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Top 100 Marketing Trends in March

From Series-Inspired Ice Creams to AR Surfboard Shops

— March 31, 2020 — Marketing
The March 2020 marketing trends highlight the latest branding initiatives, product releases, packaging advancements, and collaborations.

Sprite, the soda brand that's known for its classic citrus taste, has updated its selection with a new Ginger flavor. The new flavor comes in both regular and zero sugar variations to appeal to different consumers, and was created to reestablish the brand's appeal among consumers who might be drawn to the alternative flavor.

Meanwhile, the Zevia Kidz sodas were created to provide children with a healthier alternative to traditional fizzy sodas. They're completely free of caffeine, are naturally sweetened with stevia, and come in four delicious flavors. This includes Fizzy Apple, Orange Cream, Strawberry Lemonade, and Fruit Punch.

Another notable marketing innovation comes from Tesco, with the popular supermarket chain launching its Basket Dating campaign. An interactive experience, the campaign saw two shoppers browse the store and pick up the items they liked. Afterwards, psychotherapist Rachel Morris paired individuals together based on the contents of their baskets. Those that were paired then had the chance to go on a date together to see if they were as compatible as their shopping choices.
7.4
Score
Popularity
Activity
Freshness
99
Fiery Barbershop Fragrances
Fiery Barbershop Fragrances
The D.S. & Durga Burning Barbershop Fragrance is Expertly Blended
<
98
Botanically Infused Vegan Haircare
Botanically Infused Vegan Haircare
The Inoar Go Vegan Collection Promotes Well-Being
<
97
Complimentary Game Day Promotions
Complimentary Game Day Promotions
Applebee's is Offering Free Boneless Wings on Super Bowl Sunday
<
96
Valentine's Day Coffee Bundles
Valentine's Day Coffee Bundles
Partners Coffee Launches a Special Promotion for February 14th
<
95
Brand-Refreshing Soda Flavors
Brand-Refreshing Soda Flavors
Sprite Ginger will Come in Original and Zero Sugar Options
<
94
Savory Handheld Frozen Snacks
Savory Handheld Frozen Snacks
The Mikey’s Savory Pockets Now Come in Two New Flavors Options
<
93
Vegan-Friendly Baking Chocolates
Vegan-Friendly Baking Chocolates
The Good Dee's Dark Chocolate Chips are 100% Naturally Sweetened
<
92
Unconventional Gin Partnerships
Unconventional Gin Partnerships
Aviation Gin & the Westminster Dog Show Created a Signature Drink
<
91
Parent-Supporting Pizza Giveaways
Parent-Supporting Pizza Giveaways
CAULIPOWER is Sharing Better-for-You Pizza Bundles with Parents
<
90
Oil-Enriched Haircare Products
Oil-Enriched Haircare Products
The Roux Weightless Precious Oils Collection Restores Moisture
<
89
Ruby-Centric Delivery Campaigns
Ruby-Centric Delivery Campaigns
Costa Coffee & Deliveroo Launched 'Deliveruby' for Valentine's
<
88
Refreshing Citrus Soda Flavors
Refreshing Citrus Soda Flavors
The Diet Coke Sublime Lime Soda is Ready for Summertime Enjoyment
<
87
Butter-Like Margarine Alternatives
Butter-Like Margarine Alternatives
'Betterine' from Amarlane Foods Boasts Limited Ingredients
<
86
Romantic Biscuit Boxes
Romantic Biscuit Boxes
Red Lobster Biscuits are Available in a Special Valentine's Day Box
<
85
Specialty Low-Sugar Candies
Specialty Low-Sugar Candies
The Smashmallow Low-Sugar Gummies Come in Two Flavor Options
<
84
Artisan Meat-Free Sausages
Artisan Meat-Free Sausages
The High Peaks Plant-Based Sausage Comes in Four Flavor Options
<
83
Savory Whole-Grain Crisp Snacks
Savory Whole-Grain Crisp Snacks
The Angelic Bakehouse 7 Sprouted Whole Grains Crisps are Tasty
<
82
Social Media Advertising Changes
Social Media Advertising Changes
Facebook Stated It Will Shut Down Audience Network on April 11th
<
81
QSR Voice Assistants
QSR Voice Assistants
KFC Canada's Amazon Alexa Skill Lets Users Chat with Colonel Sanders
<
80
Pop-Up Wedding Chapels
Pop-Up Wedding Chapels
Denny's Launched a Pop-Up Las Vegas Chapel for Valentine's Day
<
79
Fruit-Forward Energy Drinks
Fruit-Forward Energy Drinks
The Lucozade Revive Drink Targets a Different Kind of Consumer
<
78
Cinematic Pottery Classes
Cinematic Pottery Classes
Cineworld is Helping Couples Recreate the Scene from Ghost
<
77
Ginger-Packed Health Shots
Ginger-Packed Health Shots
The Reed’s Wellness Ginger Shots Enhance Immune Health and More
<
76
Annual Valentine's Day Promotions
Annual Valentine's Day Promotions
QDOBA Mexican Eats Continues Its QDOBA for a Kiss Promotion
<
75
Flavorful Frozen Rice Dishes
Flavorful Frozen Rice Dishes
The Path of Life Rice Blends Come in Three Flavor Options
<
74
Space-Bound Infused Toothpicks
Space-Bound Infused Toothpicks
SPACE PICKS Sent THC-Infused Toothpicks Into Outer Space
<
73
Natural Deodorant Giveaways
Natural Deodorant Giveaways
Each & Every is Giving Away Free Deodorants to Curious Customers
<
72
Outdoor Apparel Brand Whiskeys
Outdoor Apparel Brand Whiskeys
The Filson x Westland Distillery Coldfoot Whiskey is Well-Crafted
<
71
Complimentary Candle Delivery Promotions
Complimentary Candle Delivery Promotions
This Deliveroo Food Delivery Promotion is Aromatic
<
70
Vegan Plant-Derived Cosmetics
Vegan Plant-Derived Cosmetics
These New Raw Sugar Living Products are Available at Target
<
69
5G-Enabled Production Labs
5G-Enabled Production Labs
Verizon's 5G Labs are Places for Companies to Develop 5G Experiences
<
68
Child-Friendly Sugar-Free Sodas
Child-Friendly Sugar-Free Sodas
The Zevia Kidz Sodas Have a Lightly Fizzy Profile
<
67
Mermaid-Inspired Ice Cream Treats
Mermaid-Inspired Ice Cream Treats
The Cornetto Mermaid is Made with Matcha and Raspberry Ice Cream
<
66
Heart Health Sparkling Waters
Heart Health Sparkling Waters
The Soul H2O Drink Supports Cardiovascular Health
<
65
Protein-Themed Pistachio Displays
Protein-Themed Pistachio Displays
Wonderful Pistachios Reminds of a Plant-Based Protein Source
<
64
Furniture Store Personality Tests
Furniture Store Personality Tests
IKEA Launched a New Instagram Filter with Branded Icons
<
63
Moldy Burger Commercials
Moldy Burger Commercials
Burger King Launches an Ad That Spotlights Its Preservative-Free Burger
<
62
90s Hip-Hop Duo Cosmetics
90s Hip-Hop Duo Cosmetics
The Milani x Salt-N-Pepa Collection Celebrates the Iconic Female Duo
<
61
90s Cookie Snack Revivals
90s Cookie Snack Revivals
The Dunkaroos Cookie Snack is Positioned for a Summer 2020 Revival
<
60
Cozy Cyber Monday Marketing
Cozy Cyber Monday Marketing
Madewell Calls Attention to Its Deals with a Cozy Instagram Post
<
59
Brown Hair-Targeted Dyes
Brown Hair-Targeted Dyes
The oVertone For Brown Hair Range Now Includes Four New Shades
<
58
Mirrored Valentine's Restaurants
Mirrored Valentine's Restaurants
The Two4One Valentine's Day Restaurant Celebrates Self-Love
<
57
Celebrity Energy Drink Ads
Celebrity Energy Drink Ads
The Coca-Cola Energy Drink Was Showcased in an Ad During the Super Bowl
<
56
Athlete-Approved Protein Supplements
Athlete-Approved Protein Supplements
Ladder Plant Protein is Free from Dairy, Gluten and Soy
<
55
Leap Year-Themed Hotel Rooms
Leap Year-Themed Hotel Rooms
Hotels.com Celebrates Leap Year Birthdays with Its New Promotion
<
54
Decorative Tampon Packaging
Decorative Tampon Packaging
L.'s Organic Cotton Tampon Containers Could Be Confused for Candles
<
53
Demand-Driven Soda Flavors
Demand-Driven Soda Flavors
Coca-Cola Cherry Vanilla Combines Two Fan-Favorite Varieties
<
52
Socially Conscious Cannabis Brands
Socially Conscious Cannabis Brands
Pure Beauty Cannabis is Passionate About Social Justice Reform
<
51
Co-Branded Intimate Promotions
Co-Branded Intimate Promotions
foodora Joins Forces with PinkCherry For a Valentine's Day Giveaway
<
50
Beer-Branded Singles Parties
Beer-Branded Singles Parties
Bud Light and Charli XCX Launched an Epic Singles Awareness Day Party
<
49
Series-Inspired Ice Creams
Series-Inspired Ice Creams
Jeni's Created a Frozen Dessert Flavor Based on 'Outlander'
<
48
Airport Terminal Gaming Lounges
Airport Terminal Gaming Lounges
The Nintendo Switch Pop-Up Lounges will be at Several US Airports
<
47
Artisanal Canned Cocktail Ranges
Artisanal Canned Cocktail Ranges
Punchy Drinks Has Unveiled New Flavors and Packaging
<
46
Plant-Based Pork-Like Snacks
Plant-Based Pork-Like Snacks
The PigOut® Pigless® Pork Rinds Have 25 Grams of Protein Per Pack
<
45
Branded Streamlined Decluttering Kits
Branded Streamlined Decluttering Kits
thredUP is Giving Out 'Clean Out Kits' for Spring Cleaning
<
44
Vitamin-Enriched Candies
Vitamin-Enriched Candies
The Maynards Bassetts Superfruit Jellies Contain 30% Fruit Juice
<
43
Sustainable Coffee Contests
Sustainable Coffee Contests
Tim Hortons is Introducing a Digital Way to Roll Up the Rim
<
42
Relaxing CBD-Enhanced Drinks
Relaxing CBD-Enhanced Drinks
The BLNCD Naturals CBD-Infused Sparkling Waters are Flavorful
<
41
Recycled Water Packaging Campaigns
Recycled Water Packaging Campaigns
This New Glacéau Smartwater Campaign Highlights Sustainability
<
40
Foldable Phone Ads
Foldable Phone Ads
Samsung Ran an Ad Over the Oscars Showcasing Features of the Galaxy Z Flip
<
39
AR Surfboard Shops
AR Surfboard Shops
Surf Prescriptions Enhances the Process of Buying a Surfboard with Tech
<
38
Premium Alkaline Water Refreshments
Premium Alkaline Water Refreshments
The Water Powered by IGNITE Has Electrolytes and Minerals
<
37
Exclusive Cookie Pop-Ups
Exclusive Cookie Pop-Ups
The OREO Stuf Shoppe Shares One-of-a-Kind Cookie Creations
<
36
Anti-Valentine's Burger Campaigns
Anti-Valentine's Burger Campaigns
Burger King is Observing Valentine's Day with Harley Quinn
<
35
Baby Back Rib Bouquets
Baby Back Rib Bouquets
Boston's Market's BAE-by Back Ribs Bouquet is Here for Valentine's Day
<
34
Beer Drinker-Targeted Hard Seltzers
Beer Drinker-Targeted Hard Seltzers
The Evil Water Seltzers Come in Two Tasty Flavor Options
<
33
Pizza-Themed Engagement Rings
Pizza-Themed Engagement Rings
Domino's Australia Created an Opulent $9,000 Diamond Ring
<
32
Kid-Created Toy Ads
Kid-Created Toy Ads
The LEGO City Police Ad Brings Wild Imaginations to Life
<
31
In-Store Sticker Museums
In-Store Sticker Museums
StickerYou's History of Stickers Museum Looks Back on Adhesive Stickers
<
30
Smoothie-Inspired Chocolates
Smoothie-Inspired Chocolates
The Bixby & Co. Smoothie Bar Collection is Made with Coconut Milk
<
29
Retro Dairy-Free Ads
Retro Dairy-Free Ads
Chobani Oat's Advertisement References Vintage Milk Marketing
<
28
Bacteria-Balancing Hygiene Products
Bacteria-Balancing Hygiene Products
The Tom's of Maine Prebiotic Personal Care Range is Supportive
<
27
Chicken-Covered Clogs
Chicken-Covered Clogs
KFC Debuted a Pair of Crocs Clogs at New York Fashion Week
<
26
Personalized Whiskey Packaging
Personalized Whiskey Packaging
Jameson's Customizable Bottles Celebrate St. Patrick's Day
<
25
Sex Trafficking Awareness Campaigns
Sex Trafficking Awareness Campaigns
Covenant House Toronto Launched the Shoppable Girls Campaign
<
24
Grocery Matchmaking Initiatives
Grocery Matchmaking Initiatives
Tesco's Basket Dating Proves to Be the Perfect Shopping Experience
<
23
Drink-Matching Social Filters
Drink-Matching Social Filters
Starbucks Created 'Which Drink?' Based on Face Filters on Instagram
<
22
Restorative Wellness Experiences
Restorative Wellness Experiences
The Nike x ASOS RE:SET Lab Experience Helps to Beat Burnout
<
21
Simplified Skincare Collections
Simplified Skincare Collections
Fabric Skincare Eliminates the Need for Complicated Routines
<
20
Travel-Based Retail Promotions
Travel-Based Retail Promotions
IKEA is Offering Discounts Depending on Customer Travel Times
<
19
Plastic Expiry Stickers
Plastic Expiry Stickers
'Plastic Expiry Date' Stickers Bring Attention to Plastic's Long Life
<
18
Parody Dating Platforms
Parody Dating Platforms
Amazon Dating Boasts a Variety of Singles, Varying in Price and Age
<
17
Jewelry-Focused Delivery Campaigns
Jewelry-Focused Delivery Campaigns
Deliveroo and KFC are Sharing Meals & Rings for Valentine's Day
<
16
Color-Changing Breakfast Cereals
Color-Changing Breakfast Cereals
The Magic Fruity Pebbles Cereal Changes the Color of Milk
<
15
QSR-Scented Candle Sets
QSR-Scented Candle Sets
The McDonald's Quarter Pounder Scented Candle Pack is Ingredient-Inspired
<
14
Crowdfunded Ethical Feminine Brands
Crowdfunded Ethical Feminine Brands
TOTM is Now Turning to Consumers to Support Its Global Growth
<
13
Astrology-Themed Luxury Car Ads
Astrology-Themed Luxury Car Ads
Jaguar Partnered with Spark44 to Match Signs with Jaguar Cars
<
12
Selfie-Ready Beer Bottles
Selfie-Ready Beer Bottles
SelfieBud by Budweiser Was Created with Social Media in Mind
<
11
Breakable Chocolate Hearts
Breakable Chocolate Hearts
The Ironic Heartbreaker Chocolate Heart is Designed to Be Smashed
<
10
Emoji-Themed Valentine's Day Soaps
Emoji-Themed Valentine's Day Soaps
Lush Cosmetics Debuts a Risqué Valentine's Day Campaign
<
9
Portion Control Pasta Packaging
Portion Control Pasta Packaging
This Spaghetti Packaging by Alesia Lurtcevich Prevents Food Waste
<
8
Sliding Cheese Wheel Packaging
Sliding Cheese Wheel Packaging
The 'El Corazon' Cheese Packaging Maintains Freshness
<
7
Modern Condom Brand Identities
Modern Condom Brand Identities
Durex Boasts a New Aesthetic with the 'One Night Sans' Typeface
<
6
Millennial-Friendly Branding Initiatives
Millennial-Friendly Branding Initiatives
The Samsonite Brand is Looking to Attract Millennials
<
5
Satirical Political Fashion Ads
Satirical Political Fashion Ads
The New Balenciaga Editorial for SS20 is a Political Critique
<
4
Eco-Conscious Skincare Packaging
Eco-Conscious Skincare Packaging
SKIN SAPIENS Boasts a Business Model That Focuses on Transparency
<
3
Self-Explanatory Fast-Food Campaigns
Self-Explanatory Fast-Food Campaigns
These McDonald's Billboards are the Epitome of Minimalism
<
2
Vagina-Scented Incense
Vagina-Scented Incense
Erykah Badu is Debuting a Progressive Incense Aroma on BADU WORLD MARKET
<
1
Luxury Fashion-Branded Cookies
Luxury Fashion-Branded Cookies
Supreme Unvieled an $8 Oreo Cookie as Part of Its Spring Series
<