While Chobani is famed for its Greek yogurt products, it also recently ventured into the creation of yogurt alternatives made with coconut and oats—and to reflect this, the brand created a dairy-free ad that references milk without looking down on it. The Chobani Oat advertisement is based on retro milk ads, especially ones featuring the well-known milk mustache.
A handful of dairy brands are now producing both traditional dairy products and non-dairy alternatives, acknowledging that many consumers have fridges that are stocked with both options, rather than just one or the other. While some plant-based brands have the advantage of being able to promote their products as better versions of their dairy counterparts, brands like Chobani are finding creative ways to help both kinds of products peacefully coexist.
Image Credit: Chobani
Why This Trend Is Growing
- Dual Product Offerings
- Creating both traditional dairy products and non-dairy alternatives at once for consumers who seek variety or have dietary restrictions.
- Nostalgic Advertising
- Referencing old milk advertising tactics to promote modern non-dairy products that appeal to a broader audience.
- Coexistence Marketing
- Using creative marketing tactics to help both dairy and non-dairy products peacefully coexist in a consumer's fridge.
Industries Being Reshaped
- Dairy
- Incorporating new dairy-free products to appeal to a larger customer base and stay relevant in a changing market.
- Plant-based
- Promoting products that are better versions of their dairy counterparts to attract health-conscious and environmentally conscious consumers.
- Advertising
- Utilizing nostalgic marketing tactics to appeal to consumers who may be hesitant to try new non-dairy products.
