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Botanically Infused Vegan Haircare

The Inoar Go Vegan Collection Promotes Well-Being

— February 13, 2020 — Marketing
The Inoar Go Vegan collection is a new range of products that are formulated to help enhance the well-being of the consumer and support socio-environmental responsibility.

The products in the new collection are all cruelty-free and include the Anti-Frizz, Hydration & Nutrition, Balance and Wavy & Curly Hair shampoo, conditioners and masks. Each one of the products are enhanced with premium ingredients that will nourish the hair in different ways to accommodate varying consumer needs or wants.

The Inoar Go Vegan collection is competitively priced at $9 per shampoo and conditioner, while the masks are available for $15 each. The products address the increased consumer demand for cruelty-free products that balance the benefits of mainstream varieties they have become accustomed to.
Trend Themes
1. Cruelty-free Haircare - Opportunity for companies to develop and market haircare products that are free from animal testing and ingredients.
2. Wellness-oriented Haircare - Potential for brands to create haircare products that not only enhance hair, but also promote overall well-being.
3. Sustainable Beauty - A chance for companies to develop eco-friendly haircare products that prioritize socio-environmental responsibility.
Industry Implications
1. Beauty & Personal Care - Opportunity for companies in the beauty and personal care industry to expand their offerings to include cruelty-free and wellness-oriented haircare products.
2. Natural & Organic - Potential for companies in the natural and organic industry to develop and market sustainable, plant-based haircare products.
3. Ethical Consumer Goods - A chance for companies in the ethical consumer goods industry to cater to the growing demand for cruelty-free and eco-friendly haircare products.
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