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On-Demand Virtual Camps

Arm & Hammer's Virtual Summer Camp Experience Uses Household Items

— July 14, 2020 — Art & Design
This summer, kids may not be able to participate in fun arts and crafts activities or toast marshmallows over a campfire as usual but Arm & Hammer is introducing a virtual summer camp experience to lend a helping hand to parents. Arm & Hammer Summer Camp was designed to relieve some of the pressure off parents and offer a fun experience for kids that kicks off on July 27th.

The week-long virtual summer camp will include a series of videos on the brand's YouTube channel, including kid-friendly activities like baking, crafts and STEM experiments that can be carried out with simple household staples. The activities are based on a few central themes—Surprising, Colorful, Reactions, Discovery, Creative Expression—and they're paired with downloadable activity sheets for screen-free play.

Image Credit: Arm & Hammer
Trend Themes
1. Virtual Summer Camp - The trend of virtual summer camps allows parents to provide their kids with engaging activities from the comfort of their own homes, potentially leading to opportunities for virtual camp providers to create innovative and interactive experiences.
2. Kid-friendly Activities - The trend of offering kid-friendly activities using simple household items creates opportunities for companies to develop innovative activity kits or online platforms that enable children to explore and have fun at home.
3. Screen-free Play - The trend of promoting screen-free play through downloadable activity sheets encourages companies to develop innovative offline experiences for kids that focus on creativity, problem-solving, and hands-on learning.
Industry Implications
1. Education and E-learning - The industry of education and e-learning can leverage the trend of virtual summer camps to develop online platforms that offer a wide range of engaging and educational activities for children.
2. Consumer Products - The consumer products industry can capitalize on the trend of offering kid-friendly activities by creating innovative activity kits that provide children with the necessary materials and instructions to explore and enjoy various arts, crafts, and STEM projects at home.
3. Entertainment and Media - The entertainment and media industry can seize the trend of screen-free play by creating interactive offline experiences, such as puzzle books, DIY kits, or interactive storytelling, that promote creative expression and imagination.
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