The March 2020 marketing trends highlight the latest branding initiatives, product releases, packaging advancements, and collaborations.
Sprite, the soda brand that's known for its classic citrus taste, has updated its selection with a new Ginger flavor. The new flavor comes in both regular and zero sugar variations to appeal to different consumers, and was created to reestablish the brand's appeal among consumers who might be drawn to the alternative flavor.
Meanwhile, the Zevia Kidz sodas were created to provide children with a healthier alternative to traditional fizzy sodas. They're completely free of caffeine, are naturally sweetened with stevia, and come in four delicious flavors. This includes Fizzy Apple, Orange Cream, Strawberry Lemonade, and Fruit Punch.
Another notable marketing innovation comes from Tesco, with the popular supermarket chain launching its Basket Dating campaign. An interactive experience, the campaign saw two shoppers browse the store and pick up the items they liked. Afterwards, psychotherapist Rachel Morris paired individuals together based on the contents of their baskets. Those that were paired then had the chance to go on a date together to see if they were as compatible as their shopping choices.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
