Babies Trends

While infants and toddlers may not be able to actually purchase goods, that doesn’t mean that brands aren’t working their hardest to capture their attention. From infant marketing techniques to innovations surrounding baby products and toddler technology, Trend Hunter’s babies category offers insight into world of teeny, tiny consumer audiences.

TOP 1 WEEKMONTH2 MONTHS

#1: Playful Puppet Baby Toys

Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule FULL ARTICLE

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Playful Puppet Baby Toys

Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule

Kids Preferred is showcasing a new line of baby toys featuring the Sesame Street characters Elmo and Cookie Monster. One of the standout pieces from the line is the Baby’s First Cuteeze Plush toys,... MORE

Electronic Plush Toys

The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases

FURBY has had a big impact in New York City with its ‘Furby Wuz Here’ campaign. The latest addition to the FURBY lineup is the Furblet mini toys, which are now available on Amazon. The... MORE

Comprehensive Ovulation Kits

The Frida Fertility Ovulation and Pregnancy Test Kit is Helpful

The Frida Fertility Ovulation and Pregnancy Test Kit offers a comprehensive at-home solution for tracking ovulation and detecting pregnancy. The kit includes 30 ovulation test strips and 2 early... MORE

Canadian-Made Baby Formulas

Niuriss Baby Formula is Made by Canada Royal Milk

The Niuriss baby formula has been unveiled by Canada Royal Milk as a new product for the Canadian market to provide parents with a reliable and sustainable infant nutrition product. The formula is... MORE

Free-From Toddler-Friendly Crackers

Organix Multigrain Quakers are for Kids Aged 12 Months and Up

Organix Multigrain Quakers are a new whole grain snack product crafted with a free-from recipe and versatility in mind to provide the perfect option for parents to give to little ones. The... MORE

Pregnancy-Related Nausea Gummies

FullWell Fertility Aims to Alleviate Stress with Nausea Gummies

FullWell Fertility’s Nausea Gummies are formulated to provide relief from pregnancy-related nausea. The product’s formulation features a significant 500mg of ginger root extract per... MORE

Kid-Inspired Learning Programs

Staples Has Announced the Expansion of Staples Kids Learn + Play

Staples has announced the expansion of Staples Kids Learn + Play concept to over 100 stores across Canada. This expansion represents the largest single-year growth in the company’s 33-year... MORE

Airline Employee Nursing Kits

AirAsia Debuts a New Nursing Cover as Part of Its Moms-on-duty Kit

AirAsia aims to support new mothers working in operational roles, such as pilots and cabin crew, with its new nursing cover, part of the airline’s Moms-on-Duty kit. This initiative, launched... MORE

Ultra-Thick Sustainable Baby Wipes

Kudos' Eco-Friendly Wipes are 99% Water-based

Kudos is a brand revolutionizing baby care with its commitment to sustainability and hypoallergenic products—its 99% water-based and Lyocell fiber wipes are free from harmful toxins like... MORE

Modern Nursery Furniture Lines

Hulala Home Has Introduced the NurseryNook™ Collection

The NurseryNook™ by Hulala Home is a new line of nursery furniture tailored to the needs of parents and babies. Through its range, the brand seeks to bring safety, comfort, and convenience to... MORE

AI Monitor

Artificial intelligence is used to improve the efficiency of remote baby monitors

Trend - Smart home companies are releasing baby monitors with artificial intelligence (AI)-powered features. Rather than acting as cameras and recording devices, these monitors use AI features for non-intrusive monitoring of breathing or sleeping patterns, body temperature, and more.

Insight - New Millennial and Gen Z parents are tasked with balancing full-time work with social lives and raising their newborns. Rising costs of living have led to these parents often having less free time than previous generations. To alleviate the strain of home tasks, many of these parents turn to smart home or AI-powered products, such as robot vacuum or AI washing machines. In recognition of this demand, smart home and infant care brands are releasing AI baby monitors with time-saving features.

Workshop Question - How could your brand leverage artificial intelligence to save consumers time with its products or services?

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