From branded jingle contests to heatwave promotions, this list of August 2020 social media trends highlight some of the most innovative ways companies and brands have utilized their social media accounts to engage with consumers.
The summer is in full swing, and with it has come major heat waves. Budweiser took advantage of this with a temperature-specific promotion, in which the brand adjusted its prices based off of the weather. This promotion is an extension of Budweiser's Chill zone Giveaway, which encourages consumers to follow the brand on social media. On a similar note, Heineken is playfully celebrating summer and helping those socially distance with a novelty six-foot cooler, promoting hilarious social media moments that help the brand remain socially conscious and playful.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
