Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 100 Marketing Trends in March

From Series-Inspired Ice Creams to AR Surfboard Shops

— March 31, 2020 — Marketing
The March 2020 marketing trends highlight the latest branding initiatives, product releases, packaging advancements, and collaborations.

Sprite, the soda brand that's known for its classic citrus taste, has updated its selection with a new Ginger flavor. The new flavor comes in both regular and zero sugar variations to appeal to different consumers, and was created to reestablish the brand's appeal among consumers who might be drawn to the alternative flavor.

Meanwhile, the Zevia Kidz sodas were created to provide children with a healthier alternative to traditional fizzy sodas. They're completely free of caffeine, are naturally sweetened with stevia, and come in four delicious flavors. This includes Fizzy Apple, Orange Cream, Strawberry Lemonade, and Fruit Punch.

Another notable marketing innovation comes from Tesco, with the popular supermarket chain launching its Basket Dating campaign. An interactive experience, the campaign saw two shoppers browse the store and pick up the items they liked. Afterwards, psychotherapist Rachel Morris paired individuals together based on the contents of their baskets. Those that were paired then had the chance to go on a date together to see if they were as compatible as their shopping choices.
9.8
Score
Popularity
Activity
Freshness
99
Celebrity Energy Drink Ads
Celebrity Energy Drink Ads
The Coca-Cola Energy Drink Was Showcased in an Ad During the Super Bowl
<
98
Valentine's Day Coffee Bundles
Valentine's Day Coffee Bundles
Partners Coffee Launches a Special Promotion for February 14th
<
97
Specialty Low-Sugar Candies
Specialty Low-Sugar Candies
The Smashmallow Low-Sugar Gummies Come in Two Flavor Options
<
96
Botanically Infused Vegan Haircare
Botanically Infused Vegan Haircare
The Inoar Go Vegan Collection Promotes Well-Being
<
95
Refreshing Citrus Soda Flavors
Refreshing Citrus Soda Flavors
The Diet Coke Sublime Lime Soda is Ready for Summertime Enjoyment
<
94
Unconventional Gin Partnerships
Unconventional Gin Partnerships
Aviation Gin & the Westminster Dog Show Created a Signature Drink
<
93
Complimentary Game Day Promotions
Complimentary Game Day Promotions
Applebee's is Offering Free Boneless Wings on Super Bowl Sunday
<
92
Outdoor Apparel Brand Whiskeys
Outdoor Apparel Brand Whiskeys
The Filson x Westland Distillery Coldfoot Whiskey is Well-Crafted
<
91
Fiery Barbershop Fragrances
Fiery Barbershop Fragrances
The D.S. & Durga Burning Barbershop Fragrance is Expertly Blended
<
90
Fruit-Forward Energy Drinks
Fruit-Forward Energy Drinks
The Lucozade Revive Drink Targets a Different Kind of Consumer
<
89
Savory Handheld Frozen Snacks
Savory Handheld Frozen Snacks
The Mikey’s Savory Pockets Now Come in Two New Flavors Options
<
88
Ruby-Centric Delivery Campaigns
Ruby-Centric Delivery Campaigns
Costa Coffee & Deliveroo Launched 'Deliveruby' for Valentine's
<
87
Oil-Enriched Haircare Products
Oil-Enriched Haircare Products
The Roux Weightless Precious Oils Collection Restores Moisture
<
86
Brand-Refreshing Soda Flavors
Brand-Refreshing Soda Flavors
Sprite Ginger will Come in Original and Zero Sugar Options
<
85
Complimentary Candle Delivery Promotions
Complimentary Candle Delivery Promotions
This Deliveroo Food Delivery Promotion is Aromatic
<
84
Natural Deodorant Giveaways
Natural Deodorant Giveaways
Each & Every is Giving Away Free Deodorants to Curious Customers
<
83
Parent-Supporting Pizza Giveaways
Parent-Supporting Pizza Giveaways
CAULIPOWER is Sharing Better-for-You Pizza Bundles with Parents
<
82
Romantic Biscuit Boxes
Romantic Biscuit Boxes
Red Lobster Biscuits are Available in a Special Valentine's Day Box
<
81
Artisan Meat-Free Sausages
Artisan Meat-Free Sausages
The High Peaks Plant-Based Sausage Comes in Four Flavor Options
<
80
Pop-Up Wedding Chapels
Pop-Up Wedding Chapels
Denny's Launched a Pop-Up Las Vegas Chapel for Valentine's Day
<
79
Brown Hair-Targeted Dyes
Brown Hair-Targeted Dyes
The oVertone For Brown Hair Range Now Includes Four New Shades
<
78
Butter-Like Margarine Alternatives
Butter-Like Margarine Alternatives
'Betterine' from Amarlane Foods Boasts Limited Ingredients
<
77
Mermaid-Inspired Ice Cream Treats
Mermaid-Inspired Ice Cream Treats
The Cornetto Mermaid is Made with Matcha and Raspberry Ice Cream
<
76
Flavorful Frozen Rice Dishes
Flavorful Frozen Rice Dishes
The Path of Life Rice Blends Come in Three Flavor Options
<
75
Vegan-Friendly Baking Chocolates
Vegan-Friendly Baking Chocolates
The Good Dee's Dark Chocolate Chips are 100% Naturally Sweetened
<
74
Co-Branded Intimate Promotions
Co-Branded Intimate Promotions
foodora Joins Forces with PinkCherry For a Valentine's Day Giveaway
<
73
Savory Whole-Grain Crisp Snacks
Savory Whole-Grain Crisp Snacks
The Angelic Bakehouse 7 Sprouted Whole Grains Crisps are Tasty
<
72
Ginger-Packed Health Shots
Ginger-Packed Health Shots
The Reed’s Wellness Ginger Shots Enhance Immune Health and More
<
71
QSR Voice Assistants
QSR Voice Assistants
KFC Canada's Amazon Alexa Skill Lets Users Chat with Colonel Sanders
<
70
Child-Friendly Sugar-Free Sodas
Child-Friendly Sugar-Free Sodas
The Zevia Kidz Sodas Have a Lightly Fizzy Profile
<
69
Heart Health Sparkling Waters
Heart Health Sparkling Waters
The Soul H2O Drink Supports Cardiovascular Health
<
68
Moldy Burger Commercials
Moldy Burger Commercials
Burger King Launches an Ad That Spotlights Its Preservative-Free Burger
<
67
Social Media Advertising Changes
Social Media Advertising Changes
Facebook Stated It Will Shut Down Audience Network on April 11th
<
66
Beer Drinker-Targeted Hard Seltzers
Beer Drinker-Targeted Hard Seltzers
The Evil Water Seltzers Come in Two Tasty Flavor Options
<
65
Vegan Plant-Derived Cosmetics
Vegan Plant-Derived Cosmetics
These New Raw Sugar Living Products are Available at Target
<
64
Cozy Cyber Monday Marketing
Cozy Cyber Monday Marketing
Madewell Calls Attention to Its Deals with a Cozy Instagram Post
<
63
Socially Conscious Cannabis Brands
Socially Conscious Cannabis Brands
Pure Beauty Cannabis is Passionate About Social Justice Reform
<
62
Color-Changing Breakfast Cereals
Color-Changing Breakfast Cereals
The Magic Fruity Pebbles Cereal Changes the Color of Milk
<
61
Cinematic Pottery Classes
Cinematic Pottery Classes
Cineworld is Helping Couples Recreate the Scene from Ghost
<
60
Annual Valentine's Day Promotions
Annual Valentine's Day Promotions
QDOBA Mexican Eats Continues Its QDOBA for a Kiss Promotion
<
59
Space-Bound Infused Toothpicks
Space-Bound Infused Toothpicks
SPACE PICKS Sent THC-Infused Toothpicks Into Outer Space
<
58
Demand-Driven Soda Flavors
Demand-Driven Soda Flavors
Coca-Cola Cherry Vanilla Combines Two Fan-Favorite Varieties
<
57
90s Cookie Snack Revivals
90s Cookie Snack Revivals
The Dunkaroos Cookie Snack is Positioned for a Summer 2020 Revival
<
56
Mirrored Valentine's Restaurants
Mirrored Valentine's Restaurants
The Two4One Valentine's Day Restaurant Celebrates Self-Love
<
55
Relaxing CBD-Enhanced Drinks
Relaxing CBD-Enhanced Drinks
The BLNCD Naturals CBD-Infused Sparkling Waters are Flavorful
<
54
Furniture Store Personality Tests
Furniture Store Personality Tests
IKEA Launched a New Instagram Filter with Branded Icons
<
53
Drink-Matching Social Filters
Drink-Matching Social Filters
Starbucks Created 'Which Drink?' Based on Face Filters on Instagram
<
52
Protein-Themed Pistachio Displays
Protein-Themed Pistachio Displays
Wonderful Pistachios Reminds of a Plant-Based Protein Source
<
51
Decorative Tampon Packaging
Decorative Tampon Packaging
L.'s Organic Cotton Tampon Containers Could Be Confused for Candles
<
50
Pizza-Themed Engagement Rings
Pizza-Themed Engagement Rings
Domino's Australia Created an Opulent $9,000 Diamond Ring
<
49
Premium Alkaline Water Refreshments
Premium Alkaline Water Refreshments
The Water Powered by IGNITE Has Electrolytes and Minerals
<
48
Vitamin-Enriched Candies
Vitamin-Enriched Candies
The Maynards Bassetts Superfruit Jellies Contain 30% Fruit Juice
<
47
Beer-Branded Singles Parties
Beer-Branded Singles Parties
Bud Light and Charli XCX Launched an Epic Singles Awareness Day Party
<
46
Athlete-Approved Protein Supplements
Athlete-Approved Protein Supplements
Ladder Plant Protein is Free from Dairy, Gluten and Soy
<
45
Sustainable Coffee Contests
Sustainable Coffee Contests
Tim Hortons is Introducing a Digital Way to Roll Up the Rim
<
44
5G-Enabled Production Labs
5G-Enabled Production Labs
Verizon's 5G Labs are Places for Companies to Develop 5G Experiences
<
43
90s Hip-Hop Duo Cosmetics
90s Hip-Hop Duo Cosmetics
The Milani x Salt-N-Pepa Collection Celebrates the Iconic Female Duo
<
42
Plant-Based Pork-Like Snacks
Plant-Based Pork-Like Snacks
The PigOut® Pigless® Pork Rinds Have 25 Grams of Protein Per Pack
<
41
Artisanal Canned Cocktail Ranges
Artisanal Canned Cocktail Ranges
Punchy Drinks Has Unveiled New Flavors and Packaging
<
40
Leap Year-Themed Hotel Rooms
Leap Year-Themed Hotel Rooms
Hotels.com Celebrates Leap Year Birthdays with Its New Promotion
<
39
Series-Inspired Ice Creams
Series-Inspired Ice Creams
Jeni's Created a Frozen Dessert Flavor Based on 'Outlander'
<
38
Branded Streamlined Decluttering Kits
Branded Streamlined Decluttering Kits
thredUP is Giving Out 'Clean Out Kits' for Spring Cleaning
<
37
Recycled Water Packaging Campaigns
Recycled Water Packaging Campaigns
This New Glacéau Smartwater Campaign Highlights Sustainability
<
36
Smoothie-Inspired Chocolates
Smoothie-Inspired Chocolates
The Bixby & Co. Smoothie Bar Collection is Made with Coconut Milk
<
35
Retro Dairy-Free Ads
Retro Dairy-Free Ads
Chobani Oat's Advertisement References Vintage Milk Marketing
<
34
Grocery Matchmaking Initiatives
Grocery Matchmaking Initiatives
Tesco's Basket Dating Proves to Be the Perfect Shopping Experience
<
33
AR Surfboard Shops
AR Surfboard Shops
Surf Prescriptions Enhances the Process of Buying a Surfboard with Tech
<
32
Airport Terminal Gaming Lounges
Airport Terminal Gaming Lounges
The Nintendo Switch Pop-Up Lounges will be at Several US Airports
<
31
Kid-Created Toy Ads
Kid-Created Toy Ads
The LEGO City Police Ad Brings Wild Imaginations to Life
<
30
Parody Dating Platforms
Parody Dating Platforms
Amazon Dating Boasts a Variety of Singles, Varying in Price and Age
<
29
Simplified Skincare Collections
Simplified Skincare Collections
Fabric Skincare Eliminates the Need for Complicated Routines
<
28
Bacteria-Balancing Hygiene Products
Bacteria-Balancing Hygiene Products
The Tom's of Maine Prebiotic Personal Care Range is Supportive
<
27
Foldable Phone Ads
Foldable Phone Ads
Samsung Ran an Ad Over the Oscars Showcasing Features of the Galaxy Z Flip
<
26
QSR-Scented Candle Sets
QSR-Scented Candle Sets
The McDonald's Quarter Pounder Scented Candle Pack is Ingredient-Inspired
<
25
Astrology-Themed Luxury Car Ads
Astrology-Themed Luxury Car Ads
Jaguar Partnered with Spark44 to Match Signs with Jaguar Cars
<
24
Personalized Whiskey Packaging
Personalized Whiskey Packaging
Jameson's Customizable Bottles Celebrate St. Patrick's Day
<
23
In-Store Sticker Museums
In-Store Sticker Museums
StickerYou's History of Stickers Museum Looks Back on Adhesive Stickers
<
22
Baby Back Rib Bouquets
Baby Back Rib Bouquets
Boston's Market's BAE-by Back Ribs Bouquet is Here for Valentine's Day
<
21
Exclusive Cookie Pop-Ups
Exclusive Cookie Pop-Ups
The OREO Stuf Shoppe Shares One-of-a-Kind Cookie Creations
<
20
Jewelry-Focused Delivery Campaigns
Jewelry-Focused Delivery Campaigns
Deliveroo and KFC are Sharing Meals & Rings for Valentine's Day
<
19
Sex Trafficking Awareness Campaigns
Sex Trafficking Awareness Campaigns
Covenant House Toronto Launched the Shoppable Girls Campaign
<
18
Restorative Wellness Experiences
Restorative Wellness Experiences
The Nike x ASOS RE:SET Lab Experience Helps to Beat Burnout
<
17
Satirical Political Fashion Ads
Satirical Political Fashion Ads
The New Balenciaga Editorial for SS20 is a Political Critique
<
16
Travel-Based Retail Promotions
Travel-Based Retail Promotions
IKEA is Offering Discounts Depending on Customer Travel Times
<
15
Anti-Valentine's Burger Campaigns
Anti-Valentine's Burger Campaigns
Burger King is Observing Valentine's Day with Harley Quinn
<
14
Breakable Chocolate Hearts
Breakable Chocolate Hearts
The Ironic Heartbreaker Chocolate Heart is Designed to Be Smashed
<
13
Chicken-Covered Clogs
Chicken-Covered Clogs
KFC Debuted a Pair of Crocs Clogs at New York Fashion Week
<
12
Crowdfunded Ethical Feminine Brands
Crowdfunded Ethical Feminine Brands
TOTM is Now Turning to Consumers to Support Its Global Growth
<
11
Selfie-Ready Beer Bottles
Selfie-Ready Beer Bottles
SelfieBud by Budweiser Was Created with Social Media in Mind
<
10
Plastic Expiry Stickers
Plastic Expiry Stickers
'Plastic Expiry Date' Stickers Bring Attention to Plastic's Long Life
<
9
Eco-Conscious Skincare Packaging
Eco-Conscious Skincare Packaging
SKIN SAPIENS Boasts a Business Model That Focuses on Transparency
<
8
Portion Control Pasta Packaging
Portion Control Pasta Packaging
This Spaghetti Packaging by Alesia Lurtcevich Prevents Food Waste
<
7
Emoji-Themed Valentine's Day Soaps
Emoji-Themed Valentine's Day Soaps
Lush Cosmetics Debuts a Risqué Valentine's Day Campaign
<
6
Millennial-Friendly Branding Initiatives
Millennial-Friendly Branding Initiatives
The Samsonite Brand is Looking to Attract Millennials
<
5
Sliding Cheese Wheel Packaging
Sliding Cheese Wheel Packaging
The 'El Corazon' Cheese Packaging Maintains Freshness
<
4
Modern Condom Brand Identities
Modern Condom Brand Identities
Durex Boasts a New Aesthetic with the 'One Night Sans' Typeface
<
3
Self-Explanatory Fast-Food Campaigns
Self-Explanatory Fast-Food Campaigns
These McDonald's Billboards are the Epitome of Minimalism
<
2
Vagina-Scented Incense
Vagina-Scented Incense
Erykah Badu is Debuting a Progressive Incense Aroma on BADU WORLD MARKET
<
1
Luxury Fashion-Branded Cookies
Luxury Fashion-Branded Cookies
Supreme Unvieled an $8 Oreo Cookie as Part of Its Spring Series
<