Superself by Selfridges Encourages Discovery & Self-Care
Laura McQuarrie — February 4, 2022 — Business
References: selfridges & fashionunited.uk
Superself is an online and offline well-being project from Selfridges and it's focused on providing self-discovery and self-care opportunities for shoppers. In partnership with Stack World, therapy and coaching experiences are offered so that shoppers can book breathwork sessions or sex therapy, online or in-store.
At physical stores, consumers have the benefit of being able to step into A Safe Trip sensory pods from Sensiks to awaken multiple senses and optimize mental well-being.
As part of the project, there's also a focus on vitamins, treatments, in-store hair salon and The Light Salon, which specializes in skin conditions and insomnia. Furthermore, there's a run cub, live music and empowering messages that can be accessed via QR codes.
At physical stores, consumers have the benefit of being able to step into A Safe Trip sensory pods from Sensiks to awaken multiple senses and optimize mental well-being.
As part of the project, there's also a focus on vitamins, treatments, in-store hair salon and The Light Salon, which specializes in skin conditions and insomnia. Furthermore, there's a run cub, live music and empowering messages that can be accessed via QR codes.
Trend Themes
1. Superself Well-being Project - The integration of online and offline therapy and coaching experiences for self-discovery and self-care creates opportunities for innovative customer experiences and new business models.
2. A Safe Trip Sensory Pods - The utilization of Sensiks' sensory pods to optimize mental well-being presents opportunities for partnerships and cutting-edge wellness experiences.
3. Empowering Messages Via QR Codes - The use of QR codes to access empowering messages provides opportunities for personalized products and services promoting mental health and positivity.
Industry Implications
1. Retail - Selfridges and other retailers can adapt by integrating well-being projects that provide customers with innovative experiences and promote mental health benefits.
2. Therapy - Online and offline integration of therapy experiences create potential for scaling up innovative mental health models and expanding the wellness market.
3. Wellness - Development of cutting-edge wellness technologies presents opportunities for partnerships and specialized services in the rapidly growing wellness industry.
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