These August 2020 life stages trends range from baby-centric tea brands to adaptive kitchen utensils.
Standouts include the organic baby and cold brew tea range by imPRESS Foods, a Canadian brand specializing in organic and vegan offerings for babies and follows "a high-pressure process to ensure its organic baby food maintains the highest concentration of nutrients" while also focusing on both goodness and convenience with its business model that includes a 24-hour delivery service.
WaterWipes' Early Days Club is another notable example and is a branded virtual hub for parents. Sharing content and enforcing connections via conferencing platform Zoom, the hub connects parents with other parents, health professionals and more. In particular, this hub is a great pandemic-specific marketing move, fostering a sense of brand loyalty while easing families' time during social isolation efforts.
The Parsons Weighted Comfort Grip Spoon rounds off this list and is an adaptive utensil that is specially designed for seniors and other consumers with mobility issues or illnesses like Parkinson's. The utensil ensures more controlled movements and makes the experience of eating more comfortable for those with mobility-related health issues.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
