Superself is an online and offline well-being project from Selfridges and it's focused on providing self-discovery and self-care opportunities for shoppers. In partnership with Stack World, therapy and coaching experiences are offered so that shoppers can book breathwork sessions or sex therapy, online or in-store.
At physical stores, consumers have the benefit of being able to step into A Safe Trip sensory pods from Sensiks to awaken multiple senses and optimize mental well-being.
As part of the project, there's also a focus on vitamins, treatments, in-store hair salon and The Light Salon, which specializes in skin conditions and insomnia. Furthermore, there's a run cub, live music and empowering messages that can be accessed via QR codes.
Key Themes Behind This Trend
- Superself Well-being Project
- The integration of online and offline therapy and coaching experiences for self-discovery and self-care creates opportunities for innovative customer experiences and new business models.
- A Safe Trip Sensory Pods
- The utilization of Sensiks' sensory pods to optimize mental well-being presents opportunities for partnerships and cutting-edge wellness experiences.
- Empowering Messages Via QR Codes
- The use of QR codes to access empowering messages provides opportunities for personalized products and services promoting mental health and positivity.
Where This Applies
- Retail
- Selfridges and other retailers can adapt by integrating well-being projects that provide customers with innovative experiences and promote mental health benefits.
- Therapy
- Online and offline integration of therapy experiences create potential for scaling up innovative mental health models and expanding the wellness market.
- Wellness
- Development of cutting-edge wellness technologies presents opportunities for partnerships and specialized services in the rapidly growing wellness industry.
