Shimmer N Sparkle's InstaGlam dolls can be dressed up with sparkles and come with a hidden compact so that kids can style themselves as well. In all, there are four dolls to collect, each of which has its own unique style and color palette. Each doll has a special secret sparkle reveal—the applicators can be used to brush the dolls' eyes and lips with water to reveal an instant makeup look.
To introduce the dolls to kids, the Shimmer N Sparkle InstaGlam website serves as an inspirational hub where kids can create their very own InstaGlam style graphic boards and watch makeup tutorials by kidfluencer Honey Rose Loves. Outside of the site, the brand will also be making its presence known on TikTok, appealing to the young audience on the platform.
Image Credit: Shimmer N Sparkle