Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,390 inspiring examples.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,345 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,267 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 313,345 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,390 cutting edge ideas.

Top 35 Interactive Trends in August

From Never-Ending Music Videos to Immersive AR Wine Labels

— August 30, 2020 — Marketing
These August 2020 interactive trends range from never-ending music videos to immersive AR wine labels.

Standouts include Twenty One Pilots' music video for its Level of Concern single. The video is a live YouTube clip that shares a series of images continuously, requiring fan interaction and engagement to keep going. "Fans are invited to participate in the making of the music video by going to the Twenty One Pilots website or dialing a number to receive a code" and will gain access to a custom "file filled with images, sounds, and clips from the phones of the musical duo."

Siduri Winery's AR wine labels are another notable example and are part of its Siduri Holographic Experience campaign that aims to educate consumers with a unique storytelling feature. Consumers can access a holographic augmented reality experience -- created with Microsoft's Mixed Reality Capture Studios technology -- via a QR code link that is located on bottle labels. Once accessed, the link provides an immersive experience including an educational session from Siduri Winery's founder.
5.9
Score
Popularity
Activity
Freshness
34
At-Home Film Festivals
At-Home Film Festivals
Domino's Homemade Film Festival Contest Rewards Families with Pizza
<
33
At-Home BBQ Cook-Alongs
At-Home BBQ Cook-Alongs
Ardbeg & YouTube's DJ BBQ are Hosting Online Cooking & Cocktail Sessions
<
32
Reality Gaming Competitions
Reality Gaming Competitions
The Sims Spark’d Has Competitions for the Best Character, Home & Story
<
31
Refreshing Fruit-Inspired Sparkling Waters
Refreshing Fruit-Inspired Sparkling Waters
Waterloo Sparkling Water Announces a Hybrid Flavor
<
30
Book Award AI Programs
Book Award AI Programs
Book Award Pro Uses AI to Search Through 2600 Awards
<
29
Playful Mochi Tournaments
Playful Mochi Tournaments
My/Mo Mochi Ice Cream is Hosting the "Chompionship Games"
<
28
Never-Ending Music Videos
Never-Ending Music Videos
Twenty One Pilots' Music Video Requires Fan Engagement & Goes on Forever
<
27
Beer-Branded Jingle Contests
Beer-Branded Jingle Contests
Busch Launched a Creative Competition to Revamp Its Classic Jingle
<
26
In-Store Audio Ads
In-Store Audio Ads
Kroger and Vibonomics Created Targeted Audio Ads for Retail Locations
<
25
Virtual Cocktail Showdowns
Virtual Cocktail Showdowns
Kraken Rum's Cocktail Kombat Supports Bars & Bartenders
<
24
Meal-Trading Campaigns
Meal-Trading Campaigns
Popeyes Promoted Its Family Meals By Teasing Pizzas on Twitter
<
23
User-Generated Snack Ads
User-Generated Snack Ads
Doritos Launches the 'Crash from Home' Contest with Accompanying Prizes
<
22
Interactive Voice Ads
Interactive Voice Ads
Pandora is Testing Interactive Voice Ads for Access to Playback Features
<
21
Virtual Parenthood Hubs
Virtual Parenthood Hubs
WaterWipes' Early Days Club Supports New & Expecting Parents
<
20
On-Demand Skincare Hotlines
On-Demand Skincare Hotlines
Versed's Hotline Connects Consumers to Skincare Experts Via Text
<
19
Musical Chewing Gum Packs
Musical Chewing Gum Packs
Trident Gum Chew Tunes Packs Correspond to an Instrumental Sound
<
18
Virtual Olympian Events
Virtual Olympian Events
Airbnb, IOC & IPC are Hosting a Virtual Olympics-Inspired Event
<
17
Branded Social Media Series
Branded Social Media Series
Lexus Launched a New Series Named 'Lexus Creates' with Coco Sato
<
16
Tech Camp Activity Books
Tech Camp Activity Books
Apple's Camp at Home Teaches Video, Art, Design & Code Creation
<
15
In-Game Recruitment Campaigns
In-Game Recruitment Campaigns
Waste is Offering a Paid Internship Opportunity via Animal Crossing
<
14
Stay-Home Wine Tastings
Stay-Home Wine Tastings
In Good Taste Wines Leads Virtual Tasting Experiences on Zoom
<
13
Senior-Focused QSR Meals
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
<
12
Heat Wave Beer Promotions
Heat Wave Beer Promotions
Budweiser is Reducing Beer Prices Based on Increases in Weather
<
11
Magical Beauty Challenges
Magical Beauty Challenges
This TikTok Beauty Challenge Spotlights the Poreless Putty Primer
<
10
Immersive AR Wine Labels
Immersive AR Wine Labels
The Siduri Holographic Experience Tells Stories About the Winery
<
9
360 AR Mountain Experiences
360 AR Mountain Experiences
The National Geographic Everest AR Experience Lets You Virtually Visit
<
8
Streaming-Based Marketing Campaigns
Streaming-Based Marketing Campaigns
Doritos Ketchup + Makes its Debut with a New Streaming Service
<
7
Interactive True Crime Shows
Interactive True Crime Shows
Netflix Unsolved Mysteries Invites Fans to Join the Investigations
<
6
Virtual Contact Lens Try-Ons
Virtual Contact Lens Try-Ons
Perfect Corp.'s Try-On Leverages Augmented Reality, Taobao & WeChat
<
5
Virtual Crafting Workshops
Virtual Crafting Workshops
Paper Source's Subscription Program Includes Access to Digital How-Tos
<
4
Bot-Proof Raffles
Bot-Proof Raffles
Klarna's High Tech Smoooth Raffle Proves to Be a One-of-a-Kind Experience
<
3
Shoppable Content Experiences
Shoppable Content Experiences
Verishop's Experience Fuses AI, Entertainment & Online Shopping
<
2
Personalized Relationship Playlists
Personalized Relationship Playlists
Spotify Premium Duo is Being Promoted via Customized Playlists
<
1
AR Sneaker-Coloring Zines
AR Sneaker-Coloring Zines
'Create with Air Max' Digitally Customizes Nike Sneakers
<