French cheese brand Bel Group is making its beloved Babybel brand more accessible to a wider range of consumers with the release of vegan Babybel. This new product sets itself apart from classic Babybel with a green wax wrapper.
Babybel brand manager Ollie Richmond told The Grocer, "We’ve seen overwhelming demand for the development of a vegan-friendly Babybel over the years, and with the plant-based market continuing to grow substantially, the new launch is perfectly timed to meet this consumer appetite."
Arriving just in time for Veganuary, a month where many people will be challenging themselves to go plant-based for a month, these vegan Babybel cheeses promise to support a range of snacking occasions. These vegan cheeses are not only certified vegan by The Vegan Society, they are also fortified with calcium and B12 for a boost.
Key Themes Behind This Trend
- Plant-based Cheese Alternatives
- The growth and demand for vegan-friendly products is on the rise, providing an opportunity for companies to innovate and create new plant-based cheese alternatives.
- Snackable Convenience Foods
- The trend towards busy lifestyles has led to an increase in demand for easy-to-prepare and portable foods, creating an opportunity for companies to create more snackable convenience foods.
- Eco-friendly Packaging Solutions
- The use of eco-friendly packaging solutions, such as the wax wrapper used for the vegan Babybel, is becoming increasingly important to consumers, creating an opportunity for companies to innovate in this space.
Where This Applies
- Dairy Alternatives
- The dairy alternatives industry is experiencing growth and opportunities for innovation with the rising popularity of plant-based products, such as vegan cheese.
- Snack Foods
- The snack foods industry has an opportunity to create more convenient and portable products, such as snackable vegan cheese wheels, to cater to the growing demand for on-the-go snacking.
- Sustainable Packaging
- The sustainable packaging industry has an opportunity to provide eco-friendly solutions for companies looking to meet the demands of ethically-minded consumers, such as the use of wax wrappers for vegan cheese products.
