Eggnog, traditionally made with dairy and eggs, is being reinvented as a plant-based option thanks to products like Chobani Oat Nog. This new version of an iconic drink is free from dairy and eggs and it instead uses a creamy base of whole-grain oats. This limited-batch drink is a seasonal treat that will be available until mid-December from select retailers.
The simple and festive holiday beverage is made with an oat blend, plus cane sugar, rapeseed oil and a few other ingredients to create a well-balanced flavor that everyone can enjoy.
This free-from holiday beverage is one of the products that is helping people to make the switch to plant-based eating easier, all the while enjoying a taste of tradition with familiar foods and beverages.
Key Themes Behind This Trend
- Plant-based Holiday Beverages
- The rise of plant-based beverages creates a niche market for traditional holiday drinks without the use of animal byproducts.
- Oat-based Dairy Alternatives
- The use of oats as a creamy base in dairy-free products presents an opportunity for innovation in the plant-based market.
- Limited-batch Seasonal Products
- Promoting limited availability of seasonal products can create demand and urgency for consumers, making it an appealing business strategy for a potentially niche product.
Where This Applies
- Plant-based Food and Beverage Manufacturing
- Companies can explore creating a range of dairy-free drinks to cater to consumers looking for plant-based options during the holiday season.
- Retail
- Retailers can tap into the growing demand for plant-based products by promoting and stocking them alongside traditional holiday drinks.
- Health and Wellness
- As plant-based diets gain popularity, health and wellness businesses can market these products as alternatives for consumers seeking healthier options during the holiday season.
