The North Face Summer Base Camp is a free online camp experience marketed to parents during the COVID-19 pandemic. Teaching participants of all ages "how to find adventure at home," the virtual camp experience consists of three weekly educational and hands-on camp activities that parents can complete with their family.
With more parents balancing remote work with homeschooling efforts during the ongoing COVID-19 pandemic, brands are taking note and are looking to help with fun and interactive resources. In addition to the array of branded virtual content being launched across industries, examples like The North Face Summer Base Camp help parents keep kids busy, entertained and educated with activities lead by a select group of camp counselors. These include a roster of The North Face athletes including mountaineer and photographer Jimmy Chin, climber and artist Nina Williams and more.