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While infants and toddlers may not be able to actually purchase goods, that doesn’t mean that brands aren’t working their hardest to capture their attention. From infant marketing techniques to innovations surrounding baby products and toddler technology, Trend Hunter’s babies category offers insight into world of teeny, tiny consumer audiences.
Nutty Baby Food Pouches
Nutty Baby Food Pouches
Happy Baby Organics Nutty Blends Support Early Allergen Introduction
To support early allergen introduction, Happy Family Organics created a new pouch line called Happy Baby Organics Nutty Blends that feature peanut and tree nut butters. The new products developed... MORE
Cancelled Baby Shower Sweepstakes
Cancelled Baby Shower Sweepstakes
Allswell is Making Up for Baby Showers Disrupted by Quarantine
It goes without saying that there have been a lot of cancelled baby showers in 2020 but Allswell is hoping to make it up to expectant mothers by giving them the chance to sample favorites from its... MORE
Organic Nutrition-Focused Foods
Organic Nutrition-Focused Foods
Canadian Brand imPRESS Foods Offers Organic Baby and Cold Brew Tea
imPRESS Foods—a Canadian food brand focused on organic, vegan offerings—was founded by Émilie, Line, and Jérôme Leclerc and is dedicated to giving consumers “maximize nutrition and... MORE
Lightweight Baby Carriers
Lightweight Baby Carriers
The LÍLLÉLight Carrier Has a Single Buckle and Waist Tie
There’s a point where baby carrier designs get overwhelmed by too many straps and buckles, which may increase comfort but make the products difficult to use—with moving with caregivers and... MORE
Coffee Machine-Inspired Formula Machines
Coffee Machine-Inspired Formula Machines
The Baby Barista Makes Children's Formula
The Baby Barista, created by RKS Design,  is a sophisticated machine that pays homage to premium coffee machines with it’s sleek and streamlined design. Featuring clean lines and a... MORE
Remote Storytelling Platforms
Remote Storytelling Platforms
Goodnight Zoom Connects Isolated Seniors with Children
Goodnight Zoom is a new platform designed for seniors feeling isolated in the face of the COVID-19 pandemic. The platform connects seniors with children (or anyone in need of contact) for a remote... MORE
Kid-Friendly Chickpea Sticks
Kid-Friendly Chickpea Sticks
Munchy Fingers by Ella's Kitchen Nourish Kids Nine Months and Older
Ella’s Kitchen is introducing a new product called Munchy Fingers that take the form of snackable chickpea sticks. The organic, chickpea-based snacks are easy for kids ages nine months and... MORE
Matching Mom-and-Baby Apparel
Matching Mom-and-Baby Apparel
Posh Peanut's Matching Family Collections Highlight Fun Prints
E-commerce brand Posh Peanut specializes in stylish clothing for new parents and babies, and is best known for its matching Mom & Daughter, Mom & Boy and Family Matching collections. The... MORE
Sleepy Car
Car brands are launching various features that will help infants & toddlers fall asleep
Trend - Car companies are utilizing science and technology to launch special features that help parents and their infants or toddlers. These innovations come in the form of branded lullabies, toys, and other products that are often associated with the common habit of kids falling asleep in cars.
Workshop Question - How might your product/service help new parents?
Value-Packed Baby Monitor Apps
Value-Packed Baby Monitor Apps
Bibino's Portable Baby Monitor Makes Use of Existing Mobile Devices
Bibino asks: “Why carry around hardware baby monitors, when you already have everything you need?” and makes it possible for parents and caregivers to turn two phones, tablets or... MORE
Infant-Tracking Smart Socks
Infant-Tracking Smart Socks
Owlet Baby Care's Smart Sock 3 Tracks Heart Rate & Oxygen Levels
After years of development, Owlet Baby Care is introducing its third generation Smart Sock, now with a fit that accommodates smaller newborns and larger babies. As the new design of the Smart Sock 3... MORE
Sleep-Supporting Preemie Diapers
Sleep-Supporting Preemie Diapers
Pampers' Ultra-Absorbent Preemie Swaddlers Minimize Disruptions
Pampers is introducing innovative preemie diapers to help support sleep and healthy development in premature infants. The Pampers Preemie Swaddlers diapers were specifically created for premature... MORE
Activewear Potty Training Diapers
Activewear Potty Training Diapers
Pull-Ups Explorers Offer Protection in a Comfy Manner
The Pull-Ups Explorers potty training diapers are a new product option for little ones that will help with their transition out of one stage and into the next. The activewear-inspired diapers have a... MORE
play_circle_filled Virtual Parenthood Hubs
Virtual Parenthood Hubs
WaterWipes' Early Days Club Supports New & Expecting Parents
To lend a helping hand to new and expectant parents, especially during a tough year, WaterWipes introduced the Early Days Club. The virtual hub from the baby wipes brand was created to help parents... MORE
On-Demand Cultured Breast Milk
On-Demand Cultured Breast Milk
Biomilq Offers Cultured Baby Food in a Delivery Format
Many mothers have difficulty breastfeeding, and so they turn to dairy-based formulas for their child’s early stage nutrition.  In many years past, some formula manufacturers have bulked... MORE
Infant-Friendly Elderberry Drops
Infant-Friendly Elderberry Drops
Sambucol's Elderberry Drops Support Kids Under Age Two
To ward off colds and flus, adults often turn to pure and potent elderberry syrup as a solution and Sambucol is introducing Black Elderberry Infant Drops that were specially designed for kids under... MORE
On-Demand Parenting Advice Networks
On-Demand Parenting Advice Networks
Tinyhood Boasts Helpful Online Course for Millennial Parents
While in the past advice on how to care for newborns was delivered through print books, this knowledge becomes more readily available in the tech-driven world through on-demand parenting courses... MORE
Convenient Baby Rental Services
Convenient Baby Rental Services
BabyQuip Offers Rental Gear & Cleaning Services to Ease Parenting
Initially launched as a baby rental service for various gear like cribs, feeding chairs, strollers, and more, BabyQuip is expanding its business to cleaning. Geared toward the Millennial parent as... MORE
Fruit-Sweetened Oat Smoothies
Fruit-Sweetened Oat Smoothies
Gerber's Organic Oat Milk Smoothies are Dairy-Free & Shelf-Stable
Oat milk is showing up in everything from cafe beverages and chocolate bars to frozen desserts, as well as Gerber’s Organic Oat Milk Smoothies for young ones. The Gerber Organic Oat Milk... MORE
pH-Balancing Baby Care Collections
pH-Balancing Baby Care Collections
endota's Organics Nurture Soothes Sensitive Newborn Skin
The new endota Organics Nurture baby care collection is full of supportive solutions for sensitive newborn skin that also help to preserve a delicate pH balance. As endota CEO and founder Mel... MORE
Virtual Decorating Platforms
Virtual Decorating Platforms
Design Squad Caters to Millennial & Gen Z Parents
buybuy BABY partnered with its sister brand Decorist to create Design Squad, a new one-stop source for nursery design,  inspiration and shopping. The virtual decorating platform promises to be... MORE
Cream-to-Powder Baby Products
Cream-to-Powder Baby Products
Pipette's Baby Cream to Powder is an Alternative to Baby Powder
Just as there are transformative product formulas within the cosmetic space that go from one state to another upon application, Pipette is introducing an innovative, talc-free alternative to baby... MORE
Prenatal Multivitamin Gummies
Prenatal Multivitamin Gummies
OLLY's The Essential Prenatal Multi Boasts Folic Acid and DHA
The Essential Prenatal Multi by OLLY is a prenatal multivitamin that is offered in a convenient gummy candy format. The candy-like vitamin boasts a citrus flavor profile consisting of clementines,... MORE
Ultra-Fresh Baby Food Purees
Ultra-Fresh Baby Food Purees
Mia & Ben's Baby Food Pouches are Decorated Like Fresh Fruit Carts
Mia & Ben is a brand that’s on a mission to modernize products like baby food puree and create solutions for today’s parents, especially those who are passionate about food, health... MORE
Soothing Wearable Baby Blankets
Soothing Wearable Baby Blankets
The 'Snuggy Buddy Baby' Has an Attached Plush Toy for Comfort
The ‘Snuggy Buddy Baby’ wearable baby blanket is a soothing bedding product created to help offer infants a way to get to sleep and stay asleep, while also providing peace of mind for... MORE