Nike and ASOS are teaming up for a restorative wellness experience in London called RE:SET Lab that will be set up as a feel-good space that's entirely dedicated to beating burnout. On-site, visitors will be able to partake in HIIT, yoga and meditation sessions, as well as bespoke workshops like terrarium building, the Erin Aniker Artist Workshop, The Ordinary Facial Masterclass or the Becca Make-Up Masterclass.
The Nike x ASOS RE:SET Lab experience, which will be running for a limited time at the end of February until the first of March, is designed to have people walking away feeling refreshed and inspired. As burnout impacts both physical and mental health, the creativity-sparking wellness experience touches on some of the ways that rest and recovery can feel productive.
Image Credit: ASOS
Key Themes Behind This Trend
- Restorative Wellness Experiences
- The trend of combining fitness, meditation, and self-care is disrupting traditional gym culture.
- Bespoke Workshops
- The trend of offering unique and customized workshops is disrupting traditional classroom-style learning.
- Feel-good Spaces
- The trend of creating environments exclusively dedicated to relaxation and stress-reduction is disrupting traditional office settings.
Where This Applies
- Fitness Industry
- There is an opportunity for gyms and fitness centers to offer unique and customized wellness experiences to attract new customers and retain existing ones.
- Event Industry
- The trend of creating feel-good spaces opens opportunities for event planners to design experiences focused on mental and physical wellness.
- Beauty Industry
- The growing interest in self-care and wellness presents an opportunity for beauty businesses to offer workshops and treatments that cater to the trend.
