle and Sleep
<
46
Ultra-Protective Car Seats
Ultra-Protective Car Seats
The BabyArk Child Car Seat is Positioned as the World's Safest
<
45
Kid-Friendly Chickpea Sticks
Kid-Friendly Chickpea Sticks
Munchy Fingers by Ella's Kitchen Nourish Kids Nine Months and Older
<
44
AI-Powered Baby Monitors
AI-Powered Baby Monitors
Yunyun Tech Presented Cubo at CES 2020
<
43
Calming Animal-Themed Soothers
Calming Animal-Themed Soothers
The Fisher-Price Soothe & Go Giraffe Helps Babies Sleep Soundly
<
42
Movement-Tracking Baby Onesies
Movement-Tracking Baby Onesies
This Smart Jumpsuit is Packed with a Series of Motion Sensors
<
41
Multi-Purpose Play Yards
Multi-Purpose Play Yards
The 6-in-1 Here I Grow Activity Play Yard Supports Growth & Play
<
40
Health-Focused Breastfeeding Supplements
Health-Focused Breastfeeding Supplements
Momful Offers Much-Needed Nutritional Support for Moms
<
39
Dairy-Free Baby Food Pouches
Dairy-Free Baby Food Pouches
Ella's Kitchen Makes Breakfasts, Yogurt & Pudding Dairy-Free for Kids
<
38
Car Seat Installation Tools
Car Seat Installation Tools
The 'Click It Stick' is Easy to Use by Passengers of All Ages
<
37
Single-Material Baby Food Pouches
Single-Material Baby Food Pouches
This New Gerber Packaging is Highly Recyclable
<
36
Baby-Tracking Sleeping Bags
Baby-Tracking Sleeping Bags
Nanit's Baby Sleeping Bag Debuted at CES 2020 Tracks Breathing Motions
<
35
Regenerative Baby Foods
Regenerative Baby Foods
Happy Baby Organics' Baby Food Supports Regenerative Agriculture
<
34
Coffee Machine-Inspired Formula Machines
Coffee Machine-Inspired Formula Machines
The Baby Barista Makes Children's Formula
<
33
Creative Kid Subscription Boxes
Creative Kid Subscription Boxes
Sago Mini Box is a Make-and-Play Subscription Box for Kids 3 - 6
<
32
Playful Australian Childrenswear
Playful Australian Childrenswear
Cheeky Chickadee Offers Bright, Made-to-Last Children's Clothes
<
31
Modernist Geometric Mobiles
Modernist Geometric Mobiles
POKETO's Polygon Mobile Elevates Nurseries with a Bold Design
<
30
Soothing Newborn Sleep Aids
Soothing Newborn Sleep Aids
Ollie the Owl Light and Sound Sleep Aid Offers Intelligent CrySensor
<
29
Virtual Decorating Platforms
Virtual Decorating Platforms
Design Squad Caters to Millennial & Gen Z Parents
<
28
Nutty Baby Food Pouches
Nutty Baby Food Pouches
Happy Baby Organics Nutty Blends Support Early Allergen Introduction
<
27
Coconut Fiber-Infused Cribs
Coconut Fiber-Infused Cribs
The Charlie Crane 'Kumi' Crib Has a Hypoallergenic Build
<
26
Low-Cost Smart Diapers
Low-Cost Smart Diapers
MIT Created an Affordable Diaper Embedded with an RFID Tag
<
25
Organic Crib Mattresses
Organic Crib Mattresses
Avocado Green Mattress Released a Sustainable, Non-Toxic Crib Mattress
<
24
Design-Forward Silicone Bibs
Design-Forward Silicone Bibs
Catchu Boasts a Slick Silicone Bib for Babies in Chic Colorways
<
23
Toddler-Targeted Frozen Bowls
Toddler-Targeted Frozen Bowls
Gerber's Freshful Start Bowls are Full of Veggies & Whole Grains
<
22
Efficient Two-in-One Baby Carriers
Efficient Two-in-One Baby Carriers
The Smart Infant Carrier from ZAAFDesign Enhances Safety
<
21
Diaper Station Backpacks
Diaper Station Backpacks
The OTGbaby Diaper Changing Bag Supports Parental Efficiency
<
20
Sustainable Plant-Based Baby Products
Sustainable Plant-Based Baby Products
California Baby is Moving to 100% Eco-Conscious Packaging
<
19
Ergonomic Infant Seat Handles
Ergonomic Infant Seat Handles
The 'LugBug' Car Seat Handle Extension Enhances Comfort
<
18
Hug-Inspired Baby Cushions
Hug-Inspired Baby Cushions
Snuggle Me's Snuggle Me Organic Cushion Mimics a Mother's Embrace
<
17
Futuristic Birthing Chairs
Futuristic Birthing Chairs
Ultima Thule is Designed to Make a Sanctuary-Like Experience for Labor
<
16
Lightweight Baby Carriers
Lightweight Baby Carriers
The LÍLLÉLight Carrier Has a Single Buckle and Waist Tie
<
15
Comfort-Focused Baby Loungers
Comfort-Focused Baby Loungers
The Babymoov Cosydream Smokey Boasts a Secure and Soothing Design
<
14
Development-Focused Toy Subscriptions
Development-Focused Toy Subscriptions
Hoppi Box is a Toy Subscription That is Informed by Experts
<
13
Recycled Material Cribs
Recycled Material Cribs
The Micuna Cocoto Crib Changes According to Needs or Preferences
<
12
Diaper Bag Backpacks
Diaper Bag Backpacks
EliteBaby's Versatile Diaper Bag Backpack Has Over 10 Pockets
<
11
Matching Mom-and-Baby Apparel
Matching Mom-and-Baby Apparel
Posh Peanut's Matching Family Collections Highlight Fun Prints
<
10
Private Infant Sleep pods
Private Infant Sleep pods
The SlumberPod is a Travel-Friendly Infant Sleeping Solution
<
9
Infant-Tracking Smart Socks
Infant-Tracking Smart Socks
Owlet Baby Care's Smart Sock 3 Tracks Heart Rate & Oxygen Levels
<
8
Transformative Baby Cradles
Transformative Baby Cradles
FEIT's NINA Baby Cradle Turns Into a Drawing Table for Later Life
<
7
Soothing Wearable Baby Blankets
Soothing Wearable Baby Blankets
The 'Snuggy Buddy Baby' Has an Attached Plush Toy for Comfort
<
6
Modular Timber Infant Cradles
Modular Timber Infant Cradles
'From Cradle to Cradle' Evolves with a Baby
<
5
In-Bra Breast Pumps
In-Bra Breast Pumps
The Third-Generation Willow Breast Pump is a Quiet, Discreet Wearable
<
4
Newborn Infant Air Purifiers
Newborn Infant Air Purifiers
The Conceptual 'PURIO' Air Purifier Delivers Fresh Air for Babies
<
3
Incredibly Stylish Diaper Backpacks
Incredibly Stylish Diaper Backpacks
The Dange Dover Indi Diaper Backpack Sold Out in 24 Hours
<
2
Eco-Conscious Baby Brands
Eco-Conscious Baby Brands
Eco Totz Boasts a Range of Grooming Products, Toys, Apparel & More
<
1
Six-in-One High Chairs
Six-in-One High Chairs
This Baby High Chair Adjusts for Height, Tray & Position Changes
<