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Top 35 Interactive Trends in August

From Never-Ending Music Videos to Immersive AR Wine Labels

— August 1, 2020 — Marketing
These August 2020 interactive trends range from never-ending music videos to immersive AR wine labels.

Standouts include Twenty One Pilots' music video for its Level of Concern single. The video is a live YouTube clip that shares a series of images continuously, requiring fan interaction and engagement to keep going. "Fans are invited to participate in the making of the music video by going to the Twenty One Pilots website or dialing a number to receive a code" and will gain access to a custom "file filled with images, sounds, and clips from the phones of the musical duo."

Siduri Winery's AR wine labels are another notable example and are part of its Siduri Holographic Experience campaign that aims to educate consumers with a unique storytelling feature. Consumers can access a holographic augmented reality experience -- created with Microsoft's Mixed Reality Capture Studios technology -- via a QR code link that is located on bottle labels. Once accessed, the link provides an immersive experience including an educational session from Siduri Winery's founder.
8.8
Score
Popularity
Activity
Freshness
35
At-Home BBQ Cook-Alongs
At-Home BBQ Cook-Alongs
Ardbeg & YouTube's DJ BBQ are Hosting Online Cooking & Cocktail Sessions
<
34
At-Home Film Festivals
At-Home Film Festivals
Domino's Homemade Film Festival Contest Rewards Families with Pizza
<
33
Playful Mochi Tournaments
Playful Mochi Tournaments
My/Mo Mochi Ice Cream is Hosting the "Chompionship Games"
<
32
In-Store Audio Ads
In-Store Audio Ads
Kroger and Vibonomics Created Targeted Audio Ads for Retail Locations
<
31
Reality Gaming Competitions
Reality Gaming Competitions
The Sims Spark’d Has Competitions for the Best Character, Home & Story
<
30
User-Generated Snack Ads
User-Generated Snack Ads
Doritos Launches the 'Crash from Home' Contest with Accompanying Prizes
<
29
Virtual Parenthood Hubs
Virtual Parenthood Hubs
WaterWipes' Early Days Club Supports New & Expecting Parents
<
28
Refreshing Fruit-Inspired Sparkling Waters
Refreshing Fruit-Inspired Sparkling Waters
Waterloo Sparkling Water Announces a Hybrid Flavor
<
27
Never-Ending Music Videos
Never-Ending Music Videos
Twenty One Pilots' Music Video Requires Fan Engagement & Goes on Forever
<
26
Book Award AI Programs
Book Award AI Programs
Book Award Pro Uses AI to Search Through 2600 Awards
<
25
Musical Chewing Gum Packs
Musical Chewing Gum Packs
Trident Gum Chew Tunes Packs Correspond to an Instrumental Sound
<
24
Virtual Olympian Events
Virtual Olympian Events
Airbnb, IOC & IPC are Hosting a Virtual Olympics-Inspired Event
<
23
Beer-Branded Jingle Contests
Beer-Branded Jingle Contests
Busch Launched a Creative Competition to Revamp Its Classic Jingle
<
22
Interactive True Crime Shows
Interactive True Crime Shows
Netflix Unsolved Mysteries Invites Fans to Join the Investigations
<
21
Meal-Trading Campaigns
Meal-Trading Campaigns
Popeyes Promoted Its Family Meals By Teasing Pizzas on Twitter
<
20
Personalized Relationship Playlists
Personalized Relationship Playlists
Spotify Premium Duo is Being Promoted via Customized Playlists
<
19
Interactive Voice Ads
Interactive Voice Ads
Pandora is Testing Interactive Voice Ads for Access to Playback Features
<
18
On-Demand Skincare Hotlines
On-Demand Skincare Hotlines
Versed's Hotline Connects Consumers to Skincare Experts Via Text
<
17
Magical Beauty Challenges
Magical Beauty Challenges
This TikTok Beauty Challenge Spotlights the Poreless Putty Primer
<
16
Senior-Focused QSR Meals
Senior-Focused QSR Meals
McDonald's Sweden Launches Happy Meal Senior During COVID-19 Lockdown
<
15
Virtual Contact Lens Try-Ons
Virtual Contact Lens Try-Ons
Perfect Corp.'s Try-On Leverages Augmented Reality, Taobao & WeChat
<
14
Stay-Home Wine Tastings
Stay-Home Wine Tastings
In Good Taste Wines Leads Virtual Tasting Experiences on Zoom
<
13
In-Game Recruitment Campaigns
In-Game Recruitment Campaigns
Waste is Offering a Paid Internship Opportunity via Animal Crossing
<
12
Branded Social Media Series
Branded Social Media Series
Lexus Launched a New Series Named 'Lexus Creates' with Coco Sato
<
11
Virtual Cocktail Showdowns
Virtual Cocktail Showdowns
Kraken Rum's Cocktail Kombat Supports Bars & Bartenders
<
10
Tech Camp Activity Books
Tech Camp Activity Books
Apple's Camp at Home Teaches Video, Art, Design & Code Creation
<
9
Heat Wave Beer Promotions
Heat Wave Beer Promotions
Budweiser is Reducing Beer Prices Based on Increases in Weather
<
8
Immersive AR Wine Labels
Immersive AR Wine Labels
The Siduri Holographic Experience Tells Stories About the Winery
<
7
Streaming-Based Marketing Campaigns
Streaming-Based Marketing Campaigns
Doritos Ketchup + Makes its Debut with a New Streaming Service
<
6
AR Sneaker-Coloring Zines
AR Sneaker-Coloring Zines
'Create with Air Max' Digitally Customizes Nike Sneakers
<
5
Virtual Crafting Workshops
Virtual Crafting Workshops
Paper Source's Subscription Program Includes Access to Digital How-Tos
<
4
360 AR Mountain Experiences
360 AR Mountain Experiences
The National Geographic Everest AR Experience Lets You Virtually Visit
<
3
Bot-Proof Raffles
Bot-Proof Raffles
Klarna's High Tech Smoooth Raffle Proves to Be a One-of-a-Kind Experience
<
2
Shoppable Content Experiences
Shoppable Content Experiences
Verishop's Experience Fuses AI, Entertainment & Online Shopping
<
1
Infectious Messaging Webinar
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
<