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Top 65 Social Media Trends for August

From Branded Jingle Contests to Heatwave Promotions

— August 29, 2020 — Social Media
From branded jingle contests to heatwave promotions, this list of August 2020 social media trends highlight some of the most innovative ways companies and brands have utilized their social media accounts to engage with consumers.

The summer is in full swing, and with it has come major heat waves. Budweiser took advantage of this with a temperature-specific promotion, in which the brand adjusted its prices based off of the weather. This promotion is an extension of Budweiser's Chill zone Giveaway, which encourages consumers to follow the brand on social media. On a similar note, Heineken is playfully celebrating summer and helping those socially distance with a novelty six-foot cooler, promoting hilarious social media moments that help the brand remain socially conscious and playful.
9.2
Score
Popularity
Activity
Freshness
66
Isolated Hockey League Games
Isolated Hockey League Games
The NHL Bubble Ensures that the Primary Focus is Healthy and Safety
<
65
At-Home BBQ Cook-Alongs
At-Home BBQ Cook-Alongs
Ardbeg & YouTube's DJ BBQ are Hosting Online Cooking & Cocktail Sessions
<
64
Cereal-Flavored Ice Pops
Cereal-Flavored Ice Pops
Froot Loops Ice Pops are Currently Available from Dollar Tree
<
63
Playful Mochi Tournaments
Playful Mochi Tournaments
My/Mo Mochi Ice Cream is Hosting the "Chompionship Games"
<
62
Avocado-Themed Drive-Thrus
Avocado-Themed Drive-Thrus
Del Taco's Guac-Thru Shares Fresh, Free Guacamole
<
61
Retailer-Branded Anti-Bullying Campaigns
Retailer-Branded Anti-Bullying Campaigns
Superdrug & Ditch the Label Partner for #BeKind Campaign
<
60
Citrusy Premixed Cocktail Drinks
Citrusy Premixed Cocktail Drinks
The WKD Lemon Drink Brings a Citrus Touch to the Lineup
<
59
Replica Gaming Console Releases
Replica Gaming Console Releases
Lego is Releasing an NES Console That Consumers Can Build
<
58
Refreshing Fruit-Inspired Sparkling Waters
Refreshing Fruit-Inspired Sparkling Waters
Waterloo Sparkling Water Announces a Hybrid Flavor
<
57
Beer-Branded Jingle Contests
Beer-Branded Jingle Contests
Busch Launched a Creative Competition to Revamp Its Classic Jingle
<
56
Virtual Parenthood Hubs
Virtual Parenthood Hubs
WaterWipes' Early Days Club Supports New & Expecting Parents
<
55
Authentically Brewed Soy Sauces
Authentically Brewed Soy Sauces
The Thai Dragon Soy Sauce Comes in Light and Dark Varieties
<
54
Parent-Targeted Sports Content
Parent-Targeted Sports Content
Spikeball Creates Parent-Inspired Content on TikTok
<
53
Shoppable TV Events
Shoppable TV Events
The Syfy Network Will Air a Shoppable TV Event with a New Checkout Tool
<
52
BLM Social Media Filters
BLM Social Media Filters
The Conversationalist Launch an AR Filter to Support Black Lives Matter
<
51
Blockchain-Integrated Beer Releases
Blockchain-Integrated Beer Releases
Hamil Farms and Others Launched a New 'Bock Chain' Beer
<
50
Musical Chewing Gum Packs
Musical Chewing Gum Packs
Trident Gum Chew Tunes Packs Correspond to an Instrumental Sound
<
49
Interactive Online Cemetery Networks
Interactive Online Cemetery Networks
The 'Seentus' Social Network Lets Users Leave Their Mark
<
48
Professional Vegan Bacon Tasters
Professional Vegan Bacon Tasters
Raging Pig Co. is Hiring a Remote Professional Vegan Bacon-ifer
<
47
User-Generated Snack Ads
User-Generated Snack Ads
Doritos Launches the 'Crash from Home' Contest with Accompanying Prizes
<
46
Dance-Based Superstore Campaigns
Dance-Based Superstore Campaigns
Walmart Leverages TikTok to Reach Millennial Parents
<
45
Meal-Trading Campaigns
Meal-Trading Campaigns
Popeyes Promoted Its Family Meals By Teasing Pizzas on Twitter
<
44
Never-Ending Music Videos
Never-Ending Music Videos
Twenty One Pilots' Music Video Requires Fan Engagement & Goes on Forever
<
43
Branded Six-Foot Cooler Giveaways
Branded Six-Foot Cooler Giveaways
Heineken's Six-Foot Dos Equis Cooler Keeps Users Safely Apart
<
42
AR Sunglasses Experiences
AR Sunglasses Experiences
Bollé Created a New Sunglasses Try-On Feature Through Instagram
<
41
Branded Cooking Shows
Branded Cooking Shows
Rubbermaid Launched an Instagram Cooking Show with Katherine Schwarzenegger
<
40
Science-Themed Skincare Platforms
Science-Themed Skincare Platforms
Chemist Confessions Tackles the Beauty Industry with Science
<
39
Humurious Mac-and-Cheese Giveaways
Humurious Mac-and-Cheese Giveaways
Velveeta Launched the #OneShellOfAPromo Campaign
<
38
Influencer Livestream Platforms
Influencer Livestream Platforms
The Amazon Influencer Program Created a Dedicated Content Platform
<
37
Outdoor Board Game Campaigns
Outdoor Board Game Campaigns
#PlayItOutdoors Encourages Players to Take Their Games Outside
<
36
Fun Fair Ice Creams
Fun Fair Ice Creams
Jeni's State Fair Collection is Accompanied by a Virtual Fair Experience
<
35
Motivating Exercise App Features
Motivating Exercise App Features
Peloton Quests Includes a New Gamified Feature for the Mobile App
<
34
Punny Beer Giveaways
Punny Beer Giveaways
Big Green Egg and Hamm's are Giving Away Custom Minimax Big Green Egg Grills
<
33
Virtual Business Festivals
Virtual Business Festivals
Time Out & Instagram Hosting an Independent Business Showcase
<
32
Dairy-Free Sundae Campaigns
Dairy-Free Sundae Campaigns
#EveryDayIsSundae Shares a Week of Sundae Recipes
<
31
Champagne-Flavored CBD Gummies
Champagne-Flavored CBD Gummies
Not Pot's Newest Vegan CBD Gummies Taste Like Pink Champagne
<
30
Musical Hologram Gigs
Musical Hologram Gigs
Yungblud Created a Captivating Live Entertainment Experience
<
29
Swedish-Style Ice Cream Giveaways
Swedish-Style Ice Cream Giveaways
Nick's Ice Cream is Treating a Lucky Nick to a Year of Ice Cream
<
28
Uplifting Lockdown Playlists
Uplifting Lockdown Playlists
Burt's Bees Created a Soothing Nature Sounds Playlist
<
27
One Tap Photo Editors
One Tap Photo Editors
Quickart Makes It Easy to Achieve Double Exposures & Fragmented Effects
<
26
Parody Pizza Ads
Parody Pizza Ads
Papa John's "New Spice Guy" Introduces Five New Spicy Pizzas
<
25
Shoppable Social Media Platforms
Shoppable Social Media Platforms
Instagram Launched a New Shop Using Facebook Pay Technology
<
24
Virtual Crowd Beer Promotions
Virtual Crowd Beer Promotions
Michelob Ultra Launched Virtual Crowd Promotion with the NBA
<
23
Social Storefront Platforms
Social Storefront Platforms
sellit by PLANOLY Helps Small Businesses Sell Via Social Media
<
22
Radically Rebranded Creative Studios
Radically Rebranded Creative Studios
An Interview with Jeff Staple on the New Reed Art Department
<
21
Branded Social Media Series
Branded Social Media Series
Lexus Launched a New Series Named 'Lexus Creates' with Coco Sato
<
20
Heat Wave Beer Promotions
Heat Wave Beer Promotions
Budweiser is Reducing Beer Prices Based on Increases in Weather
<
19
Virtual Fashion Platforms
Virtual Fashion Platforms
RUNWAY360 is a One-Stop Solution for Experiencing & Purchasing Fashion
<
18
Complimentary Mint Campaigns
Complimentary Mint Campaigns
Mask Mints are Free for Those Who Wear a Mask in Public
<
17
Aftermarket Satellite Phone Devices
Aftermarket Satellite Phone Devices
The New Bivy Stick Prepares Adventurers for Off-Grid Travel
<
16
Home Camping Boxes
Home Camping Boxes
Shake Shack's Shack Camp Box Shares Six Weeks of Activities
<
15
Artistic Skincare Videos
Artistic Skincare Videos
Laneige Teamed Up with Sagmeister & Walsh, to Express Luminous Beauty
<
14
Connected Voice Assistant Eyewear
Connected Voice Assistant Eyewear
The 'Lucyd' Bluetooth Smart Glasses Support Modern Lifestyles
<
13
Self-Love Fragrance Campaigns
Self-Love Fragrance Campaigns
Marc Jacobs' Perfect Campaign Features Models & Consumers Alike
<
12
Matchmaking Content Creator Platforms
Matchmaking Content Creator Platforms
Bilibili Launched Sparkle to Connect Brands and Creatives
<
11
Adventurous Overlanding SUVs
Adventurous Overlanding SUVs
This Toyota RAV4 Adventure is Modified for Total Trip Comfort
<
10
360 AR Mountain Experiences
360 AR Mountain Experiences
The National Geographic Everest AR Experience Lets You Virtually Visit
<
9
Influencer Mask Campaigns
Influencer Mask Campaigns
Hanes Launched the #Maskaround Campaign Urging People to Wear Masks
<
8
Play-Inspiring Pizza Boxes
Play-Inspiring Pizza Boxes
These Pizza Delivery Boxes Share a Meal and Entertainment
<
7
Gamified Bus Stop Billboards
Gamified Bus Stop Billboards
Malibu's A Bit of Sunshine Ads Integrate an AR Snapchat Game
<
6
Cult Cartoon-themed Engagement Rings
Cult Cartoon-themed Engagement Rings
The Pokémon Company Debuts a Line of Pokémon Engagement Rings
<
5
Tiny Architecture Publications
Tiny Architecture Publications
'Tiny House: Live Small, Dream Big' Highlights Stylish Dwellings
<
4
Meme-Inspired Cartoon Mugs
Meme-Inspired Cartoon Mugs
Disney's Honest Mugs Spotlight Villains in a Humorous Way
<
3
Shoppable Content Experiences
Shoppable Content Experiences
Verishop's Experience Fuses AI, Entertainment & Online Shopping
<
2
Artist-Created Magazine Covers
Artist-Created Magazine Covers
The British Vogue August 2020 Covers Explore the Idea of "Reset"
<
1
Infectious Messaging Webinar
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
<