Babies

While infants and toddlers may not be able to actually purchase goods, that doesn’t mean that brands aren’t working their hardest to capture their attention. From infant marketing techniques to innovations surrounding baby products and toddler technology, Trend Hunter’s babies category offers insight into world of teeny, tiny consumer audiences.

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#1: Nutty Baby Food Pouches

Happy Baby Organics Nutty Blends Support Early Allergen Introduction FULL ARTICLE

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Nutty Baby Food Pouches

Happy Baby Organics Nutty Blends Support Early Allergen Introduction

To support early allergen introduction, Happy Family Organics created a new pouch line called Happy Baby Organics Nutty Blends that feature peanut and tree nut butters. The new products developed... MORE

Cancelled Baby Shower Sweepstakes

Allswell is Making Up for Baby Showers Disrupted by Quarantine

It goes without saying that there have been a lot of cancelled baby showers in 2020 but Allswell is hoping to make it up to expectant mothers by giving them the chance to sample favorites from its... MORE

Organic Nutrition-Focused Foods

Canadian Brand imPRESS Foods Offers Organic Baby and Cold Brew Tea

imPRESS Foods—a Canadian food brand focused on organic, vegan offerings—was founded by Émilie, Line, and Jérôme Leclerc and is dedicated to giving consumers “maximize nutrition and... MORE

Lightweight Baby Carriers

The LÍLLÉLight Carrier Has a Single Buckle and Waist Tie

There’s a point where baby carrier designs get overwhelmed by too many straps and buckles, which may increase comfort but make the products difficult to use—with moving with caregivers and... MORE

Coffee Machine-Inspired Formula Machines

The Baby Barista Makes Children's Formula

The Baby Barista, created by RKS Design, is a sophisticated machine that pays homage to premium coffee machines with it’s sleek and streamlined design. Featuring clean lines and a... MORE

Remote Storytelling Platforms

Goodnight Zoom Connects Isolated Seniors with Children

Goodnight Zoom is a new platform designed for seniors feeling isolated in the face of the COVID-19 pandemic. The platform connects seniors with children (or anyone in need of contact) for a remote... MORE

Kid-Friendly Chickpea Sticks

Munchy Fingers by Ella's Kitchen Nourish Kids Nine Months and Older

Ella’s Kitchen is introducing a new product called Munchy Fingers that take the form of snackable chickpea sticks. The organic, chickpea-based snacks are easy for kids ages nine months and... MORE

Matching Mom-and-Baby Apparel

Posh Peanut's Matching Family Collections Highlight Fun Prints

E-commerce brand Posh Peanut specializes in stylish clothing for new parents and babies, and is best known for its matching Mom & Daughter, Mom & Boy and Family Matching collections. The... MORE

Sleepy Car

Car brands are launching various features that will help infants & toddlers fall asleep

Trend - Car companies are utilizing science and technology to launch special features that help parents and their infants or toddlers. These innovations come in the form of branded lullabies, toys, and other products that are often associated with the common habit of kids falling asleep in cars.

Workshop Question - How might your product/service help new parents?

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