The Fazer Aito Smooth Range Closely Resembles Dairy Yogurt
Michael Hemsworth — August 22, 2025 — Lifestyle
References: fazergroup & vegconomist
The Fazer Aito Smooth range has made its debut from the Finnish food company as a plant-based yogurt range that will satisfy consumer demand for dairy-like food experiences. The product range is reported to closely resemble dairy yogurt despite its oatgurt recipe and comes in six flavors including Natural, Vanilla, Strawberry, Blueberry, Mango and Pear. The products come in three different pack sizes, are fermented in Finland with domestically grown oats and are enriched with vitamins B2, B12, D and calcium.
Marketing Director Janne Illman spoke on the Fazer Aito Smooth range saying, "Our product development team has successfully delivered on Finnish consumers’ wishes. Thanks to our new manufacturing method, we can produce gurts that are soft and velvety and have a longer shelf life. With Fazer Aito products, there’s no need to compromise. In addition to being delicious, they are also a responsible choice that supports well-being.”
Marketing Director Janne Illman spoke on the Fazer Aito Smooth range saying, "Our product development team has successfully delivered on Finnish consumers’ wishes. Thanks to our new manufacturing method, we can produce gurts that are soft and velvety and have a longer shelf life. With Fazer Aito products, there’s no need to compromise. In addition to being delicious, they are also a responsible choice that supports well-being.”
Trend Themes
1. Plant-based Dairy Alternatives - Rising demand for plant-based products is fueling the development of dairy alternatives that mimic the taste and texture of traditional dairy.
2. Enhanced Nutrient Fortification - Fortification of plant-based foods with essential vitamins and minerals like B2, B12, D, and calcium is gaining momentum as consumers seek nutritious alternatives.
3. Sustainable Fermentation Methods - Innovations in fermentation techniques using locally sourced ingredients are emerging as a key factor in producing eco-friendly and high-quality plant-based products.
Industry Implications
1. Plant-based Foods - The plant-based foods industry is experiencing rapid growth driven by consumer interest in sustainable and ethical food choices.
2. Functional Beverages - Functional beverages infused with vitamins and minerals are popular as consumers focus on health and wellness.
3. Sustainable Agriculture - The sustainable agriculture industry is benefiting from a push towards locally sourced ingredients to reduce carbon footprint and support local economies.
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