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Babies

While infants and toddlers may not be able to actually purchase goods, that doesn’t mean that brands aren’t working their hardest to capture their attention. From infant marketing techniques to innovations surrounding baby products and toddler technology, Trend Hunter’s babies category offers insight into world of teeny, tiny consumer audiences.
Ideas
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play_circle_filled Hands-Free Wearable Breast Pumps
Hands-Free Wearable Breast Pumps
Jellie Collect is Discrete, Hands-Free, and Comfortable
Jellie Collect, the hands-free wearable breast pump, is designed to create a gentle suction to collect breast milk. With the press of a button, the pump is ready to go and start collecting milk for... MORE
Veggie-Forward Crispeas Snacks
Veggie-Forward Crispeas Snacks
Beech-Nut® Launches the Puffed Pea Snack for Toddlers
Beech-Nut Nutrition Company is launching a new veggie snack for toddlers dubbed Crispeas. The new veggie-forward snack is available in both original and cheese and features puffed green peas baked... MORE
Kid-Friendly Toy Collections
Kid-Friendly Toy Collections
Funko Launched the 'Snaps!' Product Line for Younger Consumers
Funko announced the release of its newest product line titled ‘Funko Snaps!’ The inaugural Snaps! collection will feature characters from the popular horror game series ‘Five... MORE
Infant-Focused Furniture Collections
Infant-Focused Furniture Collections
Lalo x West Elm Kids Delivers a Collection of Kids Furniture
Infant and toddler brand Lalo has announced a new collaboration with West Elm, delivering a collection of furniture and accessories. 50% of the proceeds from the Lalo x West Elm Kids collection will... MORE
3D-Printed Flip Books
3D-Printed Flip Books
Kinetic Sculpture Stls are Newly Founded Fully 3D Printed Books
JBV Creative’s most recent 3D printed kinetic sculptures employ a visual technique to bring delightful looping animations to life. It’s easy to overlook how satisfying old-school... MORE
HD Touchscreen Baby Monitors
HD Touchscreen Baby Monitors
The Hubble Connected Nursery Pal Premium Has a Five-Inch Display
The Hubble Connected Nursery Pal Premium is a video baby monitor for parents and caregivers alike to use as a way to keep a closer eye on infants. The system consists of the camera itself that... MORE
Glow-in-the-Dark Blinds
Glow-in-the-Dark Blinds
Sensational Phosphorescent Blinds That Help Combat the Effects of Pollen
These special Starry Night glow-in-the-dark blackout roller blinds are from English Blinds. When the lights are on, this fabric is a pretty star design. When it’s time for lights out, their glow-in-... MORE
Meat-Based Baby Foods
Meat-Based Baby Foods
Serenity Kids Goes Mainstream with Nationwide Walmart Launch
Serenity Kids, the nation’s leading shelf-stable baby and toddler food brand, recently announced it’s ethically sourced meat-based baby food varieties and Grain-Free Puffs will be... MORE
Kids Spa
Cosmetic and self-care brands are catering their bath products to kids
Trend - Brands in the cosmetic and beauty industry are offering their products to kids to mimic adult spa rituals. These products transform the bath time experience into a relaxing and sensory-focused activity to help kids feel pampered.
Workshop Question - How is your brand adapting to shifts in consumer lifestyles?
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Megatrends
Celeb-Designed Baby Care Lines
Celeb-Designed Baby Care Lines
Target Will Now Be Selling PROUDLY's Expansive Baby Care Line
PROUDLY, a baby care brand founded by celebrity couple Gabrielle Union and Dwyane Wade has announced a major new partnership with retail giant Target. The new collaboration will see Target... MORE
Early Allergen Introduction Products
Early Allergen Introduction Products
Lil Mixins Aims to Reduce the Onset of Allergies in Babies
Early allergen introduction is a process to counter food allergies before they start. Lil Mixins is a women-owned, BIPOC-founded, and Philadelphia-based company that specializes in this. Through its... MORE
Biodegradable Kid's Underwear
Biodegradable Kid's Underwear
Nudies Essentials Caters to Toddlers & Girls with the Nubies Line
Nudies Essentials—the Female-founded, on-the-go undies brand—recently expanded its portfolio wot cater to toddlers and girls with the introduction of the new Nubies line. Emphasizing the... MORE
Breast Pump Accessory Bags
Breast Pump Accessory Bags
Willow's Line of Accessories Introduces Pump Anywhere Cases & Bags
Willow, the femtech brand behind the first and only spillproof in-bra breast pump, newly introduced a line of accessory bags and cases geared towards helping moms go anywhere with less stress. This... MORE
Educational Math Applications
Educational Math Applications
Duolingo is Launching 'Duolingo Math' for Beginners
Duolingo announced ‘Duolingo Math’ at Duocon 2022. Duolingo Math is a new educational mobile application from the language-learning solutions company. As opposed to helping users learn... MORE
Baby-Tracking Smart Socks
Baby-Tracking Smart Socks
The eufy Smart Sock Helps Parents Monitor Babies' Sleep and Care Needs
The eufy Smart Sock introduces the newest Smart Sock series from eufy Baby. The Smart Sock S340 and S360 are the newest innovations from the smart appliance brand by Anker Innovations and they’... MORE
Connected Nursery Suites
Connected Nursery Suites
The Connected Suite Features Five Smart Products from Safety 1st
The Connected Suite is a nursery suite that spotlights five smart products from the Safety 1st brand that help parents create the optimal environment for their child via the Safety 1st Connected App.... MORE
Eco-Friendly Sensitive Diapers
Eco-Friendly Sensitive Diapers
Earth + Eden Sensitive Diapers are Safe for Babies and the Earth
Earth + Eden Sensitive diapers are for parents who desire to lead clean and healthy lifestyles without compromising on product features. These eco-conscious diapers from the wellness brand feature a... MORE
Schedule-Predicting Baby Monitors
Schedule-Predicting Baby Monitors
The Owlet Cam 2 Has Predictive Sleep Technology
The Owlet Cam 2 is the next-generation version of the brand’s video baby monitor for parents to incorporate into their regime as a way to better care for their little one. The baby monitor... MORE
Split Screen Baby Monitors
Split Screen Baby Monitors
Nanit Adds Split Screen Function to Award-Winning Baby Monitor
Nanit, the leading smart baby brand, recently updated its beloved Nanit camera with the addition of Split Screen and Alert Zone. The Nanit app allows parents to view up to two cameras simultaneously... MORE
Interactive Infant Coding Books
Interactive Infant Coding Books
'Computer Engineering for Babies' by Chase Roberts is Educational
The ‘Computer Engineering for Babies’ book by Chase Roberts is a publication for parents to provide to little ones as a way to encourage early education. The book covers the basics... MORE
Summer-Ready Eco-Responsible Apparel
Summer-Ready Eco-Responsible Apparel
Little Yogi Company Launched New Summer Clothes for Kids
Little Yogi Company is a Canadian-born and eco-responsible children and baby clothing brand. The company offers unisex apparel for all occasions, including casual, functional, and sustainable styles.... MORE
Ultimate Playcation Destinations
Ultimate Playcation Destinations
Chuck E. Cheese is Remodeling All Locations with Summer Décor
Beginning June 6th, Chuck E. Cheese will remodel all its locations in hopes of creating the ‘ultimate Playcation Destination.’ The company used the lockdown to reevaluate its business model... MORE
Hypoallergenic Infant Formulas
Hypoallergenic Infant Formulas
Hembal's Plant-Based Formula Addresses Milk & Soy Allergies
Hembal’s Hypoallergenic Infant Formula is a first-of-its-kind US-based product that’s fully vegan, soy-free, dairy-free, gluten-free and GMO-free with an organic hemp seed base. The... MORE
Sleep-Enhancing Gadgets
Sleep-Enhancing Gadgets
Hatch Debuted the 'Rest 2nd Gen,' a Simple Sleep Aid for All Ages
‘Hatch,’ the innovative sleep tech company, recently launched the ‘Rest 2nd Gen,’ its latest in simplistic, easy-to-use sleeping aids. The product was designed from the... MORE
Luxury Vehicle Infant Strollers
Luxury Vehicle Infant Strollers
Mercedes AMG Launched the AMG GT Stroller with Hartan
Mercedes AMG teamed up with ‘Hartan,’ a Germany-based infant stroller manufacturer, to create the ‘AMG GT Stroller.’ This stroller was designed in the image of Mercedes’... MORE