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Fun Fair Ice Creams

Jeni's State Fair Collection is Accompanied by a Virtual Fair Experience

— July 20, 2020 — Lifestyle
This year, it's been necessary for state fairs to be cancelled in many places and although people may be missing out on experiencing wild fair foods, Jeni's Splendid Ice Creams created a State Fair Collection that offers both interesting flavors and refreshment. The five-piece State Fair Collection includes unusual flavors like Sun-Popped Corn, Watermelon Taffy and Atlantic Beach Pie.

The Americana ice cream collection is bound to offer a taste of nostalgic childhood flavors. To deepen the experience, Jeni's also created a virtual experience on social media that invites people to visit a digital fairground to discover drink recipes, summer playlists, games, prizes and more. Ice cream lovers will be particularly delighted to find that they have the chance to win a year's worth of ice cream from the experience.

Image Credit: Jeni's Splendid Ice Creams
Trend Themes
1. Virtual Fair Experiences - The creation of virtual fair experiences offers a disruptive innovation opportunity for businesses to engage with customers in a new and interactive way.
2. Unique Ice Cream Flavors - The trend of offering unusual ice cream flavors provides an opportunity for innovation in the ice cream industry, attracting adventurous customers looking for new taste experiences.
3. Nostalgia-inspired Collections - Creating collections of nostalgic childhood flavors taps into consumers' longing for familiar and comforting tastes, presenting an opportunity for innovation in the ice cream industry.
Industry Implications
1. Ice Cream Industry - The ice cream industry can leverage the trend of unique flavors and virtual fair experiences to attract and retain customers, offering them a unique and engaging experience.
2. Event Planning Industry - The event planning industry can explore the creation of virtual fair experiences to provide clients with interactive and immersive events, even when physical events are not possible.
3. Social Media and Digital Marketing Industry - The trend of virtual fair experiences presents an opportunity for digital marketers and social media platforms to collaborate with brands and create engaging online experiences for users.
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