Like many business owners during COVID-19, the founder of Jeni’s Splendid Ice Creams, Jeni Britton Bauer, is at home and is making the most of the situation by turning her kitchen into a test kitchen, and giving people a chance to give their input on the ice cream project. Jeni’s Splendid Ice Creams is inviting people to work on the brand's 2021 ice cream flavors and potentially even the holiday 2020 assortment. Ice cream lovers are being invited to share their flavor ideas in comments and direct messages, and Jeni’s Splendid Ice Creams also promises to share recipes that people can prepare at home.
On Instagram, Jeni Britton Bauer shared: "I'm in the mood for throwback and vintage, comforting and gooey, salty-sweet messy flavors! What are you craving? I want to hear from everyone!"