When shelter-in-place orders were enacted in the beginning of March, many hypothesized that a baby boom would result nine months later and whether or not this is accurate, Babybel is celebrating these little ones with the new 'Babybel Boom' onesie.
These adorable onesies feature the iconic Baybel logo with the option to personalize the piece with the baby's name inside the iconic Babybel logo. Fans can purchase the Babybel Boom onesie online for $15 and the playful 2-in-1 gift package also comes with a coupon for Babybel cheese.
Plus, for every onesie purchased, Babybel will "support the non-profit Baby2Baby to help ensure babies and children living in poverty have access to the basic essentials they deserve."
Image Credit: Babybel
Why This Trend Is Growing
- Baby Boom Celebration
- Disruptive innovation opportunity: Create personalized merchandise to celebrate significant events or milestones.
- Brand Collaboration
- Disruptive innovation opportunity: Collaborate with non-profit organizations to support a cause while promoting brand recognition.
- Iconic Logo Merchandise
- Disruptive innovation opportunity: Design merchandise featuring iconic logos to appeal to brand enthusiasts.
Industries Being Reshaped
- Children's Apparel
- Disruptive innovation opportunity: Incorporate customization options into children's clothing to appeal to a wider consumer base.
- Food and Beverage
- Disruptive innovation opportunity: Create promotional partnerships to increase brand exposure in the food and beverage industry.
- Non-profit
- Disruptive innovation opportunity: Partner with brands to create mutually beneficial collaborations for supporting charitable causes.
