While Chobani is famed for its Greek yogurt products, it also recently ventured into the creation of yogurt alternatives made with coconut and oats—and to reflect this, the brand created a dairy-free ad that references milk without looking down on it. The Chobani Oat advertisement is based on retro milk ads, especially ones featuring the well-known milk mustache.
A handful of dairy brands are now producing both traditional dairy products and non-dairy alternatives, acknowledging that many consumers have fridges that are stocked with both options, rather than just one or the other. While some plant-based brands have the advantage of being able to promote their products as better versions of their dairy counterparts, brands like Chobani are finding creative ways to help both kinds of products peacefully coexist.
Image Credit: Chobani