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While infants and toddlers may not be able to actually purchase goods, that doesn’t mean that brands aren’t working their hardest to capture their attention. From infant marketing techniques to innovations surrounding baby products and toddler technology, Trend Hunter’s babies category offers insight into world of teeny, tiny consumer audiences.
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#2: Virtual Decorating Platforms
Design Squad Caters to Millennial & Gen Z Parents FULL ARTICLE
Age-appropriate elements of play are brought into mealtime for picky eaters
Trend - In an effort to prevent children from developing poor eating habits, products that leverage age-appropriate mealtime interactivity and play are coming to market. This speaks to the desire that parents have to use tools to instill healthy eating habits in their kids proactively, rather than in a corrective way.
Workshop Question - How can your brand help your consumer be more proactive about thwarting bad habits?