The 2020 American Eagle back-to-school campaign was shot entirely over Zoom and taps into young influencers like TikTok's Addison Rae. No industry has been left untouched by the global pandemic, which has caused many brands to create full advertisements on accessible platforms like Zoom.
The #AExME Back To School (BTS) ‘20 Campaign is all about showcasing ultimate comfort, limitless movement and championing the way real kids choose to express themselves. The BTS ‘20 Campaign is American Eagle's first-ever virtually produced campaign inspired by TikTok and it comes to life thanks to young stars who share a passion for dance.
The campaign was directed, shot and produced entirely via Zoom and the experience was unique because hair and makeup artist Allie Smith gave virtual hair tutorials and the Gen Z stars of the campaign styled themselves.
Image Credit: American Eagle