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Babies

- While infants and toddlers may not be able to actually purchase goods, that doesn’t mean that brands aren’t working their hardest to capture their attention. From infant marketing techniques to innovations surrounding baby products and toddler technology, Trend Hunter’s babies category offers insight into world of teeny, tiny consumer audiences.

Innovations:
348,425

Monthly Views:
20,000,000

Hunters:
199,822

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Trend Hunter Top 20

Week Month 2 Mo.

Compression Nursing Bras

Although breast pumps present a multitude of benefits for the new mother, the devices often result in the production of less breast milk, which is why one company developed ‘Lilu,’ a... (GALLERY)

Compression Nursing Bras - 'Lilu' Helps New Mothers Pump Milk at Work Efficiently

Compression Nursing Bras 'Lilu' Helps New Mothers Pump Milk at Work Efficiently

Although breast pumps present a multitude of benefits for the new mother, the devices often result in the production of less breast milk, which is why one company developed ‘Lilu,’ a... [More]

Protective Anti-Pollution Infant Cushions - Brizi Ensures That Infants Breathe in Clean Air

Protective Anti-Pollution Infant Cushions Brizi Ensures That Infants Breathe in Clean Air

As carbon emissions rise and excess traffic pollution remains in populated cities, products like Brizi are helping to protect the most vulnerable among us from the harms of pollution. Brizi is a... [More]

Paleo-Friendly Baby Foods - Serenity Kids is Setting Itself Apart as a Producer of Paleo Baby Food

Paleo-Friendly Baby Foods Serenity Kids is Setting Itself Apart as a Producer of Paleo Baby Food

Serenity Kids specializes in the creation of paleo baby food that is low in sugar, as well as high in fats and protein. The shelf-stable pouch products from Serenity Kids include options like Grass-... [More]

Hygienic Baby Teething Mitts - The 'Munch Mitt' Ensures Hygiene When a Baby is Teething

Hygienic Baby Teething Mitts The 'Munch Mitt' Ensures Hygiene When a Baby is Teething

Parents are always looking for ways to ensure their offspring stay as healthy as possible, so the ‘Munch Mitt’ has been designed to keep young ones healthy during the teething phase. The... [More]

Gender Fluid Clothing Labels - John Lewis Will Use Gender Neutral Clothes Tags for All Kids' Lines

Gender Fluid Clothing Labels John Lewis Will Use Gender Neutral Clothes Tags for All Kids' Lines

A major retailer in the United Kingdom will now use gender neutral clothes labelling for all of its kids’ clothing. John Lewis has removed gender-identifying tags on its clothing for children&#... [More]

Hands-Free Breastfeeding Lamps - The Angel Ring Can Be Worn Around a Parent's Arm

Hands-Free Breastfeeding Lamps The Angel Ring Can Be Worn Around a Parent's Arm

The Angel Ring is an illuminated standalone halo-shaped device that’s conveniently designed to help new moms breastfeed their children. The design is dual-purposed, serving as a thermometer... [More]

Unobtrusive Fever Indicators - 'Fever Bugz' Can Be Stuck to a Child's Forehead for 48 Hours

Unobtrusive Fever Indicators 'Fever Bugz' Can Be Stuck to a Child's Forehead for 48 Hours

Fever Bugz are an adorable stick-on solution to monitoring a child’s temperature without waking them up. Ear and forehead thermometers work work like a charm, but their intrusive elements aren&#... [More]

Adjustable Car Brand Strollers The Bentley Six-in-One Baby Trike Stroller Changes as Children Grow

Parents no longer have to upgrade their equipment as their children grow thanks to new products like the Bentley Six-in-One Baby Trike Stroller being brought to the market. Created by Bentley Motors,... [More]

Health-Centric Baby Accessories - Smilo's Baby Products Were Designed by Dentists and Engineers

Health-Centric Baby Accessories Smilo's Baby Products Were Designed by Dentists and Engineers

Smilo baby products are helping parents make the best choices for their little ones. For parents, selecting the most mundane items for babies can turn into a frighteningly daunting experience. The... [More]

Cardboard Baby Cribs - This Flatpack Baby Crib Saves Space and Could Help Save the Environment

Cardboard Baby Cribs This Flatpack Baby Crib Saves Space and Could Help Save the Environment

Baby cribs often tend to be rather cumbersome and heavy, which is why Romania-based product designer Nicolae Baciu decided to switch things up by designing an innovative new flatpack baby crib that... [More]

Free-From Quinoa Snacks - NurturMe Brands Its Gluten-Free, Probiotic-Rich Snacks as 'Tummy Friendly'

Free-From Quinoa Snacks NurturMe Brands Its Gluten-Free, Probiotic-Rich Snacks as 'Tummy Friendly'

NurturMe is establishing itself as a Tummy Friendly Brand that produces a variety of free-from meals and snacks that do away with common allergens and are enriched with probiotics. The brand’... [More]

Contoured Animal Infant Pillows - The Rainbow Fox Elephant Plush Animal Pillow is for Newborn Naps

Contoured Animal Infant Pillows The Rainbow Fox Elephant Plush Animal Pillow is for Newborn Naps

Babies need support when they’re laid down for a nap, so the Rainbow Fox Elephant Plush Animal Pillow is intended to provide a way for parents to keep them comforted during their entire nap.... [More]

Prenatal Protein Shakes - Mommi's Prenatal Vitamin Protein Powder Makes Nutritious Drinks

Prenatal Protein Shakes Mommi's Prenatal Vitamin Protein Powder Makes Nutritious Drinks

This Prenatal Vitamin Protein Powder from Mommi can be used to whip up a prenatal protein shake that delivers 15 grams of protein from whey and 14 prenatal vitamins. The protein powder has been... [More]

Portable Baby Monitoring Cameras - The 'TOTOKAN' Wireless Baby Monitor Keeps an Eye on Youngsters

Portable Baby Monitoring Cameras The 'TOTOKAN' Wireless Baby Monitor Keeps an Eye on Youngsters

Traditional baby monitors only provide audio coverage, but the ‘TOTOKAN’ Wireless Baby Monitor aims to change this with a design that offers video streaming and recording capabilities.... [More]

Active Maternity Wear - MATLETIK Produces Canadian-Made Activewear for Expectant Mothers

Active Maternity Wear MATLETIK Produces Canadian-Made Activewear for Expectant Mothers

While there are many clothing designs that cater to the modern active woman, there are much fewer choices in this category when it comes to active maternity wear. As such, MATLETIK is setting itself... [More]

Discreet Baby Monitors - This Device Warns Parents If Their Baby Experiences an Irregular Heart Beat

Discreet Baby Monitors This Device Warns Parents If Their Baby Experiences an Irregular Heart Beat

Lifetone’s discreet baby monitor is providing new and experienced parents with the peace of mind of constant connectivity. The worry a parent has for their child is a constant and natural... [More]

Motherhood Advice Apps - This App for New Mothers Connects Breastfeeding Moms with Specialists

Motherhood Advice Apps This App for New Mothers Connects Breastfeeding Moms with Specialists

‘Momseze’ is an app for new mothers that virtually connects women to lactation consultants, doulas and registered nurses 24 hours a day. Whether it is your first or fifth child,... [More]

Soothing Infant Playlists - This Playlist by Dr. Karp Mimics the Sounds a Baby Would Hear In Utero

Soothing Infant Playlists This Playlist by Dr. Karp Mimics the Sounds a Baby Would Hear In Utero

This soothing infant playlist by Dr. Karp helps to calm fussy babies by playing sounds that mimic those they would hear in the womb. ‘The Happiest Baby’ is available as an album on... [More]

All-Natural Baby Ointments - Babo Botanicals' New Healing Ointment is Free of Irritating Ingredients

All-Natural Baby Ointments Babo Botanicals' New Healing Ointment is Free of Irritating Ingredients

The latest addition to Babo Botanicals’ line of all-natural baby products is a creamy formula called ‘Sensitive Baby All Natural Healing Ointment.’ Like the other products in the... [More]

Baby-Friendly Seafood Subscriptions - Bambino's Baby Food Has Ingredients Like Wild Alaska Salmon

Baby-Friendly Seafood Subscriptions Bambino's Baby Food Has Ingredients Like Wild Alaska Salmon

Bambino’s Baby Food operates a subscription-based baby food service and sets itself apart from others in this competitive space by offering grown-up products like Sockeye Salmon Bisque, award-... [More]

Revitalized Nostalgic Children's Shows - The Magic School Bus Rides Again is a Netflix Exclusive

Revitalized Nostalgic Children's Shows The Magic School Bus Rides Again is a Netflix Exclusive

The beloved children’s show ‘The Magic School Bus’ is undergoing a modern makeover for Netflix’s revival of the classic 90s series, titled ‘The Magic School Bus Rides... [More]

Self-Mixing Baby Bottles - The PopYum Baby Bottle Makes It Easy to Mix Powder Formulas on the Go

Self-Mixing Baby Bottles The PopYum Baby Bottle Makes It Easy to Mix Powder Formulas on the Go

Since adopting a child, the creators of the ‘PopYum’ baby bottle have been seeking out new ways to evolve the traditional feeding accessory after struggling to use those that were... [More]

Inclusive Breastfeeding Apparel - Leche Libre Creates Inclusive and Functional Clothes for Mothers

Inclusive Breastfeeding Apparel Leche Libre Creates Inclusive and Functional Clothes for Mothers

‘Leche Libre’ has launched a ‘Kickstarter’ campaign to fund its new inclusive breastfeeding apparel line. This body positive brand is known for working to empower women by... [More]

Pregnancy Craving Cookbooks - The 'Pickles and Ice Cream' Cookbook Explores Bizarre Food Desires

Pregnancy Craving Cookbooks The 'Pickles and Ice Cream' Cookbook Explores Bizarre Food Desires

‘Pickles and Ice Cream’ is a unique cookbook that explores some of the most unusual cravings women experience during pregnancy. For the creation of their unconventional cookbook,... [More]

Probiotic Youth

To parallel the wellness craze, brands introduce kid-centric health aids

Implications - As Millennials enter adulthood, their tendency to prioritize personal health and wellness is reflected onto their children. This manifests specifically with probiotic supplements for developmental reasons. This signifies a new approach toward parenthood and health in general that skews toward age specificity. [More]

SCORE 4.5

Popularity

Activity

Freshness

Megatrends

Patterns

5 Examples, 43 Related: 74,237 Total Clicks

Date Range: Sep 14 - Nov 16

Trending: This Year and Mild

Drinkable Probiotic Yogurts

Probiotic Puree Popsicles

Flavored Drinking Straws

Probiotic Infant Formulas

Consumer Insight Topics: Business Lifestyle Food Health Life Drinking Youth Life-Stages Babies