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Top 35 Youth Trends in August

From On-Demand Virtual Camps to Meditative Friendship Apps

— August 3, 2020 — Life-Stages
Aside from toys, back-to-school specials, and Gen Z-targeted products in the makeup space, the August 2020 youth trends are indicative of what resources are being used when helping younger generations adjust to the climate of the COVID-19 pandemic.

Arm & Hammer, for example, introduced a virtual summer camp experience to entertain youngsters during the summer at-home. The week-long initiative incorporates kid-friendly activities using household items in its programming—from STEM experiments to baking and crafts. Trapped: Escape Room Game Packs are another way for children to help pass the time. These home escape kits can be set up in any room.

The August 2020 youth category also features some campaigns that reiterate the importance of physical distancing for the sake of others.
8.3
Score
Popularity
Activity
Freshness
35
Minimalist Gen Z Makeup
Minimalist Gen Z Makeup
Morphe 2 is Launching with Two TikTok Stars as Brand Ambassadors
<
34
In-Game School Tours
In-Game School Tours
Students Can Virtually Visit Co-op Academy Manchester in Minecraft
<
33
Player-Celebrating Game Campaigns
Player-Celebrating Game Campaigns
UNO's #unowhoyouare Celebrates Four Unique Types of Players
<
32
Shark-Themed Cheese Pasta
Shark-Themed Cheese Pasta
Baby Shark Mac and Cheese is Now Exclusively Available at Walmart
<
31
Kid-Friendly Fruit Waters
Kid-Friendly Fruit Waters
Pure Life Fruity Water is Zero-Sugar & Enriched with Electrolytes
<
30
Hero-Inspired Candy Holsters
Hero-Inspired Candy Holsters
Wonder Woman Inspired the Limited-Edition Golden Ropes Holder
<
29
Outdoor Board Game Campaigns
Outdoor Board Game Campaigns
#PlayItOutdoors Encourages Players to Take Their Games Outside
<
28
At-Home Escape Games
At-Home Escape Games
Trapped: Escape Room Game Packs Can Be Set Up in Any Room at Home
<
27
Makeup Surprise Dolls
Makeup Surprise Dolls
The Collectible InstaGlam Dolls Inspire Creativity & Style
<
26
On-Demand Virtual Camps
On-Demand Virtual Camps
Arm & Hammer's Virtual Summer Camp Experience Uses Household Items
<
25
Meditative Friendship Apps
Meditative Friendship Apps
Headspace Minis Share Meditations to Do with a Friend Within Snapchat
<
24
Oversized Tea Party Toys
Oversized Tea Party Toys
Itty Bitty Prettys Tea Party Surprise Modernizes Tea Party Play
<
23
High-Quality Coloring Utensils
High-Quality Coloring Utensils
The BIC Kids Coloring Products Include Three New Options
<
22
Mini Fashion Dolls
Mini Fashion Dolls
L.O.L. Surprise! J.K. Dolls Have Tall Shoes, Real Fabric Fashions & Hair
<
21
Senior-Focused QSR Meals
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
<
20
Teen-Targeted Distancing Programs
Teen-Targeted Distancing Programs
The Social Distance Squad Shares the Expertise of Kids with CF
<
19
Virtual Toy Parties
Virtual Toy Parties
Sweet Suite @ Home Shares Product Reveals, Games, Activities & More
<
18
Potted Plant Playsets
Potted Plant Playsets
Interplay UK's Peppa Pig Grow & Play Toys Encourage Kids to Nurture Plants
<
17
In-Game Recruitment Campaigns
In-Game Recruitment Campaigns
Waste is Offering a Paid Internship Opportunity via Animal Crossing
<
16
Rapper-Branded Financial Literacy Courses
Rapper-Branded Financial Literacy Courses
21 Savage Boasts a Free Online Financial Literacy Course
<
15
Collectible Fashion Dolls
Collectible Fashion Dolls
L.O.L. Surprise!'s New Fashion Doll Packaging Doubles as a Playset
<
14
Celeb-Studded Virtual Camps
Celeb-Studded Virtual Camps
Camp by Walmart Shares an Interactive & Virtual Experience for Kids
<
13
Hair Loss Subscription Boxes
Hair Loss Subscription Boxes
Helper Hair Boxes Support Women & Kids Going Through Hair Loss
<
12
Tech Camp Activity Books
Tech Camp Activity Books
Apple's Camp at Home Teaches Video, Art, Design & Code Creation
<
11
Playful Robot Smartwatches
Playful Robot Smartwatches
Little Tikes' Tobi Robot Smartwatch Has a Camera, Games & More
<
10
Long-Haired Pet-Dolls
Long-Haired Pet-Dolls
VIP Pets Have Hair That's Revealed with a Surprise Experience
<
9
Portable Pop-Up Playpens
Portable Pop-Up Playpens
The California Beach Co.'s Pop N' Go is Lightweight & Compact
<
8
Home Camping Boxes
Home Camping Boxes
Shake Shack's Shack Camp Box Shares Six Weeks of Activities
<
7
Customizable Fantasy Ice Creams
Customizable Fantasy Ice Creams
Baskin-Robbins' Creature Creations Resemble Mythical Creatures
<
6
Eco Tactile Sand Toys
Eco Tactile Sand Toys
Rainbow Eco Products' Slinky Sand is Like Slime But Without the Goo
<
5
Tween-Created Clothing Lines
Tween-Created Clothing Lines
Old Navy is Introducing Its First Tween Clothing Line with POPSUGAR
<
4
Comfortable Kid-Friendly Face Masks
Comfortable Kid-Friendly Face Masks
These Children's Face Masks are Tailored for Small Faces
<
3
TV Packaging Rocking Chairs
TV Packaging Rocking Chairs
The 'Watch and Roll' Child's Rocking Chair is Sturdy and Stylish
<
2
Gen Z Back-to-School Campaigns
Gen Z Back-to-School Campaigns
The American Eagle Back to School Campaign Was Created on Zoom
<
1
Preschool-Friendly 3D Printing Pens
Preschool-Friendly 3D Printing Pens
The 3Doodler Build & Play is Easy for Little Ones to Use
<