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Activewear Potty Training Diapers

Pull-Ups Explorers Offer Protection in a Comfy Manner

— July 22, 2020 — Life-Stages
The Pull-Ups Explorers potty training diapers are a new product option for little ones that will help with their transition out of one stage and into the next. The activewear-inspired diapers have a 360-degree stretch waistband that will move and flex with the child without compromising protection, while also creating a snug seal on the legs. The diapers will keep up with active toddlers as parents start them on potty training or graduate them out of baby-targeted alternatives.

Head of Personal Care Marketing at Kimberly-Clark in the UK and Ireland Matt Stone spoke on the new Pull-Ups Explorers potty training diapers saying, "We’ve introduced Pull-Ups Explorers to the range to ensure we are there with families; to enable all of these amazing moments, from standing upright through to toilet training.”
Trend Themes
1. Activewear-inspired Diapers - Disruptive innovation opportunity: Explore ways to incorporate athletic wear features into other types of diapers or personal care products.
2. 360-degree Stretch Waistband - Disruptive innovation opportunity: Apply the 360-degree stretch concept to other diaper brands or adult incontinence products for improved comfort and fit.
3. Transition-focused Products - Disruptive innovation opportunity: Develop products that assist children in transitioning between different stages, such as from diapers to underwear or from pacifiers to cups.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Personal care companies can develop innovative products that prioritize both comfort and functionality for babies, toddlers, and adults.
2. Children's Apparel - Disruptive innovation opportunity: Apparel brands can explore partnerships or product collaborations with diaper brands to create activewear-inspired clothing for toddlers and young children.
3. Baby and Toddler Products - Disruptive innovation opportunity: Companies in the baby and toddler products industry can create innovative solutions for potty training that prioritize ease of use, comfort, and environmental sustainability.
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