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Babies Trends

While infants and toddlers may not be able to actually purchase goods, that doesn’t mean that brands aren’t working their hardest to capture their attention. From infant marketing techniques to innovations surrounding baby products and toddler technology, Trend Hunter’s babies category offers insight into world of teeny, tiny consumer audiences.
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Affordable Pregnancy-Friendly Kits
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
The Pregnant + Pampered Gift Set by The Honest Company includes a slew of products that are designed to optimize the comfort and skin appearance of soon-to-be mothers. Included in the kit are... MORE
Mother-Specific Self-Care Kits
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
The Honest Company offers a Self-Care Gift Kit that is designed to provide moisturizing care for the skin before and after pregnancy. As such, the product offering is suitable for soon-to-be mothers,... MORE
Sustainable Reusable Baby Bottles
Sustainable Reusable Baby Bottles
Pura Debuted an Innovative Bottle Design for Babies
Pura has developed a reusable baby bottle that presents itself as the solution for parents seeking both a healthy start for their children and a commitment to sustainability in their everyday... MORE
Top 20 Babies Trends in April
Top 20 Babies Trends in April
From Allergen-Free Baby Oils to Baby-Safe Skincare Creams
The baby industry has undergone significant changes, fueled by a wave of innovations and technological advancements to enhance the well-being and development of infants and toddlers. From all-vegan... MORE
Parenting-Inspired Furniture Campaigns
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Al-Futtaim IKEA recently launched a heartwarming campaign, cheekily titled ‘Proudly Second Best,’ that celebrates the special bond between parents and children. Highlighting everyday... MORE
Safety-Enhancing AI Pendants
Safety-Enhancing AI Pendants
Rewind AI Announced the Rewing Pendant to Enhance Daily Interactions
The Rewind Pendant is a wearable device designed to capture, transcribe, encrypt, and store audio locally on the user’s phone. It operates with a privacy-first approach, ensuring that recordings... MORE
Elephant Teething Gloves
Elephant Teething Gloves
Moyuum Introduces a Functional Elephant-Shaped Teething Solution
Moyuum introduces the Elephant Teether, a glove-shaped teething toy designed to stimulate and soothe infants in the oral stage. The Elephant Teether is uniquely shaped to mimic an elephant,... MORE
Natural Disposable Diapers
Natural Disposable Diapers
Kudos Diapers Enters the Market as a Groundbreaking Brand
Kudos Diapers stands out on the market by offering babies a natural disposable diaper made entirely of soft, breathable cotton. Founded by a dedicated mother, Kudos Diapers empathizes with the... MORE
play_circle_filled AI-Based Baby Wellness Monitors
AI-Based Baby Wellness Monitors
Inspired by Wearables, Elora Enhances Safety, Well-Being and Care
Elora looked to smartwatch technology to create a first-of-its-kind AI-based baby wellness monitor to enhance safety, well-being and attentive care. With the aid of artificial intelligence, parents... MORE
Veggie-First Children's Meals
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Lil’ Gourmets is disrupting the children’s nutrition industry with its innovative approach to getting kids to eat their veggies. Their latest creation is a range of veggie-first meals... MORE
Expanded Palate
Kids' food manufacturers are using globalized recipes to expand palates early
Trend - Kid and baby food manufacturers in North America are expanding recipes to include globalized flavors. These globally-inspired recipes expose youth to more foods and flavors early on, thus expanding their familiar palate. Children raised with expanded palates more often eat healthy, balanced diets.

Insight - Younger generations of parents in North America, namely Millennials and older Gen Z, often grew up in globalized cities with countless options for cultural foods and flavors available to them. These parents want to ensure that their children not only adopt healthy diets, but are also able to enjoy the same, if not more, varieties of foods than they have. Brands are recognizing the value of expanding the palate of children early, and are launching globally-inspired kids' meals as a response.
Workshop Question - How can your brand incorporate globalized flavors into its products to provide a more diverse range of options?
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Popularity
Activity
Freshness
Patterns
Megatrends
Youth-Focused Prebiotic Products
Youth-Focused Prebiotic Products
Beech-Nut® Launches a New Range of Prebiotic Jars and Pouches
Beech-Nut® Nutrition Company is introducing seven new products formulated with prebiotics like whole milk yogurt, fruits, and vegetables. The line features Smoothies with Prebiotics, Jammin’... MORE
Accessible Garment Patches
Accessible Garment Patches
Tube-eeze Patches Support Babies with Medical Devices
Parents and caregivers face significant challenges when trying to change fussy infants and these difficulties are compounded when babies have medical devices—with this in mind, Tabeeze created Tube-... MORE
All-in-One Wearable Pumps
All-in-One Wearable Pumps
Willow 360 Enhances Freedom and Flexibility for Nursing Mothers
Willow 360 is the newest innovation from femtech leader Willow Innovations and this next-generation, all-in-one wearable pump offers enhanced features to offer even more support for nursing mothers.... MORE
Oat-Based Toddler Beverages
Oat-Based Toddler Beverages
Haven Oat is a First-of-Its-Kind Drink for Dairy-Intolerand Kids
Premium infant nutrition company Haven launched Haven Oat as the first 100% oat-based toddler drink, offering a new option for dairy-intolerant kids and parents who prefer a plant-based approach for... MORE
Powdered Breast Milk Kits
Powdered Breast Milk Kits
Leche Turns Breastmilk into a Shelf-Stable Powder for Convenient Feeding
For most women, transitioning back to work with a newborn can be a daunting experience due to concerns about feeding—something Leche aims to address. Leche is a pioneering mom-founded company... MORE
Kid-Friendly Fragrance-Free Mineral Sunscreens
Kid-Friendly Fragrance-Free Mineral Sunscreens
VitaSea Introduces Its New Range of Products
VitaSea introduces its new fragrance-free mineral sunscreen line for kids, featuring a sunscreen spray, lotion, and stick. The products, which intentionally cater to even the most sensitive skin... MORE
Kid-Focused Electrolyte Blends
Kid-Focused Electrolyte Blends
Cure Kids is a New Range Tailored Specifically for Children
Cure, the renowned all-natural hydration brand, has introduced a new electrolyte collection tailored specifically for children - Cure Kids. Developed with pediatrician approval and scientific... MORE
Eco-Friendly Baby Lotions
Eco-Friendly Baby Lotions
Earth Friendly Baby Released a Soothing Lotion in Chamomile
The ‘Earth Friendly Baby Lotion’ in Chamomile is a natural and organic product that promises to nourish and protect your baby’s delicate skin.  Created by Earth Friendly Baby, a... MORE
Pregnancy-Specific Body Butters
Pregnancy-Specific Body Butters
Bumpology's Bump Butter Offers a Solution for Stretch Marks
Offered by contemporary brand Bumpology, the Bump Butter formula has garnered attention for its claim to offer ample stretch mark protection during pregnancy. Bumpology’s Bump Butter is... MORE
Designer Baby Skincare Selections
Designer Baby Skincare Selections
Harrods' Designer Skincare Selection is for Optimal Baby Health
Harrods is a famous department store in London that sells luxury baby skincare products curated in its Designer Baby Skincare selection. These products are designed to care for the skin of newborns... MORE
Organic Luxury Skincare Lines
Organic Luxury Skincare Lines
Harry & Rose Offers an All-Natural Skincare Line for Infants
Harry & Rose updated its luxury baby skincare line of products. The products in this lineup are organic, pure, and natural. The collection currently includes eight products designed to provide... MORE
All-Vegan Toddler Skincare Lines
All-Vegan Toddler Skincare Lines
BioLove Baby is a Line of Organic and Vegan-Certified Products
The ‘Druide BioLove Baby’ collection is a line of certified organic and vegan baby care products that are safe, natural, and effective for the delicate skin of infants and toddlers. The... MORE
Baby-Friendly Immunity Supplements
Baby-Friendly Immunity Supplements
Wellements' Organic Baby Immune Support Blend is Nourishing
Wellements’ Organic Baby Immune Support supplement is a syrup packed with the essential vitamins and minerals needed to support a baby’s healthy development. Formulated with vitamins A, C,... MORE
Infant Immune Support Drops
Infant Immune Support Drops
BioFaia's Active Baby Probiotic Drops Aid with Immunity & Digestion
The BioGaia Immune Active BABY Probiotic Drops are a premium solution for nurturing your baby’s health and well-being. Specially formulated for infants and toddlers, these probiotic drops... MORE
Soothing Portable Sound Machines
Soothing Portable Sound Machines
Yogasleep's Hushh 2 Helps Parents Calm Young Ones on the Go
Yogasleep’s Hushh 2 Portable Sound Machine is a solution for parents and caregivers who want a sleek, compact way to soothe young ones at home or on the go. The next-generation portable sound... MORE