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Foldable Phone Ads

Samsung Ran an Ad Over the Oscars Showcasing Features of the Galaxy Z Flip

— February 10, 2020 — Tech
Samsung ran an ad during the Oscars that highlights the new 'Galaxy Z Flip.' The ad showcased many of the features of the phone including a secondary display on the back of the device, which will show caller ID. The ad also showed how the device will look when it is fully folded, and it also showed the video chat capabilities of the device.

It was also reported that the Galaxy Z Flip will be powered by a Snapdragon 855+ processor, and have two cameras, and a 3,300 mAh battery. There is speculation that the device will cost $1,400, however, no number has been confirmed. Samsung is hosting a Galaxy Unpacked event on February 11th, where more details could be shared.


Image Credit: Samsung
Trend Themes
1. Foldable Phone Technology - Disruptive innovation opportunities lie with developing more advanced foldable phone technology that improves communication capabilities while transforming traditional formatting.
2. Second-screen Applications - Disruptive innovation opportunities lie with creating new second-screen applications that showcase features specific to foldable phone technology, optimizing user experience.
3. Event Marketing - Disruptive innovation opportunities lie with utilizing event marketing to showcase the unique capabilities and features of innovative new technologies, like foldable phones.
Industry Implications
1. Smartphone Manufacturing - Disruptive innovation opportunities lie with smartphone manufacturing companies that focus on creating foldable phones with unique features and capabilities that users can't find with standard models.
2. Mobile Network Providers - Disruptive innovation opportunities lie with mobile network providers that focus on maximizing communication capabilities and optimizing user experience for foldable phone technology.
3. Marketing and Advertising - Disruptive innovation opportunities lie with marketing and advertising agencies that focus on creating unique campaigns that showcase the capabilities of foldable phone technology to attract a wide range of consumers.
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