What is the trend of virtual game events?

The rise of virtual game events allows companies to engage with customers and create excitement in the absence of in-person experiences.

What is the trend of collaborations with influencers?

Partnering with influencers, like Baddiewinkle in this case, provides an opportunity for brands to reach new audiences and generate buzz for their products or events.

What is the trend of interactive social media campaigns?

Developing interactive social media campaigns, such as sharing new games on Instagram, helps brands enhance their online presence and foster customer engagement.

What are the implications for the frozen desserts industry?

Incorporating playful events and giveaways, like the Chompionship Games, can attract more customers and increase brand loyalty in the competitive frozen desserts industry.

What are the implications for the event planning industry?

The growth of virtual game events creates opportunities for event planning companies to adapt their services and offer unique experiences to clients.

What are the implications for the social media marketing industry?

Interactive social media campaigns, like the one involved in the Chompionship Games, present a disruptive innovation opportunity for social media marketing agencies to capture audience attention and drive brand awareness.

Playful Mochi Tournaments : Chompionship Games

My/Mo Mochi Ice Cream is Hosting the "Chompionship Games"

Laura McQuarrie — July 10, 2020 — Lifestyle

References: mymomochi & prnewswire

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For this year's upcoming National Ice Cream Day celebrations, My/Mo Mochi Ice Cream will be hosting the Chompionship Games and giving away up to 100,000 balls of My/Mo Mochi treats. To share eight games over eight days with the world, My/Mo Mochi Ice Cream is teaming up with "the ultimate princess of play," Baddiewinkle, who will be turning 92 just one day before National Ice Cream Day.

After the Official My/Mo Chompionship Games Opening Ceremochi, a new game will be shared on My/Mo Mochi's Instagram feed, offering a fun way for people to add excitement to their summer days and evenings, especially as most out-of-home entertainment venues remain closed. As part of the Chompionship Games, there will be just one lucky winner who receives a year's supply of My/Mo Mochi.

Image Credit: My/Mo Mochi Ice Cream

Trend Themes

Virtual Game Events — The rise of virtual game events allows companies to engage with customers and create excitement in the absence of in-person experiences.
Collaborations with Influencers — Partnering with influencers, like Baddiewinkle in this case, provides an opportunity for brands to reach new audiences and generate buzz for their products or events.
Interactive Social Media Campaigns — Developing interactive social media campaigns, such as sharing new games on Instagram, helps brands enhance their online presence and foster customer engagement.

Industry Implications

Frozen Desserts — Incorporating playful events and giveaways, like the Chompionship Games, can attract more customers and increase brand loyalty in the competitive frozen desserts industry.
Event Planning — The growth of virtual game events creates opportunities for event planning companies to adapt their services and offer unique experiences to clients.
Social Media Marketing — Interactive social media campaigns, like the one involved in the Chompionship Games, present a disruptive innovation opportunity for social media marketing agencies to capture audience attention and drive brand awareness.

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